ConversionXL

DECEMBER 2, 2020

Some bits and pieces could be found in Google Analytics, while other data was stored in BigQuery and ProfitWell. Instead of measuring Awareness, Appeal, and Ask separately, we combined all marketing acquisition efforts under the Awareness stage, leaving Act to account for conversions in the form of sign-ups. The Sign-up stage.

Churn Rate 78

Churn Rate Analytics Retention SQL 78

ConversionXL

JANUARY 24, 2017

Optimizers who want to lead this type of transformation in the business must be able to do a lot more in-depth research, it won’t be enough to just be analytical or creative. Similarly, growth marketers, digital analysts, email marketing specialists, and customer acquisition specialists all do some form of conversion optimization.

Conversion 48

Conversion Technical Review Artificial Inteligence Analytics 48

Occam's Razor

APRIL 13, 2015

The 80/20 rule applies to our use of web analytics tools as well. I recommend that periodically you gather folks around you for lunch, pull up Adobe Analytics on the big screen in the conference room, let each person expose one hidden report or feature. Google Analytics Shortcuts: Save Your Complex Views. This hurts my feelings!

Analytics 60

Analytics Web eCommerce Metrics 60

ConversionXL

APRIL 25, 2016

Note that I’m recommending Google products since we’re using Google Analytics throughout this article, but there are many measurement alternatives, like Mixpanel or Localytics. The developers can use Google Analytics goals to track when users collect a certain number of cards, upgrade a card, advance to a new level, etc.

Analytics 48

Analytics Mobile Metrics Acquisition 48

Austin Startup

AUGUST 13, 2018

Learn how acquisitions can usher in new eras of growth and hiring, how to nurture existing cultures, how to merge different ways of thinking when the acquiring company doesn’t have tech roots, and how to deploy strategies for future success. These are 3 successful Austin CEOs who have built significant consumer-facing tech businesses.

Austin 48

Austin Technical Review Cofounder Texas 48

ConversionXL

SEPTEMBER 25, 2019

Google Analytics’ Cohort Analysis report is limited to one cohort type (Date of Acquisition). Predictive analytics. JavaScript for SEO, PPC, CRO, and analytics. Here are some problems JavaScript can help you solve: Google Analytics and Tag Manager. Here’s a guide to creating an RFM model in Python. Cohort Analysis.

Marketing 117

Marketing PPC Framework Artificial Inteligence 117

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Analytics 131

Analytics Marketing Campaign Metrics 131

www.theenterprisearchitect.eu

MARCH 26, 2014

The best-known example of SDN probably is  Nicira , not in the least because of their $1 billion acquisition by VMWare. t have to bother about mounting, partitioning, and formatting virtual disks, you can just store and retrieve objects via an HTTP API. Network virtualization is often referred to as Software Defined Networking (SDN).

Cloud 48

Cloud Software Review Framework Java 48

Occam's Razor

JANUARY 21, 2009

More marching orders: If you are a Social Media website (with no discernable outcomes) don't use "membership acquisition" as a measure of success. PS: Couple other related posts you might find interesting: A Primer On Web Analytics Visitor Tracking Cookies. Standard Metrics Revisited: #5 : Conversion / ROI Attribution.

Analytics 75

Analytics Conversion Campaign Metrics 75

Women Entrepreneurs Can

MARCH 15, 2021

A few of these include tracking third-party sites, review acquisitions, monitoring social media, and managing content. A few of the top features include sales prospecting, analytics, and Boolean search. Features include an insights center, customizable API, and an influencer dashboard. Improve Your CSR Strategies.

Reputation 52

Reputation PR Social Media API 52

ConversionXL

AUGUST 5, 2020

You had to go to each advertising account and export statistics on advertising campaigns, such as ad impressions, clicks, and costs, then export data from the web analytics system, and, finally, combine all the data manually. Create a Data Set in Google Analytics. Not an optimal use of time. If you buy ads in one currency (e.g.,

Analytics 113

Analytics Metrics Campaign Advertising 113

The Startup Magazine

MARCH 2, 2021

This technology is already used for large-scale data acquisition, and it has hundreds of applications beyond that. It has a backbone that allows you to hang off technologies like robotic process automation with Blue Prism, and call Google with APIs that enable you to use machine learning.

Artificial Inteligence 131

Artificial Inteligence Customer Social Media Harvest 131

Occam's Razor

APRIL 25, 2011

More than that, sites are full of pages with unclear calls to action, massive pukes of fields in the checkout process, slooooooooow loading as it waits for the Facebook + Buzz + God knows what API calls to come through. Have a balance in your spend between acquisition and website. Would you treat your mother like that? The 10/90 rule.

Marketing 126

Marketing Flash Analytics Web 126

Duct Tape Marketing

MAY 9, 2017

I mean I’m not really consulting that much anymore but I still have access to a lot of analytics from former clients and I see the visibility they’re getting from three packs and from maps results as provided by the Google my business analytics.

Search 31

Search Technical Review SEO Small Business 31

Occam's Razor

JANUARY 30, 2012

It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. In-Page Analytics – Re-imagine Traveling Through Data. #5. Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. I mean really use the tools. Ravage all the features.

Analytics 145

Analytics Metrics API Web 145

ConversionXL

SEPTEMBER 4, 2019

This post delivers baseline technical knowledge about PWAs and focuses on aspects—like UX, SEO, and analytics—that most affect marketing teams. AMP for acquisition, PWAs for engagement. PWA analytics are difficult to set up and manage. Analytics implementation is complex. What are PWAs? Here’s a good explainer video.)

Web 103

Web Caching HTML Marketing 103

ConversionXL

FEBRUARY 26, 2020

This post details the role that UTM parameters play in traffic attribution in Google Analytics. Here’s what I’ll cover: Why conversion attribution starts with traffic attribution How Google Analytics understands traffic sources What are UTM parameters? How Google Analytics understands traffic sources. HTTP Referrer.

Analytics 118

Analytics Campaign Email Channel 118

Occam's Razor

AUGUST 13, 2012

A couple weeks back I'd requested the nice folks following me on Google+ and Facebook to submit their most important digital marketing and analytics questions. Some tools do pan-session analysis better than others, and there are a number of relatively new analytics solutions on the market today.

Analytics 124

Analytics Channel Metrics Web 124

ConversionXL

NOVEMBER 11, 2015

Adobe Analytics is part of Adobe’s Marketing Suite, and it’s a powerful platform. Formerly known as Adobe SiteCatalyst, the tool has pretty much everything you could want, including real-time analytics, mobile app analytics, funnel tracking, and Predictive Intelligence. It has the potential to be a fantastic tool.”.

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

www.foliomag.com

JULY 31, 2012

While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. Tool: Adobe Sitecatalyst URL: Omniture.com/sitecatalyst What it does: Segments traffic to determine “high-value” Web visitors and offers real-time analytics. Mergers and Acquisitions. CRM Systems.

Social Media 40

Social Media Rhode Island Media South Dakota 40

Both Sides of the Table

DECEMBER 5, 2010

After a few acquisitions they offered many of the services you think about as foundations to social networks today. It did not have the same success as Google’s acquisition and MySpace sold Photobucket 2 years later to a relatively unknown Seattle-based startup called Ontela for a reportedly $60 million. provides you.

Social Network 318

Social Network Networking Internet Technical Review 318

Occam's Razor

JANUARY 4, 2016

I've consistently complained about a fundamental flaw in Web Analytics tools: They incentivize one night stands , rather than engagements matching customer-intent. It is just how all of the Digital Analytics tools are configured at their very core. You can do it directly inside Google Analytics!! Average Time Per User. #4.

Metrics 60

Metrics Analytics eCommerce Conversion 60

Occam's Razor

AUGUST 11, 2014

In the post Adil commented that he's observed that attribution modeling is missing from most web analytics dashboards. The post also shares a total of seven complete modules to your digital analytics dashboards. This is an easy module to create in Google Analytics (or any other tool). Always focus on the complete journey!

Metrics 147

Metrics Analytics Channel eCommerce 147

Occam's Razor

NOVEMBER 15, 2010

Web Analytics blog was to pull us up 10,000 feet to do something we do less than 1% of the time in the web analytics world – look at the bigger business picture. It was called: Secret To Winning With Web Analytics? Secret To Winning Web Analytics: 10 Starting Points For A Fabulous Start! Starting Right!

Web 139

Web Analytics eCommerce Campaign 139

ConversionXL

OCTOBER 16, 2019

You can also use their API—no developer required—to grab this data within Screaming Frog.). Finteza , an analytics tool, recently used this strategy. Once you have a list of sites from Step 1, you need to exclude sites with low domain authority and/or zero organic traffic. authority): Before clicking “Export,” filter the list.

Campaign 109

Campaign Email Partner Channel 109

Duct Tape Marketing

NOVEMBER 26, 2015

From web analytics to financial tools, it’s possible to analyze your current and potential clients at every step. With customer acquisition, every business has a new customer “funnel”, a process that customers go through to sign up. You can measure funnels with Mixpannel , clicktale , appsee , Google analytics , Heap and many more.

Metrics 28

Metrics Customer Acquisition CPA 28

Software By Rob

JUNE 25, 2013

Could you integrate products with another company through an API to deepen each other’s feature set? Could you swap internal data with another company in order to learn from each other’s analytics? It basically states that you want the LTV (lifetime value of the customer) to be greater than the CAC (customer acquisition cost).

Venture Capital 71

Venture Capital Bootstrapping Distribution Conversion Ratio 71

Software By Rob

JUNE 20, 2013

Could you integrate products with another company through an API to deepen each other’s feature set? Could you swap internal data with another company in order to learn from each other’s analytics? It basically states that you want the LTV (lifetime value of the customer) to be greater than the CAC (customer acquisition cost).

Venture Capital 40

Venture Capital Bootstrapping Distribution Conversion Ratio 40

ConversionXL

JANUARY 22, 2020

Make sure Optimize is connected with Google Analytics so that you can track results. Are you running myriad paid acquisition campaigns with different benefits or advertising different products? After thinking through these questions, don’t forget to check your data in Google Analytics. This is a shame—it’s a powerful feature.

Management 110

Management IP SEO API 110

Software By Rob

JUNE 25, 2013

Could you integrate products with another company through an API to deepen each other’s feature set? Could you swap internal data with another company in order to learn from each other’s analytics? It basically states that you want the LTV (lifetime value of the customer) to be greater than the CAC (customer acquisition cost).

Venture Capital 27

Venture Capital Bootstrapping Distribution Conversion Ratio 27

mashable.com

JULY 18, 2012

The search giant’s VP of Corporate Development, along with CEO Larry Page, signs off on the dozens of acquisitions and acqui-hires made every year, large and small. There’s YouTube , of course — well established in its own right, it rewrote the book on how an acquisition can be run delicately, as a company within a company.

San Francisco 104

San Francisco Acquisition Social Media Mobile 104

steveblank.com

JULY 8, 2011

Poplytics – online surveys and analytics AskYourTargetMarket – market research surveys SurveyMonkey - granddaddy of on-line surveys Amazon Mechanical Turk – you can set up a question and get answers PickFu – A/B testing $5 for 50 opinions Collaboration Dropbox – store, sync, and, share files online.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

VC Cafe

JANUARY 16, 2011

Mobile analytics – measuring the impact of mobile and increasing customer engagement (Check out G-Stat). Rich and award-winning line of location-based applications for the end-users (VAS) • Maps and LBS APIs for developers as a CSP branded developers zone, enabling more apps in portal and increased usage of data, SMS and MMS.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

www.vccafe.com

MARCH 11, 2013

Use their api to handle payment related stuff. Rovi API has everything you need for information. Rdio provides the music and the player via an API. Box API lets you store files dynamically! Camera, video, and most of the APIs described above for web Tools). Google Analytics. Google Geocoding API.

Software Review 53

Software Review Technical Review Startup 53

ConversionXL

JUNE 19, 2019

Don’t use cost per acquisition— use the cost to acquire a customer and the retention cost to keep that customer coming back to buy again. Tim Stewart: “Leap Forward Through Analytics”. Using Google Analytics together with Google Tag Manager makes everything easier. Google Analytics has a limit, but Google Data Studio does not.)

Agile 90

Agile Analytics Algorithm Software Review 90

Hunter Walker

JUNE 19, 2017

Because Republicans consistently outspend Democrats, we need to use high-quality analytics to target the most “flippable” races. HW: Flippable has put an emphasis on data and analytics in understanding state legislature and governor races.

Columbus 84

Columbus Cleveland Cofounder Ohio 84