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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software.

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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. The key is ongoing measurement and testing to understand which acquisition strategies work for your ecommerce business. In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. Google ads).

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Mixpanel vs. Google Analytics: The 2018 Guide

ConversionXL

Instead, we’re comparing Mixpanel and Google Analytics in the terms that drive business growth—identifying the core use cases for each tool and the business problems they solve, while highlighting the features that make it possible. That’s as useful as analytics without analysts: troves of data but no actionable insights. Acquisition.

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A Complete Guide to YouTube Analytics

ConversionXL

Strategically leveraging YouTube’s robust analytics can help you make data-backed decisions and improve performance. In this post, we’ll tell you how to use YouTube analytics to grow your brand and generate more video content views. Why YouTube analytics is critical for measuring content and paid ad performance.

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Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

ConversionXL

Building loyalty and awareness are top priorities for any social media marketer. Today’s social media users are more discerning about where they place their trust. In this article, we’ll look at how the social media landscape has evolved, and what you can do to grow your presence and create a community of loyal fans.

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The Impact Matrix | A Digital Analytics Strategic Framework

Occam's Razor

The universe of digital analytics is massive and can seem as complex as the cosmic universe. Even simple questions like “ How effective is our analytics strategy? Soon, your digital analytics strategic framework that you hoped would provide a true north to the analytics strategy question looks like this ….

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Eight Ways Customer Analytics Can Give Your Company A Competitive Edge

YoungUpstarts

by Jeff Sauro, author of “ Customer Analytics For Dummies “. That’s why every leader needs a good working knowledge of customer analytics. That’s why every leader needs a good working knowledge of customer analytics. Here are eight things customer analytics can help you and your company do: 1.

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