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Mixpanel vs. Google Analytics: The 2018 Guide

ConversionXL

Google Analytics is the standard for measuring acquisition—identifying the sources of traffic to your website or app. You’ll be able to see which acquisition channels are best for long-term retention or lifetime value, not simply those that drive initial conversions. Acquisition. The core use cases. Image source ).

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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

Product should be your main channel for customer acquisition, retention and expansion. If you target demand capture, you need to use intent channels that include paint point SEO, PPC, review websites, affiliates and aggregators, or intent data. Daniel Layfield, Growth Product Manager at Codecademy.

B2B 94
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Create an Offboarding Flow that Improves Retention

ConversionXL

Yet, offboarding is such an important and under-rated opportunity to provide a positive experience that can actually yield advocates, saved customers, and higher retention. Being able to save a churning customer is the holy grail of retention. The post Create an Offboarding Flow that Improves Retention appeared first on CXL.

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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

Customer Acquisition. Those two things together would lower your acquisition costs nearly in half to $6.11. Ironically, there are times where it may actually pay to INCREASE your customer acquisition costs. Retention / Churn. Measuring customer acquisition is clearly not enough because not all customers stick around.

Metrics 346
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How to Handle Mobile “Moneyball Syndrome” & Cross-Device Attribution

ConversionXL

Marketers should also be looking at acquisition (visits, unique visitors, pageviews), behavior (pages per visit, time on site, bounce rate), and revenue (if you’re eCommerce). These behaviors can be useful in investigating how different behaviors impact retention and churn, funnel conversion rates, and revenue. Aggregate Audience Data.

Mobile 48
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Using Cohort Analysis for Conversion Optimization

ConversionXL

So by segmenting your data, you can learn things you couldn’t from the aggregate data. How does retention differ among different acquisition channels? Acquisition Efficiency. When optimizing for retention , it’s important to look at customers that spend the most over time via upsells.

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The amazing Quora raises $50m

The Equity Kicker

Here are some of the highlights: they had a ‘fundamental understanding’ of their product and why people use it. they were incredibly thorough – e.g. going the extra mile to support contact imports from a huge variety of services (to maximise virality). they have a team of great people and a unique culture.

Viral 108