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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. The key is ongoing measurement and testing to understand which acquisition strategies work for your ecommerce business. In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. Image source ).

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The Impact Matrix | A Digital Analytics Strategic Framework

Occam's Razor

The universe of digital analytics is massive and can seem as complex as the cosmic universe. Even simple questions like “ How effective is our analytics strategy? Soon, your digital analytics strategic framework that you hoped would provide a true north to the analytics strategy question looks like this ….

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Google Analytics Tips: 10 Data Analysis Strategies That Pay Off Big!

Occam's Razor

In the coming year, based on current announcements , Google Analytics is set to go through an almost unprecedented amount of evolution. My favorite is Visitor Analytics, and visitor level segmentation that will be pervasive throughout the product. My postulation is that by this time next year the tool will be almost unrecognizable. [My

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12 Google Analytics Custom Reports to Help You Grow Faster

ConversionXL

The same is true of your data in Google Analytics. Many Google Analytics custom reports are configured incorrectly. More often, Google Analytics configurations are broken, rendering custom reports even less effective. Before you begin experimenting with custom reports, conduct a Google Analytics Health Check. Tweet It!].

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How to Grow Your App Startup Organically with App Store Optimization (ASO)

ConversionXL

Done right, ASO can reduce user acquisition costs, increase app downloads, and improve your app’s value. Lowering your customer acquisition costs (CAC). Go beyond the basic standard indicators (demographics, jobs, salaries, location, etc.). Then, target them with user acquisition campaigns. Is feeling safe a priority?

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How to Run Your Company Based on Metrics: What, Why, How, Who, and When

David Teten

Customer Acquisition Cost (CAC). Lean Analytics recommends this set of metrics for some of the major categories of startups: Create a management dashboard. I suggest looking at dashboard tools such as Anaplan , ChartMogul , Domo , Fathom , Geckoboard , GoodData , RJ Metrics , Microsoft Power BI , Mode Analytics , or Tableau.

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Launching a Portfolio Acceleration Platform at a Venture Capital or Private Equity Fund

David Teten

Relationships with Venture Partners, Entrepreneurs in Residence , and other non-salaried personnel who can help your companies. For technology vendors and models, see Venture capitalists eating our own dog food: Using technology and analytics to make better investments. . AskAnything.VC aggregates resources from all the VCs.