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Conversion Rate Formulas to Accurately Calculate Growth

ConversionXL

For example, if you’re investing in Facebook Ads—where CPA is on the rise —you’ll need healthy conversion rates to ensure a positive ROAS. Acquisition conversion rate: Which channels produce the best conversion rate, and why? What’s our CPA? Context also matters around traffic sources and customer journey stages. What’s our CPC?

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CPA Global Buys Austin-based Innography

SiliconHills

CPA Global, based in Saint Helier, Jersey, announced it has acquired Austin-based Innography, a patent search and analytics software provider. CPA Global reported that the acquisition […] The post CPA Global Buys Austin-based Innography appeared first on SiliconHills.

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Be Real-World Smart: A Beginner's Advanced Google Analytics Guide

Occam's Razor

The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! And, happily, it has almost all of the Google Analytics features implemented correctly.

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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. But if you read it, I promise, you'll see Facebook marketing, advertising and analytics in a completely new light. Let's go! That is ok. That is how!

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Digital Marketing And Analytics: Two Ladders For Magnificent Success

Occam's Razor

Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). In this post I want to arm you with the evolution you should undertake in your companies when it comes to marketing and analytics. It is a part of multi-channel analytics chapter.

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Want to Reduce CPA? Try Machine Learning–Driven Retargeting.

ConversionXL

But, until recently, many of the purported benefits—especially in paid acquisition—have been discussed but remain largely unrealized. Identifying other indicators for intent will help you reach more ready-to-buy people with a CPA that’s similar to your best-performing audiences. lower than the average CPA for all ad sets.

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The CLV three step: drive, convert, enrich.

crowdSPRING Blog

The first steps are simple: website traffic is easy to analyze and many tools are available to help managers accomplish that; conversion data can also be tracked using analytical tools such as Google Analytics and others. These are the two components of Customer Lifetime Value.

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