Duct Tape Marketing

OCTOBER 6, 2017

Here’s a question – is your PR working? As small business owners or marketers, we all know full well how important it is to put time aside for PR. If you’re an astute CEO you’ll feel it in your water when PR is working. It’s also a way to see that your PR is working. written by Guest Post read more at Duct Tape Marketing.

PR 47

PR SEO Analytics Campaign 47

Seeing Both Sides

FEBRUARY 25, 2016

The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. They work cross-functionally with engineering, design, analytics, product management, operations, and marketing to design and execute growth initiatives.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. They work cross-functionally with engineering, design, analytics, product management, operations, and marketing to design and execute growth initiatives.

Management 20

Management Analytics Technical Review Framework 20

SVPG

APRIL 28, 2012

To hone a compelling strategy and messaging requires deep customer understanding, an analytical mind, broad understanding of the industry and business, and—most important—a really good understanding of the “why” of a product. Product positioning (what is it, why is it different, and why should the world care?).

Product 108

Product Technical Review Marketing Affiliate 108

Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. But if you read it, I promise, you'll see Facebook marketing, advertising and analytics in a completely new light. Let's go! That is ok.

Metrics 165

Metrics Advertising Marketing Social Media 165

Duct Tape Marketing

JUNE 19, 2012

There was a day when the press release did a lot of the work in generating actual media coverage for a firm announcing a new product, acquisition, award or some other newsworthy milestone. Free – Online PR News , PR Inside. Make sure that you add your newsroom to your Google Analytics or other tracking tool routine.

PR 65

PR SEO Social Bookmarking Distribution 65

Occam's Razor

DECEMBER 9, 2009

Specifically: Who owns web analytics / who it reports to from a org structure perspective. Let me hasten to add that this, web analytics ownership, does not exist in a vacuum. If your overall web business is misaligned from an org perspective then honestly there is no hope for you, regardless of where analytics sits.].

Analytics 95

Analytics Framework Web Lean 95

Duct Tape Marketing

NOVEMBER 23, 2016

Assuming you’ve configured your analytics goals, you can often see what behaviors drive goal completions; from your CRM, you should be able to track which goal completions ultimately resulted in sales. Working backward from converted leads (i.e. leads that became customers), examine the individual goal completion paths.

Lead Generation 28

Lead Generation Baltimore Programming Framework 28

ConversionXL

JANUARY 8, 2018

Search Engine Optimization (SEO) is one of the biggest levers that a business can use within their acquisition strategy as part of their Growth goals. You’re likely familiar with the different Growth frameworks like AARRR (Acquisition, Activation, Retention, Referral, Revenue). It all start with Acquisition.

SEO 134

SEO Metrics Analytics Search 134

Women Entrepreneurs Can

MARCH 15, 2021

Devise a Winning PR Strategy. It’s important to devise a winning PR strategy, to ensure that your business is portrayed positively in the media. As well as this, your PR strategy should outline how you communicate within your company, and within your market. Your strategy should include a roadmap to help you manage a PR crisis.

Reputation 52

Reputation PR Social Media API 52

Austin Startup

FEBRUARY 9, 2019

Bazaarvoice came out of stealth mode roaring, though, and Sam Decker, our founding CMO, did a great job blogging on the launch and my long-time friend, Emily Brady at Brady PR, did a great job garnering the media attention that we had been waiting until the right time for?—?when when we had strength.

Stealth 48

Stealth Cofounder Los Angeles Technical Review 48

This is going to be BIG.

JULY 21, 2014

We''ve got more channels, tools, and analytics to tell you weather or not it''s working than you can shake a stick at. Are the channels for acquisition unclear? You could spend it on Google ads, Facebook, PR, content marketing, referral programs. There''s no more well tread aspect of building an online business than marketing.

Venture Capital 136

Venture Capital PR Channel Acquisition 136

Duct Tape Marketing

OCTOBER 17, 2018

And you got one point just for having Google analytics on your website, so effectively-. John Jantsch: Another point if somebody actually knew the login, would that be for good analytics[crosstalk] Louis Gudema: I couldn’t tell if anyone ever looked at it, but if they scored a two, I kind of assume they probably didn’t.

Marketing 56

Marketing Social Media Analytics Software 56

Rob Go

MAY 28, 2015

I think it’s always a tricky question at the early stage how much to invest in stuff like PR, social, influencer marketing, etc. I often see founders either discount brand and PR entirely because it’s not measurable, or focus too much on these without enough analytical rigor.

Early Stage 28

Early Stage Marketing Channel PR 28

Rob Go

MAY 28, 2015

I think it’s always a tricky question at the early stage how much to invest in stuff like PR, social, influencer marketing, etc. I often see founders either discount brand and PR entirely because it’s not measurable, or focus too much on these without enough analytical rigor.

Early Stage 28

Early Stage Marketing Channel PR 28

Both Sides of the Table

SEPTEMBER 8, 2009

I told people privately my perfect spec: computer science undergrad from MIT (or any other great school), 2-years at McKinsey but no more than that (I love the analytical framework that the top strategy consulting firms provide. It fuels our bonus payments, our quarterly earnings, our growth rate, our value at acquisition time.

NPV 337

NPV Chicago Balance Sheet Database 337

ConversionXL

JUNE 25, 2021

This plan is your go-to-market (GtM) strategy , which should be informed by: Market conditions and competitive positioning Ideal customers and target audience Product offer and pricing Lead generation and customer acquisition process. Done right, your PR campaign should incentivize media outlets to pick it up.

Product 96

Product Social Media Audience Software Review 96

ConversionXL

OCTOBER 25, 2018

The same goes for analytics: Understand a current tool before adding another.). Attaining that level of attribution—the key to improving outcome measurement—breaks down in a couple of spots: Web analytics. The amount of data you pass from your web analytics tool(s) to your CRM is a major fault line. Expand methodically.

Demand 132

Demand Vertical Campaign Channel 132

ConversionXL

OCTOBER 7, 2021

Like Apple, your strategy will require significant marketing investment in content, traditional media, and PR. You should also look closely at your website and social analytics. Those with the highest customer acquisition costs can be scaled back. . Slow skimming. Which marketing channels drive the most traffic?

Product 142

Product Marketing Software Review Social Media 142

VC Cafe

MARCH 15, 2016

At the end of the post, we’ll have a look at sales within the broader context of customer acquisition and customer success. An easy integration with Google Analytics will let you see which customers ended up converting and you will soon be able to write your own success formula.

Sales 60

Sales Marketing Sales Cycle B2C 60

ConversionXL

OCTOBER 4, 2021

Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. Customer journey maps should include a combination of content marketing, paid advertising, customer service, PR, and email at every touchpoint. However, it’s not without challenges.

Email 136

Email Customer Marketing Software Review 136

crowdSPRING Blog

MARCH 16, 2012

Why You Need Marketing Analytics, Not Web Analytics – [link]. Secrets of the acquisition process from EA and Zynga – [link]. Why You Need Marketing Analytics, Not Web Analytics – [link]. Why You Need Marketing Analytics, Not Web Analytics – [link]. – [link].

Social Media 94

Social Media Small Business Design Media 94

www.foliomag.com

JULY 31, 2012

While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. Tool: Adobe Sitecatalyst URL: Omniture.com/sitecatalyst What it does: Segments traffic to determine “high-value” Web visitors and offers real-time analytics. Marketing/Communications/PR. Operations.

Social Media 40

Social Media Rhode Island Media South Dakota 40

ConversionXL

SEPTEMBER 10, 2019

I use a more restrictive definition: A growth team is a product tech team that’s focused on acquisition instead of core product features. I joined as employee 14 and spent a few years at this analytics startup, which was founded by Hiten Shah and Neil Patel. The term “growth” gets used loosely these days.

Conversion 133

Conversion Technical Review Channel Engineer 133

crowdSPRING Blog

APRIL 12, 2013

An acquisition is always a failure | by Jake Lodwick – [link]. The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act – [link]. Chobani Founder: Why Quality & Community Are The Keys To Brand Success | PSFK – [link]. The Importance of Scheduling Nothing – [link].

Social Media 91

Social Media Small Business Design Media 91

Duct Tape Marketing

JANUARY 4, 2023

You know, you name it, you know, for traffic analytics, right? John Jantsch (16:58): Yeah, you, I think you can almost make a case for saying it's targeting It is in a way because I think your core acquisition person that says this tools for this much and they know what those tools are, right? That's right. What do you wanna do?

SEO 87

SEO Audience Channel Campaign 87

Duct Tape Marketing

SEPTEMBER 22, 2022

(12:33): And, you know, again, all respects like that started out with SEO, you know, but at the same time we realized over time that there's a need amongst our own user base and our future customers for content creation for marketer, you know, you name it, you know, for traffic analytics, right? that's right. What do you wanna do?

SEO 84

SEO Channel Campaign Audience 84

Occam's Razor

FEBRUARY 1, 2010

There is nothing particularly wrong with the standard 19,000 reports in your web analytics tool. Most of the time though your business is absolutely unique (even as it exists amongst hundreds of competitors) and it is absolutely important that you take your web analytics tool and mold it around you. Sometimes they even get it right.

Customer 98

Customer Analytics Metrics Acquisition 98

ReadWriteStart

MARCH 27, 2011

The idea is to build a hit that would make the founder(s) an appealing and quick talent acquisition (sometimes referred to as an acq-hire). The part where they differ is that lean startups will seek to implement analytics and track user feedback for their next iteration, whereas flips won't. The focus is on building. Create Buzz.

Lean 144

Lean Startup Agile Coder 144

Cracking the Code

OCTOBER 10, 2008

In my case (LucidEra -- a SaaS analytics provider focusing on sales, marketing, and financial analytics), weve found that success requires not only building some best practices for analytics into our solution, but also coming up with a repeatable and scalable way to show the customer how to use the analytics and how to interpret the results.

Software Review 48

Software Review North America Europe Metrics 48

Duct Tape Marketing

NOVEMBER 29, 2016

One thing I cannot stress enough is the importance of getting a rock star PR person on your team. Besides the cost of a press manager’s salary, getting media mentions is a low-cost acquisition channel that can have a huge return. Analytics – Outsource Measurement, Assess with Human Rigor.

Marketing 28

Marketing Channel Analytics Metrics 28

Occam's Razor

JANUARY 7, 2014

Every indicator we have is that companies are investing more in every facet of analytics. There is an analytics ladder of awesomeness each company needs to climb, and it just takes time. 7: 25% of all analytical effort is dedicated to data visualization/enhancing data's communicative power. #6: Consulting.

Analytics 140

Analytics Web Metrics DC 140

Hearpreneur

DECEMBER 15, 2017

My entire staff had been laid off due to an acquisition by an aggressive v.c. I truly believe that aiming to improve the healthcare industry has been the most meaningful application of my skills and background to date and remain passionate about empowering employers to fix healthcare through data access and analytics.

Entrepreneur 115

Entrepreneur Czech Republic Retention B2C 115

steveblank.com

JULY 8, 2011

Poplytics – online surveys and analytics AskYourTargetMarket – market research surveys SurveyMonkey - granddaddy of on-line surveys Amazon Mechanical Turk – you can set up a question and get answers PickFu – A/B testing $5 for 50 opinions Collaboration Dropbox – store, sync, and, share files online.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

Occam's Razor

APRIL 29, 2013

You end up paying substantial amounts of money to your analytics/big data vendor – for questionable value. That gives you short term acquisition quality, you can then move to long term quality by focusing on metrics like lifetime value. Here's why… Real-time data is very expensive. Use the step by step process above.

Metrics 166

Metrics Marketing Search SEO 166

Occam's Razor

NOVEMBER 2, 2015

The way it works is that you compute the total cost of your Social Media program: SM employee salaries and benefits, agency fees, content acquisition/production costs, analyst salaries, executive time invested etc. Toyota's SM team / agency / PR entity continues to use Facebook to primarily pimp. MoR test outcome? The problem?

Social Media 60

Social Media Media B2C B2B 60