Rock Analytics More: Obsess About Goals And Goal Values!
FEBRUARY 10, 2016
If you don't have goals, you are not doing digital analytics. Not Acquisition – Behavior – Conversions. Amazing, right?
Excellent Analytics Tip #27: Chase Smart Calculated Metrics!
JANUARY 4, 2016
It is just how all of the Digital Analytics tools are configured at their very core. You can do it directly inside Google Analytics!!
Ad Block Tracking With Google Analytics: Code, Metrics, Reports
MAY 5, 2016
Setting Google Analytics front end elements (custom dimensions, advanced segments). 4. Go to any report in Google Analytics. Excited?
Speed, Focus, Smart Insights: 5 Google Analytics Custom Reports FTW!
AUGUST 11, 2015
You can download them into your Google Analytics account via one click (along with some lovely Advanced Segments and a Dashboard). Seven more!
The Complete Digital Analytics Ecosystem: How To Win Big
JANUARY 12, 2015
The world of digital analytics seems to be insanely complicated. Digital Analytics Ecosystem: The Inputs. And, yes, some of it is. It is.
Google Analytics Visitor Segmentation: Users, Sequences, Cohorts!
SEPTEMBER 9, 2013
This post covers an important evolution in Google Analytics' segmentation power. Google Analytics: New Segmentation User Experience.
Ten Hidden Gems In Google Analytics: Do Smarter Web Data Analysis!
APRIL 13, 2015
The 80/20 rule applies to our use of web analytics tools as well. Google Analytics Shortcuts: Save Your Complex Views. 3. But, wait!
12 Google Analytics Custom Reports to Help You Grow Faster
MARCH 3, 2016
The same is true of your data in Google Analytics. Many Google Analytics custom reports are configured incorrectly. Tweet It!]. Desktop?
Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!
SEPTEMBER 15, 2014
Remember, when someone says mobile analytics, first ask the clarifying question: Do you mean mobile application or mobile website ? Step 2.
The Beginner’s Guide to Mobile App Analytics
APRIL 25, 2016
The developers can use Google Analytics goals to track when users collect a certain number of cards, upgrade a card, advance to a new level, etc.
Google Analytics 101: How To Configure Google Analytics To Get Actionable Data
JULY 29, 2014
That’s a problem, because if your analytics isn’t properly configured from the beginning, how could you ever expect to gather any insight?
Dear Avinash: Your Digital Marketing + Analytics Challenges Answered
APRIL 21, 2014
Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate. Glenn Walker.
Digital Marketing And Analytics: Two Ladders For Magnificent Success
DECEMBER 9, 2013
In this post I want to arm you with the evolution you should undertake in your companies when it comes to marketing and analytics. It works.
Six Visual Solutions To Complex Digital Marketing/Analytics Challenges
SEPTEMBER 30, 2013
Acquisition is everything we do to attract traffic. many teams for acquisition. Two things I love a lot: 1. All of that is good. Nothing.
Excellent Analytics Tip #26: Every Critical Metric Should Have A BFF!
MAY 19, 2014
There are many good acquisition metrics including impressions, clicks, delivery rate, share of voice, and on and on. So, great metric. Simple.
Excellent Analytics Tip #23: Align Hits, Sessions, Metrics, Dimensions!
MARCH 18, 2013
Web Analytics tools have become pretty feature rich, and the future promises to bring even more goodies ( Universal Analytics anyone?).
Mobile Marketing 2015: Rethink Customer Acquisition, Intent Targeting
SEPTEMBER 4, 2012
Customer acquisition. 2. Re-think Customer Acquisition, Brand Engagement. Why not rethink acquisition? And it is. give up. Please.
Excellent Analytics Tip #24: Obsess About Real Business Profitability
MAY 20, 2013
" comfort zone, and out of your Google Analytics, Site Catalyst, WebTrends worldview silo. That data is not in Google Analytics.
Google Analytics Tutorial: 8 Valuable Tips To Hustle With Data!
JANUARY 30, 2012
It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them.
7+ Under-Utilized Google Analytics Reports for Conversion Insights
MARCH 26, 2014
While Google Analytics is so widely used, most marketers only scratch the surface when it comes to the reports they use. Blog analytics
Predictive Analytics is a Goldmine for Startups
Startup Professionals Musings
MARCH 12, 2013
By contrast, predictive analytics uses data patterns to make forward-looking predictions that guide you to where you should go next.
Web Analytics Consulting: A Simple Framework For Smarter Decisions
JULY 23, 2012
The Web Analytics Consultant Quandary. From what I understand, I would be creating a Web Analytic Report and giving my recommendations.
Google Analytics Tips: 10 Data Analysis Strategies That Pay Off Big!
JANUARY 2, 2013
In the coming year, based on current announcements , Google Analytics is set to go through an almost unprecedented amount of evolution. Fix it.
Google Analytics Custom Reports: Paid Search Campaigns Analysis
JUNE 4, 2012
These insightful reports are from the six I'd created for my latest video for the Market Motive Web Analytics Master Certification course.
Web Analytics Analysis: How to Find Problem Areas & A/B Test Ideas
JUNE 27, 2016
Web analytics analysis is a big part of that. Why Web Analytics Analysis Is Important. ” [Tweet It!]. And those who don’t?
2 Google Analytics Segments & 1 Report To Help You Better Understand Your Visitors
OCTOBER 9, 2014
Knowing where to segment your Google Analytics data can be daunting. Blog eCommerce Resources google analytics Where do you start?
Excellent Analytics Tip #17: Calculate Customer Lifetime Value
APRIL 5, 2010
Some Marketers / Analysts use Click-thru Rate (CTR) to measure success of their acquisition campaigns. Optimizing acquisition channels with LTV.
Web Analytics 101: Definitions: Goals, Metrics, KPIs, Dimensions, Targets
APRIL 19, 2010
" "What is a dimension in analytics?" The post will end with a Web Analytics Measurement Framework. Web Analytics
Lean Analytics in Polish and Some Great Posts on Analytics (from other people)
JANUARY 31, 2014
Google Analytics: Configuring 10 Key Ecommerce Metrics. The Dirtiest Word in Analytics is Interesting. Lean Analytics
Lean Analytics: The Best Numbers for Non-Tech Companies
Startup Lessons Learned
OCTOBER 23, 2013
Analytics spark more questions and discussion than almost any other aspect of the Lean Startup method. If you’re coming to them from outside the tech sector, the language around analytics can be particularly confusing. For those new to analytics, Alistair and Ben have a free Udemy course well worth checking out. Join us there
3 Awesome, Downloadable, Custom Web Analytics Reports
DECEMBER 6, 2010
While I am using Google Analytics here, you can do custom reporting in pretty much any tool you have access to, be it Yahoo! Web Analytics
Inside Geoloqi's Unusual (& Fascinating) Acquisition
Fresh Inc.: The Staff Blog
OCTOBER 16, 2012
Esri, which also provides geographic intelligence for business analytics systems, is headquartered in Redlands, California.
The Saas Math Funnel: Acquisition
SEPTEMBER 23, 2011
Instead it’s about the math behind acquisition. Google Analytics alone will not do this for you. All numbers are fictitious.
10 Optimization Experts Share Their Favorite Google Analytics Reports (Copy Them!)
DECEMBER 12, 2013
One of the key things Google Analytics helps us do when optimizing a website is identify conversion uplift opportunities. Averages lie. Product.
New FB Comment System Analytics: Comparing TechCrunch.com Before.
MARCH 14, 2011
This probably led to a greater number of incoming visits from FB.com, but I don’t have the analytics to prove it. Any thoughts on quality?
Building It Is Not Enough: 5 Practical Tips On User Acquisition
MAY 2, 2012
Finding scalable acquisition channels is a time consuming and strategic effort. Every, and I mean every, acquisition channel costs money.
Smart Dashboard Modules: Insightful Dimensions And Best Metrics
AUGUST 11, 2014
In the post Adil commented that he's observed that attribution modeling is missing from most web analytics dashboards. Good question!
How Call Tracking with Google Analytics Increases Your Profits
MAY 11, 2013
Doing this decreased their Cost Per Acquisition by 30% and tripled their mobile acquisition within the first year. What is Call Tracking.
Web Analytics Scorecards--a CMO's Best Friend
Fresh Inc.: The Staff Blog
DECEMBER 7, 2012
A scorecard is a great way to show progress on tactics and hold your team accountable. Here's what yours should look like.
Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!
OCTOBER 14, 2014
If you've read my first book Web Analytics: An Hour A Day, you know that I've advocated this strategy since 2008! Yes, four! 1. Sweet.