ReadWriteStart
MARCH 8, 2021
They want to snowball their customer acquisition, attracting thousands of new people to the brand, and reach diverse new audiences in new locations. Growth is all about customer acquisition – the process of attracting new people to the brand. . Adaptability/Agility . Every startup entrepreneur wants to see their company grow.
ConversionXL
APRIL 4, 2017
Paid Acquisition. You’re undoubtedly familiar with paid acquisition, as it’s the digital equivalent of traditional advertising. Here are some resources to learn more about paid acquisition: Customer Acquisition Master Course (includes SEO). When Does Paid Acquisition Work for SaaS Startups?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Up and Running
MARCH 14, 2017
You must conduct client interviews, website usage tests, and maybe even set up a small PPC campaign to figure out whether or not the market is interested in you offering. Startup validation tactic 3: PPC (pay-per-click) test campaigns. In the Lean Startup methodology, one of the most important elements is getting out of the building.
Occam's Razor
JULY 22, 2013
Then there is Agile for engineering. If you want to grow your business, you are going to need content/engagement points for the See stage (the widest possible addressable audience) and for the Think stage (fill up your funnel at the very top, convince people early, build relationships, convert higher at a cheaper acquisition cost).
ConversionXL
NOVEMBER 17, 2022
The amount you pay for each click on a PPC ad. Customer acquisition cost (CAC). For example, if your goal is to increase sales by 30% this year, your KPIs might include metrics such as customer acquisition, conversion rate, and churn rate. Learn how to reduce cart abandonment. Cost per click (CPC). Monitor CPC to assess ad ROI.
ConversionXL
JUNE 16, 2016
For optimizers, those descriptions are a bit different… Acquisition: Optimizing emails, PPC ads, etc. This is more like an agile sprint planning or retrospective meeting from agile software development mashed together, but it drives the process and accountability.”. Activation: Optimizing for that first conversion.
Occam's Razor
APRIL 23, 2012
Choose the right metric and they'll create the most glorious digital experience in the universe, the perfect acquisition campaign, the most amazing customer service channel. Working ever harder on understanding your content, CMS and business strategy to do ever better SEO and PPC. It will incentivize the right behavior.
Expert insights. Personalized for you.
127 
Let's personalize your content