Occam's Razor

JANUARY 2, 2013

In the coming year, based on current announcements , Google Analytics is set to go through an almost unprecedented amount of evolution. My favorite is Visitor Analytics, and visitor level segmentation that will be pervasive throughout the product. My postulation is that by this time next year the tool will be almost unrecognizable. [My

Analytics 159

Analytics Search Campaign eCommerce 159

ConversionXL

JUNE 27, 2016

Web analytics analysis is a big part of that. Why Web Analytics Analysis Is Important. Web analytics analysis is a key part of the ResearchXL model. Now, there are four main reasons you want to include web analytics analysis in your conversion research process… Ensure your data is reliable and accurate.

Analytics 72

Analytics Web Technical Review Conversion 72

The Startup Magazine

JUNE 29, 2023

By leveraging advanced algorithms and data analytics, this software enables businesses to identify and target leads with precision, ensuring maximum ROI and growth opportunities. Instead of manually searching for potential leads, the software gathers and analyzes data, providing businesses with a ready-to-use list of qualified leads.

Lead Generation 112

Lead Generation Software Review Software Technical Review 112

Duct Tape Marketing

AUGUST 28, 2018

Facebook and Google Ads – The Keys to Small Business Paid Search written by John Jantsch read more at Duct Tape Marketing. Google Ads (formerly AdWords) allows you to target your ads by location and search words. Google’s paid search takes a different approach that’s more about immediacy.

Search 69

Search Small Business San Diego Advertising 69

ConversionXL

DECEMBER 2, 2020

Should” content also tends to focus on the “what” and “why” components, which pad word counts (and appease search engines) but achieve little else. Even a below-average generalist can pillage Page 1 of search results to piece together an academic overview. Say you’re writing about how to marry Google Analytics and CRM data.

Analytics 161

Analytics Acquisition Channel B2C 161

The Startup Magazine

FEBRUARY 11, 2022

With over three decades of experience in private equity investments, acquisitions and mergers, Mark Hauser has developed a keen ability to recognize trends and do his due diligence. In tandem with these efforts toward organic growth, they will also explore opportunities for inorganic growth through acquisitions. Manufacturing.

Private Equity 129

Private Equity Equity Technical Review Software Review 129

ConversionXL

OCTOBER 7, 2022

Customer acquisition cost (CAC) is an important metric for any ecommerce business. Put simply, you need a healthy customer acquisition cost for your business to succeed. It’s up to every ecommerce business to find the middle ground between investing too little in customer acquisition and spending beyond your means.

Acquisition 22

Acquisition eCommerce Cost Customer 22

Occam's Razor

SEPTEMBER 20, 2010

You see if you don't implement your links properly the person shows up to your site without any tracking parameters and thus fail to help your web analytics tool to put that visitor in the right source bucket. Here is a simple example: You are the Acquisition manager for a company called Omniture. Not a great situation right?

Analytics 122

Analytics Software Review Campaign Flash 122

ConversionXL

MARCH 3, 2016

The same is true of your data in Google Analytics. Many Google Analytics custom reports are configured incorrectly. More often, Google Analytics configurations are broken, rendering custom reports even less effective. Before you begin experimenting with custom reports, conduct a Google Analytics Health Check. Tweet It!].

Analytics 48

Analytics Customer PPC Metrics 48

Up and Running

SEPTEMBER 13, 2021

In this article, we will discuss how you can make better business decisions by leveraging Google Analytics. What is Google Analytics? Google Analytics is a platform within Google Marketing that analyzes user activity across and within websites. Why Google Analytics is critical for business. Acquisition.

Analytics 93

Analytics SEO Channel Search 93

Women Entrepreneurs Can

SEPTEMBER 1, 2020

There are still numerous investors searching for an opportunity to earn a return, it’s all highly influenced in your search for how to pitch your business idea. Web developers have extra knowledge and experience in dealing with SEO(Search Engine Optimization) and converting landing pages. The Role of Social Media Platforms.

Social Media 97

Social Media Marketing Analytics Web Development 97

ConversionXL

FEBRUARY 3, 2022

Everything they do is scrutinized by its potential impact on scalable growth… An effective growth hacker also needs to be disciplined to follow a growth hacking process of prioritizing ideas (their own and others in the company), testing the ideas, and being analytical enough to know which tested growth drivers to keep and which ones to cut.

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

JULY 8, 2021

On the contrary, you’re likely to afford a modest average conversion rate from search traffic. From here, the levers you can pull to increase bottom line are: Increase search traffic Increase conversion rate from organic traffic. Increasing search traffic comes down to creating new landing pages and content.

Conversion 156

Conversion CPA Metrics Analytics 156

Occam's Razor

JANUARY 12, 2015

The world of digital analytics seems to be insanely complicated. I led a discussion the other day with a collection of people who were brand new to the space and some who were jaded long-term residents of Camp Web Analytics. Digital Analytics Ecosystem: The Inputs. Digital Analytics Ecosystem: The Outputs. Let's go!

Analytics 60

Analytics Metrics Web Leadership 60

Board Effect

SEPTEMBER 10, 2023

But Aquaya , an international data-driven nonprofit, is taking a new approach , using data collection, advanced analytics and research to drive their decision-making. Benefits of smart data use We live in a golden age of data availability and analytics. coli levels. Data can paint a picture of any size or scope of audience.

Software Review 52

Software Review Technical Review Kentucky Minnesota 52

Duct Tape Marketing

AUGUST 29, 2014

The Top Google Analytics Reports for Assessing Mobile Activity written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Take a read below to learn how Google Analytics can best help you do just that. Universal Analytics – User ID. Mobile Overview Report. Channels Report.

Analytics 65

Analytics Mobile Channel Conversion 65

ConversionXL

FEBRUARY 12, 2019

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. In Google Analytics, the Cohort Analysis Report is time-based, though you can apply a segment to a cohort.

Retention 126

Retention Analytics Campaign eCommerce 126

Occam's Razor

JUNE 4, 2012

Custom reports on the other hand are, well, hand crafted by you for a specific purpose with a set of guiding principles (" Acquisition, Behavior, Outcomes! ") In this post I want to share with you three insightful custom reports for effective paid search (PPC) analysis. One of the hallmarks of our course (my course!)

Analytics 127

Analytics Campaign Search Customer 127

Occam's Razor

JANUARY 6, 2010

As we spring to action full of passion I wanted to share with you all a short list of things that will expand your little world of online marketing & web analytics. Change is hard, even if we know that we should be executing a multiplicity strategy to win in the web analytics 2.0 That's sucking. That's sucking.)

Analytics 99

Analytics Web Campaign PPC 99

Software By Rob

JANUARY 25, 2012

This acquisition is a long story, but if you have a few minutes let me tell you the best parts. If you’re interested you can read about one of my acquisitions from a few years back in a post titled The Inside Story of a Small Software Acquisition. Aaaah yes…the search. My Background.

Acquisition 63

Acquisition Software Review Fresno Algorithm 63

YoungUpstarts

SEPTEMBER 18, 2012

Analytics, Reporting and Research. Google Analytics – General reporting on web site usage, traffic, origin, etc. Twitter – Share new blogposts and exciting news quickly, search who else is talking about us and respond to interested users. Unbounce – A/B testing of landing pages. Mobile Application Management.

Technology 251

Technology EC2 Mobile Startup 251

ConversionXL

SEPTEMBER 3, 2021

Done right, ASO can reduce user acquisition costs, increase app downloads, and improve your app’s value. But ASO, like search engine optimization, fails when worshipped like a false god. ASO helps you avoid sameness by: Becoming more discoverable for relevant keywords that users search for.

Metadata 121

Metadata Technical Review Retention Metrics 121

Up and Running

JUNE 12, 2019

If you get to know the basics of user experience (also called customer journey ), website design, calls to action, and target audiences , you’ll improve your conversion rates and lower your cost per acquisition. As soon as your website is up and running, set up Google Analytics. Search Engine Optimization (SEO).

Marketing 109

Marketing Social Media SEO Entrepreneur 109

ConversionXL

NOVEMBER 10, 2021

Before you begin using tactics to hit your goals, tap into your analytics and search data. Which terms are people using to search for your products? Except it does it without relying on organic search engine optimization to make an impact. Where do visitors spend the most time? Which actions do visitors take?

Advertising 131

Advertising Cost Customer PR 131

ConversionXL

JUNE 16, 2022

Google Analytics and CRM) used to track them. Any marketing automation , social media, analytics, and performance tools you use. A copywriter looking to see how to write email subject lines for holiday campaigns will likely look at headings, searching for the most relevant information to their task. Usage policies.

Campaign 149

Campaign CTO Marketing Social Media 149

Up and Running

APRIL 17, 2018

In 2016, mobile search officially overcame desktop search with nearly 60 percent of all searches coming from mobile devices. Plus, Google is now penalizing websites that aren’t optimized for mobile, which means your website may not pop up in search results, making it hard to attract more website traffic.

SEO 80

SEO eCommerce Analytics Software Review 80

ConversionXL

JUNE 16, 2020

You still need to: Create quality content on relevant topics that users search for; Make sure search engines can access it; Establish your site as an authority. On these days, I would open up Google Analytics , look for pages with declining year-over-year traffic, and spend 30 minutes sprucing up each page.

SEO 121

SEO Technical Review Software Review XML 121

The Startup Magazine

OCTOBER 22, 2017

Artificial intelligence is helping level the playing field for companies seeking to compete for search engine results. AI machine learning allows search engines to determine users’ intent when submitting queries, even when queries involve different keywords, using the context of prior searches to deliver more relevant results.

Artificial Inteligence 77

Artificial Inteligence Startup Database Engineer 77

ConversionXL

MARCH 25, 2020

If the philosophical argument doesn’t motivate you, search engines will. At the moment they need an answer, they search Google and find you. If I need to find an article on creating a custom dimension in Google Analytics, I don’t care if you published it five years ago. It doesn’t age the same way. Organic potential.

Analytics 68

Analytics Metrics Technical Review Search 68

Both Sides of the Table

APRIL 4, 2011

Customer Acquisition. You can find out how to more cost effectively buy search terms (i.e. Those two things together would lower your acquisition costs nearly in half to $6.11. Ironically, there are times where it may actually pay to INCREASE your customer acquisition costs. lowering $1.50 per customer! Retention / Churn.

Metrics 346

Metrics Startup Acquisition SEM 346

Occam's Razor

SEPTEMBER 9, 2013

To assist your quest for faster, smarter insights, I've defined the Segmentation Selector Framework (Acquisition, Behavior, Outcomes), shared downloadable versions of my favorite segments, Non-Flirts, Social, Long Tail , and recommended the mating of custom reports with advanced segments (downloads provided there too!).

Analytics 145

Analytics Green Metrics Web 145

ConversionXL

NOVEMBER 17, 2022

With digital analytics , you have access to all the data you need to make smart decisions without solely relying on feelings. In this guide, you’ll learn how digital analytics can benefit your business and how to use it to communicate with stakeholders. Table of contents What is digital analytics and what can you gain from it?

Analytics 106

Analytics Metrics Channel Campaign 106

Up and Running

JULY 15, 2015

Here are is the type of data that you should be tracking: General Google Analytics statistics—like unique visitors, time on the site, bounce rate, and source. Phone tracking without software—keeping track of queries, and asking not only if they came from your website, but what did they search, did they use Google or Bing?

Marketing 60

Marketing Social Media Campaign Acquisition 60

ConversionXL

OCTOBER 9, 2014

Knowing where to segment your Google Analytics data can be daunting. I’ve been learning more about gaining real insights from analytics myself, and my head’s been reeling from staring down the infinite possibilities. Are there patterns in the search terms they use to get to your site? Where do you start?

Analytics 119

Analytics eCommerce Search Acquisition 119

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

JUNE 2, 2022

I headed to Google to search for “best transcription software” and read some blog posts that reviewed the best options. According to Demand Gen Report, 56% of B2B buyers say that a web search is their first resource, and 79% say the winning vendor’s content significantly impacts their buying decision. most commonly popped up.

Lead Generation 94

Lead Generation Marketing Sales Cycle Campaign 94

Startup Lessons Learned

OCTOBER 23, 2013

Analytics spark more questions and discussion than almost any other aspect of the Lean Startup method. If you’re coming to them from outside the tech sector, the language around analytics can be particularly confusing. For those new to analytics, Alistair and Ben have a free Udemy course well worth checking out.

Analytics 167

Analytics Lean Widget Metrics 167