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Is Click Fraud Devouring Your Ad Budget?

ConversionXL

Everything seemed very easy to work around, and, ultimately, Google’s response to us was, “It’s probably just poor targeting,” even though the analytics and data we had proved otherwise. To know whether a sudden change is expected or potentially fraudulent, you must regularly audit your analytics and ad performance.

PPC 121
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Strategy Roundtable For Entrepreneurs: VCs, Angels, Incubators, Accelerators - What Are You Doing With Your Rejects?

ReadWriteStart

To give you some further context, we recently spoke with a VC in Boise, Idaho, who gets 500 deals a year. Next, Taariq Lewis presented Bizeque, a business analytics company, with the observation that the C-suite at different companies is still unable to access critical business metrics (e.g., His firm invests in four.

Incubator 116
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Top Social Media Measurement and Tracking Tools

www.foliomag.com

While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. Tool: Adobe Sitecatalyst URL: Omniture.com/sitecatalyst What it does: Segments traffic to determine “high-value” Web visitors and offers real-time analytics. Mergers and Acquisitions. CRM Systems.

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Email Marketing: Campaign Analysis, Metrics, Best Practices

Occam's Razor

For everything you do it is important to measure your effectiveness of all three phases of your effort: Acquisition. Optimal Acquisition Email Metrics. Most good email providers will do this automatically for whatever web analytics tool you use. So for our email campaign analysis let’s look at metrics using that framework.

Metrics 137
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How to minimize customer acquisition costs

Duct Tape Marketing

How to minimize customer acquisition costs written by Guest Post read more at Duct Tape Marketing. However, if you are able to minimize Customer Acquisition Costs (CAC), you’ll have a sustainable business that does more than stay afloat. First, it helps to determine what you can afford to spend on customer acquisition.