Occam's Razor

JULY 24, 2018

The universe of digital analytics is massive and can seem as complex as the cosmic universe. Even simple questions like “ How effective is our analytics strategy? Soon, your digital analytics strategic framework that you hoped would provide a true north to the analytics strategy question looks like this ….

Analytics 93

Analytics Framework Metrics Algorithm 93

deal architect

JUNE 11, 2018

Many companies make acquisitions to diversify into new markets. Others do it to acquire revenues and customer bases. Workday has been consistent in the last few years to acquire analytical capabilities and talent especially in its back office focus areas.

Acquisition 210

Acquisition Analytics Revenue Customer 210

ConversionXL

FEBRUARY 4, 2020

Our company, Smartlook , provides qualitative analytics solutions for websites and mobile apps. Our conversion metrics didn’t connect to more important ones: activation rate and, of course, revenue. The post SaaS Acquisition: The Hidden Risks of a “Frictionless” Sign-Up Flow appeared first on CXL. The original sign-up flow.

Acquisition 67

Acquisition Software Review Technical Review Mobile 67

ConversionXL

JUNE 8, 2017

You can check the Web Marketing and Measurement Model by Avinash Kaushik (who is an analytics legend): Image Source. You are certainly already familiar with Google Analytics, but if you need to brush up your skills, there is a course by CXL Institute that can take you to the next level (or if you’re a total beginner try this one ).

Programming 97

Programming Revenue Analytics Software Review 97

deal architect

JUNE 11, 2018

Many companies make acquisitions to diversify into new markets. Others do it to acquire revenues and customer bases. Workday has been consistent in the last few years to acquire analytical capabilities and talent especially in its back office focus areas.

Acquisition 150

Acquisition Analytics Revenue Customer 150

ConversionXL

FEBRUARY 3, 2022

Everything they do is scrutinized by its potential impact on scalable growth… An effective growth hacker also needs to be disciplined to follow a growth hacking process of prioritizing ideas (their own and others in the company), testing the ideas, and being analytical enough to know which tested growth drivers to keep and which ones to cut.

Retention 113

Retention Marketing Acquisition Channel 113

Both Sides of the Table

AUGUST 11, 2021

Photo by Vanna Phon on Unsplash Customer acquisition is the lifeblood of many startups from e-commerce to gaming to marketplace companies, among others. But if you ask anyone in the ecosystem of customer acquisition?—?founders, and you’ll hear the same thing: customer acquisition (CAC) is getting harder and more expensive.

Founder 424

Founder Product Cofounder Acquisition 424

ConversionXL

OCTOBER 7, 2022

Customer acquisition cost (CAC) is an important metric for any ecommerce business. Put simply, you need a healthy customer acquisition cost for your business to succeed. It’s up to every ecommerce business to find the middle ground between investing too little in customer acquisition and spending beyond your means.

Acquisition 22

Acquisition eCommerce Cost Customer 22

ConversionXL

JUNE 27, 2016

Web analytics analysis is a big part of that. Why Web Analytics Analysis Is Important. Web analytics analysis is a key part of the ResearchXL model. Now, there are four main reasons you want to include web analytics analysis in your conversion research process… Ensure your data is reliable and accurate.

Analytics 72

Analytics Web Technical Review Conversion 72

Occam's Razor

JANUARY 2, 2013

In the coming year, based on current announcements , Google Analytics is set to go through an almost unprecedented amount of evolution. My favorite is Visitor Analytics, and visitor level segmentation that will be pervasive throughout the product. My postulation is that by this time next year the tool will be almost unrecognizable. [My

Analytics 159

Analytics Search Campaign eCommerce 159

Board Effect

NOVEMBER 28, 2023

Getting the right data to improve revenues, measure impact and reach peak efficiency can seem too difficult, too expensive, or both. By tapping into data analytics, Delta Community Credit Union (DCCU) in Georgia has built a comprehensive view of members’ preferences and needs.

Technical Review 97

Technical Review Technology Software Review Georgia 97

ConversionXL

MARCH 3, 2016

The same is true of your data in Google Analytics. Many Google Analytics custom reports are configured incorrectly. More often, Google Analytics configurations are broken, rendering custom reports even less effective. Before you begin experimenting with custom reports, conduct a Google Analytics Health Check. Tweet It!].

Analytics 48

Analytics Customer PPC Metrics 48

Occam's Razor

SEPTEMBER 20, 2010

You see if you don't implement your links properly the person shows up to your site without any tracking parameters and thus fail to help your web analytics tool to put that visitor in the right source bucket. Here is a simple example: You are the Acquisition manager for a company called Omniture. Not a great situation right?

Analytics 122

Analytics Software Review Campaign Flash 122

ConversionXL

JUNE 16, 2022

Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. Google Analytics and CRM) used to track them. Any marketing automation , social media, analytics, and performance tools you use. How market share and revenue have grown. Marketing strategy.

Campaign 149

Campaign CTO Marketing Social Media 149

Steve Blank

NOVEMBER 12, 2019

Some of the speed differences are because commercial companies and academics face Darwinian competitive pressures for revenue or recognition. These force rapid technical advances in fields such as machine learning, artificial intelligence, robotics, big data, and analytics. The very definition of a contractor implies a contract.

Government 308

Government Artificial Inteligence Silicon Valley North Korea 308

ConversionXL

FEBRUARY 12, 2019

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. In Google Analytics, the Cohort Analysis Report is time-based, though you can apply a segment to a cohort.

Retention 126

Retention Analytics Campaign eCommerce 126

Occam's Razor

JANUARY 12, 2015

The world of digital analytics seems to be insanely complicated. I led a discussion the other day with a collection of people who were brand new to the space and some who were jaded long-term residents of Camp Web Analytics. Digital Analytics Ecosystem: The Inputs. Digital Analytics Ecosystem: The Outputs. Let's go!

Analytics 60

Analytics Metrics Web Leadership 60

Both Sides of the Table

APRIL 4, 2011

Customer Acquisition. Those two things together would lower your acquisition costs nearly in half to $6.11. Ironically, there are times where it may actually pay to INCREASE your customer acquisition costs. Measuring customer acquisition is clearly not enough because not all customers stick around. Revenue Metrics.

Metrics 346

Metrics Startup Acquisition SEM 346

deal architect

JANUARY 10, 2014

Cloud revenues are just 4% of total 2013 revenues. Three of its senior cloud executives from SuccessFactors and Ariba acquisitions have moved on in the last year. Its own internally developed BYD shows little traction after years of investment. Enterprise Software (IBM, Microsoft, Oracle, SAP)'

Analytics 223

Analytics Cloud Acquisition Revenue 223

Startup Professionals Musings

SEPTEMBER 13, 2023

Build a deep understanding of customer needs and ecosystem megatrends through interviews, focus groups, data analytics, and your own transformation team research. Continuous innovation is a mindset that you cannot outsource, or bring in through acquisition or consultants. Synthesize empathy with customers with new trends.

Agile 294

Agile Acquisition Analytics Restful 294

ConversionXL

JULY 8, 2021

Not all conversions are directly tied to revenue. Acquisition conversion rate: Which channels produce the best conversion rate, and why? For example, there’s often a discrepancy between the number of clicks generated from Facebook Ads and number of page visits from that source from Google Analytics.

Conversion 156

Conversion CPA Metrics Analytics 156

YoungUpstarts

JANUARY 24, 2020

Capturing important customer information in one localized place can help you deliver an excellent customer experience and boost sales revenue. Some even offer predictive analytics technology that can help determine potential next steps and drive transactions.

CTO 162

CTO Chad Marketing Artificial Inteligence 162

Software By Rob

JANUARY 25, 2012

And the funds came from revenue generated by my portfolio of web applications and websites that I’ve built over the past several years. This acquisition is a long story, but if you have a few minutes let me tell you the best parts. But within 24 hours we were off and running, discussing a potential acquisition.

Acquisition 63

Acquisition Software Review Fresno Algorithm 63

ConversionXL

JULY 3, 2020

From where they’re standing, they’ve already spent a ton of money buying analytics and dashboarding tools, each of which promised to be the holy grail. Say your objective is to increase sales revenue from your existing customer base, and your key result is to generate an additional $500k from these customers by the end of Q2.

Technical Review 107

Technical Review Software Review API Analytics 107

ReadWriteStart

OCTOBER 2, 2023

Use data analytics: Data analytics can provide valuable insights into how users interact with your product. After all, you’ve put a lot of time, effort, and money into building your product, and you want to ensure that it’s meeting the needs of your users and generating revenue for your company.

Design 105

Design Product Churn Rate Architecture 105

Up and Running

OCTOBER 7, 2019

Use current analytics to identify which business processes should be measured and who the stakeholders are. Revenue growth rate: measures the month-over-month percentage increase in revenue and is the most common and important metric for startups. The KPIs you need to track depends on your industry.

Founder 71

Founder Retention Metrics Technical Review 71

Software By Rob

FEBRUARY 28, 2012

This is final installment of a 3-part series covering my acquisition of HitTail. Could you talk a bit about the diligence you did during the acquisition? Due diligence is the most important part of the process because it dictates whether you should move forward with the acquisition, and at what price. Photo by psiaki.

Acquisition 53

Acquisition Software Review Technical Review NDA 53

Up and Running

JULY 15, 2015

50% of B2B companies find it difficult to attribute marketing activity directly to revenue results. Here are is the type of data that you should be tracking: General Google Analytics statistics—like unique visitors, time on the site, bounce rate, and source. Acquisition Cost of a New Customer. Do you feel the same way?

Marketing 60

Marketing Social Media Campaign Acquisition 60

Startup Professionals Musings

JUNE 10, 2016

For growing revenue and market share, it’s a key element of your overall strategy, and one that can make or break you. Always use analytics and listen directly to customer feedback. These expansions can be lucrative, but may require more complex strategic partner arrangements or even acquisitions.

Channel 120

Channel Distribution Partner Acquisition 120

The Startup Magazine

JUNE 1, 2023

At its essence, it’s all about creating opportunities and cultivating relationships that will help you increase revenue streams, reach new customers, or expand into different markets for your Topanga, California business. But what exactly is business development?

Developer 122

Developer Reputation Merger Audience 122

Startup Lessons Learned

OCTOBER 23, 2013

Analytics spark more questions and discussion than almost any other aspect of the Lean Startup method. If you’re coming to them from outside the tech sector, the language around analytics can be particularly confusing. For those new to analytics, Alistair and Ben have a free Udemy course well worth checking out.

Analytics 167

Analytics Lean Widget Metrics 167

Up and Running

MAY 14, 2018

They think that their product is not yet ready, that it’s necessary to get traction and focus on expanding their customer base rather than on growing revenue. Building a product should imply increasing revenue. Narrow down your customer acquisition efforts. SaaS startups are often hesitant about charging customers.

Startup 107

Startup Software Review Widget Audience 107

Hearpreneur

JANUARY 30, 2022

Thanks to Adam Wood, Revenue Geeks ! #7- In 2022, every business that adapted and survived the pandemic will realize the importance of increasing revenue through online sales. With rising costs due to inflation, more businesses are laser-focused on revenue than ever before. 7- Start outsourcing. Photo Credit: Jim Pendergast.

Entrepreneur 119

Entrepreneur Green Technical Review Social Media 119

Up and Running

JUNE 12, 2019

If you get to know the basics of user experience (also called customer journey ), website design, calls to action, and target audiences , you’ll improve your conversion rates and lower your cost per acquisition. As soon as your website is up and running, set up Google Analytics. Search Engine Optimization (SEO).

Marketing 109

Marketing Social Media SEO Entrepreneur 109

Up and Running

NOVEMBER 29, 2017

I had been ignorantly focusing on the 20 percent of the business that wasn’t directly related to revenue. Know every business metric for your company—start with Google Analytics. What helped me to succeed in my freelance business was my strategic approach to customer acquisition. To succeed, a business must have funnels.

Acquisition 93

Acquisition Startup Engineer Metrics 93

Hearpreneur

JANUARY 19, 2022

Especially during challenging times, retention is significantly more crucial than acquisition. Although our in-person services were put on hold, our eCommerce products, including virtual services tripled in revenue. Due to that, we decided to widen our client base to increase our revenue. Thanks to Gavin Johnson, Evking ! #3-

Entrepreneur 113

Entrepreneur Metrics Technical Review North America 113

Up and Running

APRIL 17, 2018

B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 When you set up your online storefront, don’t forget to set up a Google Analytics account, too. Google Analytics works by attaching a unique tracking code to each page of your website.

SEO 80

SEO eCommerce Analytics Software Review 80