Startup Professionals Musings

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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software.

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10 Keys To Raising Your New Venture Funding Potential

Startup Professionals Musings

The key elements of leadership in a company, both individual and organizational, are less tangible, but very critical in setting a market value for investment, acquisition, or going public. They look for the use of talent analytics, such as productivity per employee, as well as the practices and attitude toward employee satisfaction.

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10 Goodwill Elements To Raise Your Business Valuation

Startup Professionals Musings

The key elements of leadership in a company, both individual and organizational, are less tangible, but very critical in setting a market value for investment, acquisition, or going public. They look for the use of talent analytics, such as productivity per employee, as well as the practices and attitude toward employee satisfaction.

Valuation 311
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5 Keys To The Culture Change Required For Innovation

Startup Professionals Musings

Build a deep understanding of customer needs and ecosystem megatrends through interviews, focus groups, data analytics, and your own transformation team research. Continuous innovation is a mindset that you cannot outsource, or bring in through acquisition or consultants. Synthesize empathy with customers with new trends.

Agile 294
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10 Leadership Elements That Maximize Business Value

Startup Professionals Musings

The key elements of leadership in a company, both individual and organizational, are less tangible, but very critical in setting a market value for investment, acquisition, or going public. They look for the use of talent analytics, such as productivity per employee, as well as the practices and attitude toward employee satisfaction.

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Are You Selling Solutions Through The Right Channel?

Startup Professionals Musings

Always use analytics and listen directly to customer feedback. These expansions can be lucrative, but may require more complex strategic partner arrangements or even acquisitions. Before you expand into this arena, make sure you have the resources and expertise on the ground, and have done your homework on cost versus return.

Channel 120
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10 Areas Where You Can Win With Predictive Analytics

Startup Professionals Musings

By contrast, predictive analytics uses data patterns to make forward-looking predictions that guide you to where you should go next. According to Eric Siegel in the updated version of his classic book “ Predictive Analytics ,” it’s the power to predict who will click, buy, lie, or die. Customer retention with churn modeling.

Analytics 177