Steve Blank

NOVEMBER 30, 2022

While the DoD Office of Inspector General is responsible for these financial audits of trillions of dollars of assets and liabilities, the Defense Contract Audit Agency is responsible for auditing the hundreds of billions of dollars of acquisition contracts. They have the same issues.). But I found myself asking, “What if we could?”

Advisory Board 328

Advisory Board Artificial Inteligence SBIR Government 328

YoungUpstarts

NOVEMBER 1, 2019

Key highlights of the tool include: It integrates seamlessly with Google Analytics, Microsoft Azure DevOps, Jira, Rally, Microsoft Teams, Salesforce, Zendesk, and Slack. It lets you clearly identify which activities are the main contributors to your acquisition goals. It lets you track and share the ROI of key campaigns.

Software Review 113

Software Review Startup Azure SEO 113

ConversionXL

MAY 1, 2017

These brands suffer from an uneasy reliance on Facebook’s News Feed algorithm, which they use to drive a great deal of traffic to their sites. We could see it in our analytics clear as day—each week we saw a flood of users come back to the site to read the articles. Digging for insights isn’t easy but it’s worth it.

Technical Review 127

Technical Review Algorithm Channel Analytics 127

ConversionXL

JUNE 16, 2020

So many are distracted by the bleeding-edge techniques and purported algorithm tweaks hyped on SEO blogs and Twitter. Leave algorithm update analysis to Twitter “celebrities” and focus instead on out executing. But has anything in the last eight years of SEO really changed? On some GSD Fridays, I held “bug bashing” sessions.

SEO 121

SEO Technical Review Software Review XML 121

ConversionXL

DECEMBER 1, 2016

Analytics informs you, generally, of customer behavior; attribution informs you on the effectiveness of your marketing mix. As a Google blog post put it , “Think of attribution as the peanut butter to analytics’ jelly. I’ve also seen some interesting articles on doing attribution using Markov Models in Google Analytics and R.

Conversion 48

Conversion Analytics Algorithm Channel 48

ConversionXL

SEPTEMBER 3, 2021

Like with SEO, there are rules you need to follow (to satisfy algorithms), best practices (depending on your goals and audience), and consistent testing and optimization. Done right, ASO can reduce user acquisition costs, increase app downloads, and improve your app’s value. Lowering your customer acquisition costs (CAC).

Metadata 121

Metadata Technical Review Retention Metrics 121

ConversionXL

NOVEMBER 17, 2022

With digital analytics , you have access to all the data you need to make smart decisions without solely relying on feelings. In this guide, you’ll learn how digital analytics can benefit your business and how to use it to communicate with stakeholders. Table of contents What is digital analytics and what can you gain from it?

Analytics 106

Analytics Metrics Channel Campaign 106

Up and Running

SEPTEMBER 14, 2021

Integrating the analytics platform with your website. These platforms include Google Analytics, Google Ads, Search Console, Youtube Analytics, and more. It has a very intuitive design that is very similar to Google Analytics. So, if you’ve worked with Google Analytics before, you’ll feel right at home with Data Studio.

Small Business 148

Small Business Analytics Metrics Campaign 148

ConversionXL

JUNE 8, 2017

You can check the Web Marketing and Measurement Model by Avinash Kaushik (who is an analytics legend): Image Source. You are certainly already familiar with Google Analytics, but if you need to brush up your skills, there is a course by CXL Institute that can take you to the next level (or if you’re a total beginner try this one ).

Programming 97

Programming Revenue Analytics Software Review 97

Up and Running

APRIL 17, 2018

The links that pop up are called search engine results and are determined by search engine algorithms that consider various factors (like keywords, domain authority, and a slew of other elements that we won’t get into today). When you set up your online storefront, don’t forget to set up a Google Analytics account, too.

SEO 80

SEO eCommerce Analytics Software Review 80

ConversionXL

SEPTEMBER 9, 2021

Neal again: “The social media algorithms will always favor people. Continuously monitoring metrics via social media analytics tools gives you insight into how campaigns are performing. It will also help you stay relevant as trends change and algorithms evolve. To earn that trust, word-of-mouth marketing leads the way.

Social Media 142

Social Media Media Developer Marketing 142

ConversionXL

APRIL 13, 2017

Anyone who figured out how to game Google’s algorithm (aka SEO) was leveraging both creativity and analytics to rapidly grow their company. They work cross-functionally with engineering, design, analytics, product management, operations, and marketing to design and execute growth initiatives.”.

Analytics 99

Analytics Engineer SEO Channel 99

ConversionXL

JANUARY 24, 2017

Optimizers who want to lead this type of transformation in the business must be able to do a lot more in-depth research, it won’t be enough to just be analytical or creative. Similarly, growth marketers, digital analysts, email marketing specialists, and customer acquisition specialists all do some form of conversion optimization.

Conversion 48

Conversion Technical Review Artificial Inteligence Analytics 48

Occam's Razor

OCTOBER 21, 2013

Following revelations of NSA activities via Mr. Snowden, Google has now switched almost all users to secure search, resulting in even more user search queries showing up as not provided in all web analytics tools. No keyword data in analytics tools. And of course our Acquisition, Behavior, Outcome metrics. See Page Value there?

Search 154

Search SEO Analytics Engineer 154

YoungUpstarts

MARCH 16, 2020

In a nutshell, data science is the multidisciplinary mixture of data inference, technology, and algorithm development to solve systematically complex problems. Data collection or acquisition is the first step in a Data Science project. This is the process of utilizing data analytics in order to make predictions based on the data.

Database 165

Database Artificial Inteligence Framework Forecast 165

Transformify

JUNE 29, 2021

Machine learning is one step further towards revolutionizing Talent Acquisition programs. To enhance the level of accuracy, AI-driven ATS providers like Transformify constantly upgrade their algorithms that have been designed to never filter out any job candidate. Common problems faced in the recruitment industry and their solution.

Artificial Inteligence 98

Artificial Inteligence Algorithm Software Review Acquisition 98

The Next Web

MAY 5, 2013

Growth hackers utilize analytical thinking, product engineering and creativity to significantly increase their company’s core metric(s). Anyone who figured out how to game Google’s algorithm (aka SEO) was leveraging both creativity and analytics to rapidly grow their company. Paid Acquisition: There are many types.

Marketing 165

Marketing Viral SEO Analytics 165

The Next Web

NOVEMBER 25, 2013

It can be set up to pull in data automatically from the likes of Google Analytics, Salesforce, Mailchimp, Quickbooks, Mixpanel, PayPal and Stripe, and it also accepts directly input data too. Compass comes from the team behind the Startup Genome project , that collected data from around the world about what makes startups succeed or fail.

Artificial Inteligence 147

Artificial Inteligence Algorithm Startup Acquisition 147

ConversionXL

DECEMBER 13, 2022

A/B Testing, multivariate testing, and bandit algorithms: What’s the Difference? Bandit algorithms are A/B/n tests that update in real time based on the performance of each variation. In essence, a bandit algorithm starts by sending traffic to two (or more) pages: the original and the variation(s). Doing a speed analysis.

Analytics 127

Analytics Technical Review Software Review Framework 127

ConversionXL

AUGUST 19, 2016

Marketers should also be looking at acquisition (visits, unique visitors, pageviews), behavior (pages per visit, time on site, bounce rate), and revenue (if you’re eCommerce). To start, both parties need to look at mobile usage separately and develop a more detailed variety of analytics for their mobile campaigns. Image Source.

Mobile 48

Mobile Technical Review Software Review Metrics 48

Seeing Both Sides

AUGUST 16, 2012

Whether its an internally built effort or something you incubate through an acquisition (we’ve acquired over a dozen companies), keep it separate operationally. Thanks to Stephen Kaufer for his help with this profile as well as Zach Ringer for his assistance with the research and analytics. TripAdvisor’s Future.

Part-Time VPE 54

Part-Time VPE Software Review Costa Rica Technical Review 54

Occam's Razor

OCTOBER 14, 2014

If you've read my first book Web Analytics: An Hour A Day, you know that I've advocated this strategy since 2008! Any big changes in your marketing/customer acquisition strategy over the last time period (more money doing Search, less money in Email, elimination Facebook as it does not work, etc., See Page 269. :).

Analytics 133

Analytics Vertical Metrics Web 133

ConversionXL

APRIL 14, 2021

Tools; Reporting; SEO investment; Algorithm updates. In Google Analytics the same URL for the same period of time showed incredible growth despite the travel and hospitality industry took a big hit from Covid-19. But there are also other terms that are very important in SEO that should be considered. The results?

SEO 140

SEO Marketing Algorithm Search 140

Lightspeed Venture Partners

OCTOBER 18, 2012

Meanwhile businesses struggle to reach consumers with mounting customer acquisition costs. BloomReach is then able to algorithmically and dynamically organize a site’s content in a way that it can be found most optimally.

Marketing 107

Marketing Cofounder Flash Algorithm 107

Occam's Razor

FEBRUARY 7, 2011

Nose to the grind "How do I" questions: David Walizer: How do you sell the value of web analytics to a skeptical client in 30 seconds or less? By doing multichannel analytics! More detail on those techniques, and three more, are in this blog post: Multichannel Analytics: Tracking Offline Conversions. Let's go!

Analytics 94

Analytics Web Non-Compete Metrics 94

Transformify

JANUARY 31, 2024

So, get ready to ditch the outdated and embrace the future of talent acquisition. Predictive Analytics: AI is able to forecast future events, including candidate behaviour, performance, retention, and turnover, by using data and algorithms. Provides analytics and reporting on hiring and retention metrics.

Artificial Inteligence 52

Artificial Inteligence Technical Review Retention Matching 52

Occam's Razor

JANUARY 7, 2019

My professional areas of interest cover Customer Service, User Experience and Finance, though here on Occam’s Razor my focus is on influencing incredible Marketing through the use of innovative Analytics. First… The Analytics top ten things to focus on to elevate your game this year…. The Step Change Analytics Obsessions List.

Analytics 88

Analytics Marketing Algorithm Campaign 88

ConversionXL

OCTOBER 26, 2022

In this article, you’ll learn how to gain traction on TikTok to grow awareness, traffic, and acquisition. The yellow scrubber being a fixture creates consistency, while Scrub Daddy’s use of trending audio clips lets them take advantage of TikTok’s algorithm. Table of contents Why should your brand be on TikTok?

Sales 115

Sales Customer Viral Marketing 115

ConversionXL

JULY 22, 2021

To better understand what pages are important and which are lower priority, Google uses an algorithm called Page Importance. Here are the SEO tools we’ll be using to perform a technical audit: Screaming Frog SEO Spider Google Search Console Google Analytics Google Page Speed Insights Google Mobile-Friendly Test BrowserStack Responsive Test.

Technical Review 162

Technical Review SEO Software Review XML 162

ConversionXL

AUGUST 10, 2021

When it makes sense, adopt new features early on as the Instagram algorithm has been known to prioritize that content in people’s feeds. Instagram’s algorithm will see right through your hashtag stuffing attempt to get more eyeballs on your content and limit your organic reach. Keep your brand messaging consistent.

Metrics 152

Metrics Audience Curation Algorithm 152

Duct Tape Marketing

MAY 9, 2017

And so I think you’re starting to see — it’s not like Google is using a different algorithm for desktop, for mobile, for voice, they’re using the same algorithm so you’re starting to see the same kinds of interfaces that you might see happening in voice search also happening on mobile and desktop.

Search 31

Search Technical Review SEO Small Business 31

Both Sides of the Table

JULY 10, 2011

Finally, DataSift has an enormous about of historical data already stored we we can help you go back and retrieve some older data for analytical purposes. has now made these analytics available to the public. DataSift has a product that builds a permanent database for you of just the information you want to capture. million followers).

Viral 307

Viral Las Vegas Tunisia Syndicate 307

VC Cafe

SEPTEMBER 5, 2011

ActiveInsight – helps B2B organizations optimize customer acquisition and engage with top funnel prospects by analyzing customer intent in real time based online resources, mobile and social networks. The solution offers small and medium businesses significant cost savings.

Cloud 108

Cloud Startup Security 108

Occam's Razor

AUGUST 12, 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) I normally ask people to look at the Path Length report in the Multi-Channel Funnels standard report in Google Analytics (or equivalent tool if you are using SiteCatalyst or WebTrends or other web analytics tools). It is sweet.

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

JULY 29, 2020

Amazon’s algorithm manages a smaller set of users—those with the intent to buy a product online. Amazon’s algorithm needs to solve a far narrow range of user problems and gets to use far more data to do it. With Amazon’s A10 update to its algorithm, traffic from external sites is given increased importance. Image source ).

SEO 113

SEO PPC Algorithm Software Review 113

Occam's Razor

JANUARY 30, 2012

It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. In-Page Analytics – Re-imagine Traveling Through Data. #5. Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. I mean really use the tools. Ravage all the features.

Analytics 145

Analytics Metrics API Web 145

www.theenterprisearchitect.eu

MARCH 26, 2014

The best-known example of SDN probably is  Nicira , not in the least because of their $1 billion acquisition by VMWare. Second, professional developers are also needed to work with these tools and focus on the more technical side of things, like integrations, complex algorithms, etc. It shouldnâ??t Image 6 â??

Cloud 48

Cloud Software Review Framework Java 48