ConversionXL

OCTOBER 7, 2022

Customer acquisition cost (CAC) is an important metric for any ecommerce business. Put simply, you need a healthy customer acquisition cost for your business to succeed. It’s up to every ecommerce business to find the middle ground between investing too little in customer acquisition and spending beyond your means.

Acquisition 22

Acquisition eCommerce Cost Customer 22

David Teten

AUGUST 6, 2015

I look at a lot of spreadsheets and analytic reports, and way too many are difficult to read and therefore hard to understand. It’s misleadingly precise to have two digits to the right of the decimal in a CAC/LTV multiple for year 3 of your forecast (“Customer Acquisition Cost”/”LifeTime Value of Customer”).

Balance Sheet 60

Balance Sheet Software Review Forecast Acquisition 60

ReadWriteStart

NOVEMBER 3, 2011

Parallel6 is already clocking over $1 million in revenue and is looking to enhance its customer acquisition and also raise some financing. Statisco Economic Analytics. Prashant is focusing his market validation process on mid-market companies - 2-3 years old, and somewhat stable.

North Carolina 116

North Carolina San Diego Entrepreneur Balance Sheet 116

David Teten

DECEMBER 16, 2015

Customer Acquisition Cost (CAC). Lean Analytics recommends this set of metrics for some of the major categories of startups: Create a management dashboard. I suggest looking at dashboard tools such as Anaplan , ChartMogul , Domo , Fathom , Geckoboard , GoodData , RJ Metrics , Microsoft Power BI , Mode Analytics , or Tableau.

Metrics 60

Metrics Analytics Balance Sheet .Net 60

YoungUpstarts

MAY 23, 2017

by Rick Wong, author of “ Winning Lifelong Customers With The Five Abilities “ Competition is fiercer today than ever before, and no matter how much you focus on data, analytics, and performance, it may surprise you that what ultimately matters the most to people is the human touch. Companies don’t make decisions — people do.

Balance Sheet 145

Balance Sheet Seattle Retention LLC 145

Occam's Razor

MAY 2, 2017

#tearsofpain One way of removing silos and focusing on the entire business is to leverage Acquisition, Behavior and Outcome metrics. A small change I’ll make in this post is that when I recommend the metrics, I’ll follow the Outcomes | Behavior | Acquisition structure throughout this post. Hence that’s the macro-outcome.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

VC Cafe

JULY 21, 2020

If you’re a startup founder, you’re probably looking at Google in some way, maybe in terms of partnership or acquisition, but maybe some level of suspicion and fear. Google Corporate Development – Google may sometimes invest in a company from the balance sheet. M&A – Acquisitions. Open for all.

Technical Review 131

Technical Review Startup Early Stage Cloud 131