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Rock Analytics More: Obsess About Goals And Goal Values!

Occam's Razor

If you don't have goals, you are not doing digital analytics. Not Acquisition – Behavior – Conversions. Amazing, right?

Excellent Analytics Tip #27: Chase Smart Calculated Metrics!

Occam's Razor

It is just how all of the Digital Analytics tools are configured at their very core. You can do it directly inside Google Analytics!!

Ad Block Tracking With Google Analytics: Code, Metrics, Reports

Occam's Razor

Setting Google Analytics front end elements (custom dimensions, advanced segments). 4. Go to any report in Google Analytics. Excited?

Speed, Focus, Smart Insights: 5 Google Analytics Custom Reports FTW!

Occam's Razor

You can download them into your Google Analytics account via one click (along with some lovely Advanced Segments and a Dashboard). Seven more!

The Complete Digital Analytics Ecosystem: How To Win Big

Occam's Razor

The world of digital analytics seems to be insanely complicated. Digital Analytics Ecosystem: The Inputs. And, yes, some of it is. It is.

Google Analytics Visitor Segmentation: Users, Sequences, Cohorts!

Occam's Razor

This post covers an important evolution in Google Analytics' segmentation power. Google Analytics: New Segmentation User Experience.

Ten Hidden Gems In Google Analytics: Do Smarter Web Data Analysis!

Occam's Razor

The 80/20 rule applies to our use of web analytics tools as well. Google Analytics Shortcuts: Save Your Complex Views. 3. But, wait!

12 Google Analytics Custom Reports to Help You Grow Faster


The same is true of your data in Google Analytics. Many Google Analytics custom reports are configured incorrectly. Tweet It!]. Desktop?

Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

Occam's Razor

Remember, when someone says mobile analytics, first ask the clarifying question: Do you mean mobile application or mobile website ? Step 2.

The Beginner’s Guide to Mobile App Analytics


The developers can use Google Analytics goals to track when users collect a certain number of cards, upgrade a card, advance to a new level, etc.

Google Analytics 101: How To Configure Google Analytics To Get Actionable Data


That’s a problem, because if your analytics isn’t properly configured from the beginning, how could you ever expect to gather any insight?

Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

Occam's Razor

Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate. Glenn Walker.

Digital Marketing And Analytics: Two Ladders For Magnificent Success

Occam's Razor

In this post I want to arm you with the evolution you should undertake in your companies when it comes to marketing and analytics. It works.

Six Visual Solutions To Complex Digital Marketing/Analytics Challenges

Occam's Razor

Acquisition is everything we do to attract traffic. many teams for acquisition. Two things I love a lot: 1. All of that is good. Nothing.

Excellent Analytics Tip #26: Every Critical Metric Should Have A BFF!

Occam's Razor

There are many good acquisition metrics including impressions, clicks, delivery rate, share of voice, and on and on. So, great metric. Simple.

Excellent Analytics Tip #23: Align Hits, Sessions, Metrics, Dimensions!

Occam's Razor

Web Analytics tools have become pretty feature rich, and the future promises to bring even more goodies ( Universal Analytics anyone?).

Mobile Marketing 2015: Rethink Customer Acquisition, Intent Targeting

Occam's Razor

Customer acquisition. 2. Re-think Customer Acquisition, Brand Engagement. Why not rethink acquisition? And it is. give up. Please.

Excellent Analytics Tip #24: Obsess About Real Business Profitability

Occam's Razor

" comfort zone, and out of your Google Analytics, Site Catalyst, WebTrends worldview silo. That data is not in Google Analytics.

Google Analytics Tutorial: 8 Valuable Tips To Hustle With Data!

Occam's Razor

It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them.

7+ Under-Utilized Google Analytics Reports for Conversion Insights


While Google Analytics is so widely used, most marketers only scratch the surface when it comes to the reports they use. Blog analytics

Predictive Analytics is a Goldmine for Startups

Startup Professionals Musings

By contrast, predictive analytics uses data patterns to make forward-looking predictions that guide you to where you should go next.

Web Analytics Consulting: A Simple Framework For Smarter Decisions

Occam's Razor

The Web Analytics Consultant Quandary. From what I understand, I would be creating a Web Analytic Report and giving my recommendations.

Google Analytics Tips: 10 Data Analysis Strategies That Pay Off Big!

Occam's Razor

In the coming year, based on current announcements , Google Analytics is set to go through an almost unprecedented amount of evolution. Fix it.

Google Analytics Custom Reports: Paid Search Campaigns Analysis

Occam's Razor

These insightful reports are from the six I'd created for my latest video for the Market Motive Web Analytics Master Certification course.

Web Analytics Analysis: How to Find Problem Areas & A/B Test Ideas


Web analytics analysis is a big part of that. Why Web Analytics Analysis Is Important. ” [Tweet It!]. And those who don’t?

2 Google Analytics Segments & 1 Report To Help You Better Understand Your Visitors


Knowing where to segment your Google Analytics data can be daunting. Blog eCommerce Resources google analytics Where do you start?

Excellent Analytics Tip #17: Calculate Customer Lifetime Value

Occam's Razor

Some Marketers / Analysts use Click-thru Rate (CTR) to measure success of their acquisition campaigns. Optimizing acquisition channels with LTV.

Web Analytics 101: Definitions: Goals, Metrics, KPIs, Dimensions, Targets

Occam's Razor

" "What is a dimension in analytics?" The post will end with a Web Analytics Measurement Framework. Web Analytics

Lean Analytics in Polish and Some Great Posts on Analytics (from other people)

Instigator Blog

Google Analytics: Configuring 10 Key Ecommerce Metrics. The Dirtiest Word in Analytics is Interesting. Lean Analytics

Lean Analytics: The Best Numbers for Non-Tech Companies

Startup Lessons Learned

Analytics spark more questions and discussion than almost any other aspect of the Lean Startup method. If you’re coming to them from outside the tech sector, the language around analytics can be particularly confusing. For those new to analytics, Alistair and Ben have a free Udemy course well worth checking out. Join us there

3 Awesome, Downloadable, Custom Web Analytics Reports

Occam's Razor

While I am using Google Analytics here, you can do custom reporting in pretty much any tool you have access to, be it Yahoo! Web Analytics

Inside Geoloqi's Unusual (& Fascinating) Acquisition

Fresh Inc.: The Staff Blog

Esri, which also provides geographic intelligence for business analytics systems, is headquartered in Redlands, California.

The Saas Math Funnel: Acquisition


Instead it’s about the math behind acquisition. Google Analytics alone will not do this for you. All numbers are fictitious.

10 Optimization Experts Share Their Favorite Google Analytics Reports (Copy Them!)


One of the key things Google Analytics helps us do when optimizing a website is identify conversion uplift opportunities. Averages lie. Product.

New FB Comment System Analytics: Comparing Before.

Watching Websites

This probably led to a greater number of incoming visits from, but I don’t have the analytics to prove it. Any thoughts on quality?

Building It Is Not Enough: 5 Practical Tips On User Acquisition


Finding scalable acquisition channels is a time consuming and strategic effort. Every, and I mean every, acquisition channel costs money.

Smart Dashboard Modules: Insightful Dimensions And Best Metrics

Occam's Razor

In the post Adil commented that he's observed that attribution modeling is missing from most web analytics dashboards. Good question!

How Call Tracking with Google Analytics Increases Your Profits


Doing this decreased their Cost Per Acquisition by 30% and tripled their mobile acquisition within the first year. What is Call Tracking.

Web Analytics Scorecards--a CMO's Best Friend

Fresh Inc.: The Staff Blog

A scorecard is a great way to show progress on tactics and hold your team accountable. Here's what yours should look like.

Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

Occam's Razor

If you've read my first book Web Analytics: An Hour A Day, you know that I've advocated this strategy since 2008! Yes, four! 1. Sweet.