article thumbnail

Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Everything they do is scrutinized by its potential impact on scalable growth… An effective growth hacker also needs to be disciplined to follow a growth hacking process of prioritizing ideas (their own and others in the company), testing the ideas, and being analytical enough to know which tested growth drivers to keep and which ones to cut.

Retention 113
article thumbnail

The Inside Story of a Small Startup Acquisition (Part 1)

Software By Rob

This acquisition is a long story, but if you have a few minutes let me tell you the best parts. If you’re interested you can read about one of my acquisitions from a few years back in a post titled The Inside Story of a Small Software Acquisition. My Background. The site was once great; marketed by a high-end NYC PR firm.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A Marketer’s Guide to Kaggle for Analytics and Data Science

ConversionXL

It evolved into a Swiss Army knife for data science and analytics—one that can help data professionals, including data-driven marketers, elevate their analytics game. After the acquisition, it started branching out into more areas of data science and analytics. What is Kaggle? Kaggle launched in 2010. Image source ).

article thumbnail

What Does the Future Hold for Conversion Optimization?

ConversionXL

Optimizers who want to lead this type of transformation in the business must be able to do a lot more in-depth research, it won’t be enough to just be analytical or creative. Similarly, growth marketers, digital analysts, email marketing specialists, and customer acquisition specialists all do some form of conversion optimization.

article thumbnail

Stories of Opportunity from the First Round Capital Key Hire Wire – COO, VP of Business Development, Online Marketing Director

This is going to be BIG.

On top of that throw in a bunch of web servers and SQL databases, cross-platform 3D graphics code and a highly scalable physics engine and you get the idea. A position where that will call on strategic and tactical execution, this person will design and execute a broad range of campaigns to facilitate customer acquisition.

article thumbnail

Combining All Your Funnel Data into One Sheet

ConversionXL

Some bits and pieces could be found in Google Analytics, while other data was stored in BigQuery and ProfitWell. Instead of measuring Awareness, Appeal, and Ask separately, we combined all marketing acquisition efforts under the Awareness stage, leaving Act to account for conversions in the form of sign-ups. The Sign-up stage.

article thumbnail

Looking for your summer internship? Look no further.

Austin Startup

Thrillbox Thrillbox is an immersive media analytics platform that provides distribution tools for content generators, advertising agencies, vendors, and networks. familiarity with use of social media on a corporate level, as well as experience with SEO best practices, designing landing pages, and website analytics tools (Google Analytics).