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Introducing Trust, and the Importance of Product-Founder Fit

Both Sides of the Table

Photo by Vanna Phon on Unsplash Customer acquisition is the lifeblood of many startups from e-commerce to gaming to marketplace companies, among others. Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no

Founder 424
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Open Angel Forum San Fran – Team Calacanis Raises the Bar

Both Sides of the Table

They called themselves a “social OS.&# Essentially I see it as two things: 1) an aggregator of social content from multiple places including Twitter, Facebook and soon even Gmail. It serves a similar role as Digsby (which I love using) albeit from a social media metaphor rather than an IM metaphor.

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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. It goes without saying, this is exactly how I would prove causality if I was running social media campaigns on Twitter, Ren Ren or vKontakte. What matters is: 1.

Metrics 165
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Launching a Portfolio Acceleration Platform at a Venture Capital or Private Equity Fund

David Teten

aggregates resources from all the VCs. Several VCs market close relationships with celebrities who can use their social media presence to promote their companies. A well-organized library of best practices for founders in your vertical, which you can share as appropriate. AskAnything.VC Celebrity Relationships.

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Twitter’s Acquisition, Chirp & Managing Developer Relationships

Both Sides of the Table

In fact, I encouraged my favorite IM aggregator client, Digsby , to go the opposite direction and become a Twitter client also. I think Twitter made a minor gaffe by announcing their Blackberry app and their acquisition of Atebits (Tweetie) before the Chirp conference. Tags: Social Media Tech Market Analysis.

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A Few Thoughts on Social Media Monitoring

Venture Chronicles

Social Media Monitoring evolved out of the explosion of non-traditional media channels developed in the last decade combined with the increased velocity of information flow as a consequence of viral information sharing. In its most pure form social media monitoring is both listening and responding to social channels.

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Fracking Your Customer Base

crowdSPRING Blog

The first important data-set to extract is the acquisition cost. Every customer comes to you via some form of marketing, whether that is paid advertising or social media marketing or word-of-mouth. And there is an expense associated with each and every marketing tactic performed.