David Teten

JULY 25, 2017

the “TOPSCAN” framework from my research study on value creation by VCs ): T eam-Building – We aggregate openings across our portfolio on our jobs page. We’ve seen in the past that many corporate employees cannot see certain websites, because they’re incorrectly categorized as ‘adult’, ‘job search’, or some other verboten category.

Portfolio 60

Portfolio Technical Review Private Equity Database 60

David Teten

APRIL 1, 2021

First Round Search , Startupschool , and GSV Passport are examples of comprehensive founder resources from investors. aggregates resources from all the VCs. A well-organized library of best practices for founders in your vertical, which you can share as appropriate. AskAnything.VC I have developed a founder curriculum on my blog.

Private Equity 78

Private Equity Venture Capital Portfolio Equity 78

Agile VC

JUNE 5, 2011

How They Do It: Build email list of consumers interested in local deals (mainly via paid search & social network ads), sell coupon programs to merchants via telesales. Keep in mind Yipit is an indirect competitor in the daily deals space (essentially a meta aggregator of deals sites), but the analysis is sound IMO.

North America 100

North America Chicago Boston Silicon Valley 100

ConversionXL

OCTOBER 27, 2020

On October 15, Google announced that it will integrate more artificial intelligence into its search algorithm, improve visual search, and work on 3D search functionality. This technology will improve 7 percent of search queries across all languages as we roll it out globally. So what’s going on? The sky isn’t falling.

Algorithm 174

Algorithm Search Matching SEO 174

Steve Blank

APRIL 11, 2018

No wonder the most successful Google products, other than search, have been acquisitions of startups not internal products: YouTube, Android, DoubleClick, Keyhole (Google Maps), Waze were started and run by entrepreneurs. Mayer says. Good students are good at all things.”. What a perfect example of adverse signaling. Or is it calling

Entrepreneur 336

Entrepreneur Business Model Capital Gains Aggregator 336

crowdSPRING Blog

NOVEMBER 27, 2012

. … Due to the relatively small potential contract values in restaurants, startups serving these customer segments have to build very efficient sales teams or online customer acquisition tools to aggregate many of them inexpensively.

Small Business 110

Small Business Marketing Startup Silicon Valley 110

ConversionXL

AUGUST 19, 2016

Band-aiding a mobile experience is no longer a possible solution, as 70% of mobile searches lead to action on a website within 1 hour of searching. Marketers should also be looking at acquisition (visits, unique visitors, pageviews), behavior (pages per visit, time on site, bounce rate), and revenue (if you’re eCommerce).

Mobile 48

Mobile Technical Review Software Review Metrics 48

Cracking the Code

MARCH 12, 2010

The SaaS growth recovery does not seem to take a "V" shape 2) Sales productivity is ramping up: bottom was hit in the first half of 2009 However, the sales and productivity of the group, measured by the median "Customer Acquisition Cost ratio" or "CAC ratio", seems to be recovering more steeply. In search of Europe's next tech stars.

Software Review 63

Software Review Technical Review Cloud Forecast 63

Occam's Razor

MAY 2, 2017

There are Search people and Content people and Landing Page Optimizers and Cart fixers and Attribution Specialists and more. tearsofpain One way of removing silos and focusing on the entire business is to leverage Acquisition, Behavior and Outcome metrics. Remember: All data in aggregate is crap, segment or suck.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. Declaring success based on measuring Likes in aggregate is like declaring success after getting a lot of Visits to your site. But not, ever, in aggregate.].

Metrics 165

Metrics Advertising Marketing Social Media 165

YoungUpstarts

AUGUST 13, 2012

Others, like Def Jam, have been transformed through mergers and acquisitions. Sean Fanning developed Napster, one of the first aggregated and user-friendly peer-to-peer music file sharing platforms, when he was just a freshman at Boston’s Northeastern University.

Intellectual Property 127

Intellectual Property New York City Pennsylvania Cofounder 127

View from Seed

JANUARY 8, 2015

That’s literally all you are during the first 18 to 24 months — a promise to solve a problem (your founding mission) and a commitment to finding the best way to do that (your search for traction). We saw this at HubSpot, as our email list — more so than social or search — was the top driver of new contacts.

Seed Stage 120

Seed Stage Startup Audience Leadership 120

Austin Startup

APRIL 25, 2017

Had Facebook not purchased Instagram, Facebook’s aggregate numbers likely would have dipped as millennials have largely abandoned Facebook for Instagram and Snapchat. How should Google search results appear, how should you navigate them, or how should you read a CNN article versus a Kindle book? Now she’s on it every day! I don’t know.

Valuation 48

Valuation Technical Review Forecast Social Network 48

Both Sides of the Table

FEBRUARY 21, 2010

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. This no doubt led to the acquisition of AdMob by Google and Quattro by Apple.

Advertising 284

Advertising Las Vegas Affiliate RSS 284

Occam's Razor

AUGUST 8, 2011

and partly because all they do is present data in the aggregate (a punishable criminal offence if there ever was one!). Search Engine Optimization is key. Few people search with a word or two. How are we doing for the super important long tail search phrases? But not just SEO or keywords or our brand name.

Customer 122

Customer Analytics Metrics SEO 122

Occam's Razor

OCTOBER 14, 2014

Any big changes in your marketing/customer acquisition strategy over the last time period (more money doing Search, less money in Email, elimination Facebook as it does not work, etc., and Organic Search Traffic (can't ever have enough of that!)… In my case I'm looking at Social Media (boss LOVES social!),

Analytics 133

Analytics Vertical Metrics Web 133

Genuine VC

MAY 5, 2015

One of my first mentors in venture capital explained to me that the key role of a VC is to “aggregate talent.” Below, I’ll quickly explain the genesis of this initiative and share a few more key details. To me, the whole VC job is about bringing together great people since, together, they will inevitably and collectively do something great.

Portfolio 100

Portfolio Startup Boston Seed Stage 100

Occam's Razor

JANUARY 12, 2015

If you would like to, start by downloading three of my favourite custom reports , or these three paid search campaign analysis custom reports. All data in aggregate is crap. You can use the segmentation selector framework that outlines three broad buckets: Acquisition, Behavior and Outcomes. Advanced segmentation !

Analytics 60

Analytics Metrics Web Leadership 60

Occam's Razor

NOVEMBER 21, 2011

Let's go… In an effort to make search more secure, on Oct. The search queries by these users would hence be encrypted and not available to website owners via web analytics tools such as Omniture, WebTrends, Open Stats, Google Analytics etc. Search engine visits: 27,534. And what kind of search queries are these?

Analytics 136

Analytics Metrics Search Aggregator 136

Occam's Razor

SEPTEMBER 9, 2013

In fact I've gone so far as to say: "All data in aggregate is crap." " That's certainly a bit melodramatic, but beyond the most bare bones "ahh, I see something is happening" you are unable to get anywhere with aggregate data. Another really powerful new capacity is to do cohort analysis.

Analytics 145

Analytics Green Metrics Web 145

Hippoland

MARCH 14, 2013

We had submitted our idea: “ ShinyOrb : Kayak for Weddings” I’d envisioned a one-stop site that aggregated bridesmaid dresses, wedding gowns, shoes, jewelry, invitations… . How big could we become if our existing competitors could just outspend us on customer acquisition? We had a lot to think about.

Product 81

Product Aggregator Metrics Cofounder 81

Software By Rob

JANUARY 12, 2010

From the results fo the aggregate behaviours, real time videos and heatmaps you can mend any deficiencies and make it easier for visitors to your site to become buyers. #4 3 Dan on 01.12.10 at 5:32 pm To optimise conversions you should employ a web analytics provider such as clicktale to show you how your customers enagage eith your site.

Software Review 55

Software Review Marketing Startup PPC 55

Hippoland

MARCH 14, 2013

We had submitted our idea: “ ShinyOrb : Kayak for Weddings” I’d envisioned a one-stop site that aggregated bridesmaid dresses, wedding gowns, shoes, jewelry, invitations… . How big could we become if our existing competitors could just outspend us on customer acquisition? We had a lot to think about.

Product 48

Product Aggregator Metrics Cofounder 48

Hearpreneur

AUGUST 2, 2016

We believe that traditional media buying – display and banner ads, PR, social media, search keywords, etc. – And for issuers, many have even less resources to dedicate to marketing and investor acquisition. The lack of experience in-house in online marketing and investor acquisition is broad and deep.

Accredited Investor 48

Accredited Investor Non-Compete Vertical Acquisition 48

Austin Startup

JULY 5, 2017

This may increase transportation use in aggregate, but it will accelerate the percentage of trips made using electric rather than internal combustion engines. This was the basis of Tesla’s recent acquisition of Grohmann Engineering. Today, Amazon owns the top of the funnel — customer discovery and search.

Nevada 66

Nevada Global eCommerce Engineer 66

ConversionXL

AUGUST 19, 2020

It’s the same for search engine marketing. Search volume dried up overnight for generic queries like “summer concerts in Richmond, VA,” as well as branded events that had been canceled. Shortly thereafter, we discovered a corresponding increase in paid search queries for “things to do during quarantine in Richmond, VA.”

PPC 69

PPC SEO Channel Analytics 69

Occam's Razor

AUGUST 9, 2016

You can also search for other stuff, like custom reports or attribution models. We rarely hold people responsible for Traffic Acquisition accountable, we rarely hold people responsible for Site Design and Merchandizing accountable. Question time for your Acquisition, Design and Merchandizing team. Another tip. A lousy 17%.

Analytics 60

Analytics Metrics eCommerce PPC 60

Agile VC

MARCH 8, 2012

And finally margins matter… a $50-100M software company can go public given it’s 80-90% gross margins, an e-commerce company with 20-30% gross margins and high customer acquisition costs needs to be much bigger (probably 5-10x at least). My partner @ LeeHower looks back: [link] 5 days ago Search. Author howerl.

IPO 100

IPO Silicon Valley Revenue Seed Stage 100

www.forentrepreneurs.com

FEBRUARY 2, 2010

Here are some example metrics that are important at this overall level: CAC – total cost to acquire a customer (see previous blog post Startup Killer: the Cost of Customer Acquisition to understand why this is so important.) 2) What gets measured gets managed -- Metrics that have predictive value today (e.g.

Metrics 55

Metrics Design Entrepreneur Startup 55

Startup Lessons Learned

APRIL 14, 2009

First of all, it means that most aggregate measures of success, like total revenue, are not very useful. Do you have any thoughts on scalable customer acquisition in cases where a decent bit of knowledge work has to be invested into each customer? This unit of progress is remarkable in several ways. April 15, 2009 3:48 PM Knowist said.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Occam's Razor

AUGUST 12, 2013

MCA-ADC covers the challenge of attributing credit to all digital marketing channels (Social, Display, YouTube, Referral, Email, Search, others) that contributed to a particular conversion (or multiple conversions). And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155?

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

SEPTEMBER 30, 2008

The first one covered career advice for Stressed "Agency Analysts" and Search Robots messing up your life. And one of these days the term "avinash kaushik" will have enough search volume to show up on the top graph! In aggregate trends can hide insights and hence "dirty" the data. Here is an example.

Analytics 68

Analytics Metrics Search Florida 68

Occam's Razor

APRIL 13, 2015

Search Queries: Get Your Organic Keyword Data Back! You can simply click on either one of the two above and see the valuable-drilldown view… All the standard Acquisition, Behavior and Outcome metrics you are used to can be leveraged to identify valuable segments. Time Lag & Path Length: Pan-Session Ecommerce Analysis.

Analytics 60

Analytics Web eCommerce Metrics 60

ConversionXL

JANUARY 8, 2020

After the acquisition, it started branching out into more areas of data science and analytics. Enter a keyword to search the datasets database. In a Kaggle competition, you can compete for jobs or money (or glory). But the platform has evolved from that initial use case. In 2017, Kaggle was acquired by Google.

Analytics 94

Analytics Artificial Inteligence Software Review Technical Review 94

Occam's Razor

MAY 20, 2013

Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. As is common in these types of educational companies, aggregators rule the roost. How should you decide which one of these acquisition sources you should invest in more? The answer is simple: Aggregators. They do everything.

Analytics 139

Analytics Aggregator Channel B2B 139

ConversionXL

JUNE 21, 2015

Cost of customer acquisition = cost of visitor acquisition * conversion rate, if it is profitable: Increase the volume for the same traffic. Compare them with yours – identify which are the unique and common keywords – do this with per device and search type. Marketing is almost equivalent to product management.

Email 48

Email SEO Campaign Agile 48

abovethecrowd.com

OCTOBER 1, 2013

Internet analytics can be roughly broken down into two simple activities – customer acquisition and customer optimization. Nearly every Internet company on the planet has invested in some form of the first activity, customer acquisition. Customer acquisition efforts are pervasive in our industry.

Metrics 93

Metrics Conversion Internet Acquisition 93