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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software.

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Web Analytics Analysis: How to Find Problem Areas & A/B Test Ideas

ConversionXL

Web analytics analysis is a big part of that. Why Web Analytics Analysis Is Important. Web analytics analysis is a key part of the ResearchXL model. Now, there are four main reasons you want to include web analytics analysis in your conversion research process… Ensure your data is reliable and accurate.

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Excellent Analytics Tip #18: Make Love To Your Direct Traffic

Occam's Razor

You see if you don't implement your links properly the person shows up to your site without any tracking parameters and thus fail to help your web analytics tool to put that visitor in the right source bucket. Here is a simple example: You are the Acquisition manager for a company called Omniture. Not a great situation right?

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5 Ways AI’s Role In Sales Might Surprise You

YoungUpstarts

Using internet data and social media content, artificial intelligence can leverage existing connections between companies, products, and people. Advanced analytics aid sales teams in seeking out customers who are most likely to convert, which means time and energy isn’t wasted by making offers at the wrong time or to the wrong person.

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How To Make Better Business Decisions Using Google Analytics

Up and Running

In this article, we will discuss how you can make better business decisions by leveraging Google Analytics. What is Google Analytics? Google Analytics is a platform within Google Marketing that analyzes user activity across and within websites. Why Google Analytics is critical for business. Acquisition.

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How Not To Run Your Own Technology Startup

YoungUpstarts

Analytics, Reporting and Research. Google Analytics – General reporting on web site usage, traffic, origin, etc. Paper Trail – Log acquisition, merging from multiple servers, and analysis. Pager Duty – Rotating list of people “on duty: to get alerts on software failures, escalation policies.

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Sustainable Strategies for Internet Startup Success

Startup Professionals Musings

It seems like everyone has an Internet startup these days. In addition, every business has operating costs, like customer acquisition, fulfillment, inventory, and customer service. Assess cost versus value with analytics and measurement tools. are still the primary method for finding information on the Internet.

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