Up and Running

OCTOBER 7, 2019

Use current analytics to identify which business processes should be measured and who the stakeholders are. Cost per conversion or acquisition: represents the total cost paid for an advertisement in relation to its effectiveness in generating a conversion. . The KPIs you need to track depends on your industry.

Founder 71

Founder Retention Metrics Technical Review 71

ConversionXL

NOVEMBER 10, 2021

Before you begin using tactics to hit your goals, tap into your analytics and search data. Here’s Proquo’s lead generation landing page: By doing this, they’re able to progress prospects through the funnel more quickly, reducing cost per acquisition. This means relying on creativity and quality. Where do visitors spend the most time?

Advertising 131

Advertising Cost Customer PR 131

Both Sides of the Table

JUNE 20, 2014

I was trying to be more analytical than critical. I have been saying privately for years now that I believe online video will evolve into fragmented distribution (my next online video post) and vertical production. Many people (including inside of YouTube) mistook this to mean that I was negative on YouTube itself. I wasn’t.

South America 291

South America Colombia Mexico Vertical 291

Steve Blank

OCTOBER 31, 2014

Creating a vertically oriented regional ecosystem is a pretty amazing accomplishment for any country or industry. channel partners and Chinese manufacturers and customer acquisition and activation programs outside their home country. And their branding and demand creation activities were going to occur primarily outside of Australia.

Global 335

Global Australia Silicon Valley China 335

Occam's Razor

OCTOBER 14, 2014

If you've read my first book Web Analytics: An Hour A Day, you know that I've advocated this strategy since 2008! Any big changes in your marketing/customer acquisition strategy over the last time period (more money doing Search, less money in Email, elimination Facebook as it does not work, etc., See Page 269. :).

Analytics 133

Analytics Vertical Metrics Web 133

YoungUpstarts

AUGUST 14, 2019

Take 3DR , who make drone aerial analytics software for the construction site. Plangrid and Building Connected have made headway penetrating the market, and their recent acquisitions by Autodesk means they will be taken more mainstream with such a strong backer.

Global 189

Global Vertical Agile Engineer 189

ConversionXL

AUGUST 19, 2016

Marketers should also be looking at acquisition (visits, unique visitors, pageviews), behavior (pages per visit, time on site, bounce rate), and revenue (if you’re eCommerce). For example, according to Mona Elesseily , “conversions in the health vertical have the best ROI during work hours and into the evening on tablet devices.”.

Mobile 48

Mobile Technical Review Software Review Metrics 48

mashable.com

JULY 18, 2012

The search giant’s VP of Corporate Development, along with CEO Larry Page, signs off on the dozens of acquisitions and acqui-hires made every year, large and small. There’s YouTube , of course — well established in its own right, it rewrote the book on how an acquisition can be run delicately, as a company within a company.

San Francisco 104

San Francisco Acquisition Social Media Mobile 104

SVPG

APRIL 28, 2012

To hone a compelling strategy and messaging requires deep customer understanding, an analytical mind, broad understanding of the industry and business, and—most important—a really good understanding of the “why” of a product. Vertical/affiliate/evangelist programs.

Product 108

Product Technical Review Marketing Affiliate 108

Seeing Both Sides

AUGUST 16, 2012

In founding TripAdvisor, Kaufer wanted to take his hard core engineering skills and apply them to vertical search in travel. Fortunately, on the side, the company had built up TripAdvisor.com as a demo site to show the prospective clients what a vertical search engine could do. Big Data meets travel…in 2000. TripAdvisor’s Future.

Part-Time VPE 54

Part-Time VPE Software Review Costa Rica Technical Review 54

ConversionXL

FEBRUARY 3, 2022

They are so named for their acronym coined by Dave McClure, AAARRR : Acquisition (generating leads and gaining new users); Activation ( getting customers to use the product more often); Revenue (crosses over into pricing strategy); Retention (reducing churn and influencing repurchasing); Referral (influencing customers to refer others).

Framework 102

Framework Marketing Acquisition Retention 102

Both Sides of the Table

JUNE 18, 2010

Network of vertical focused sites: BeachMint, BeachMint, WineMint, etc.; first vertical to launch by 2010 Holiday Season. Software provides intelligent, real-time data analytics across a wide variety of disparate, unstructured enterprise content types. Offers cloud-based web analytics software provider.

Venture Capital 225

Venture Capital Non-Compete Vertical Europe 225

steveblank.com

JULY 8, 2011

Home Books for Startups Guide Secret History-Bibliography Steve Blank Startup Tools Steve Blank Entries RSS | Comments RSS Email Subscription Get Steve Blank via your RSS Feed RSS - Posts RSS - Comments Categories Air Force (12) Ardent (10) Audubon (1) Big Companies versus Startups: Durant versus Sloan (39) Business Model versus Business Plan (..)

Software Review 110

Software Review Startup Silicon Valley Analytics 110

ConversionXL

JULY 8, 2020

This is a subheading for your ad, separated from the first title by a vertical bar. For destination URLs, you have four options, similar to what you see in Google Analytics Goals: Equals to. People usually notice your title first to decide if your ad is relevant. It’s a good idea to include keywords in your title. Title part 2.

PPC 100

PPC Matching Software Review Campaign 100

Austin Startup

DECEMBER 3, 2019

Crave Retail (Austin, TX) Matthew Cyr, CEO Crave is a SaaS platform purpose-built to enhance the fitting rooms of premium enterprise retailers with modern digital experiences and analytics to optimize conversion opportunities. Techstars funds all types of startups, working across all verticals, applying all types of business models.

Austin 62

Austin Curation Startup Dallas 62

ConversionXL

SEPTEMBER 25, 2019

Depending on your specialty (the vertical bar of your T), you may gravitate toward one language or the other. Google Analytics’ Cohort Analysis report is limited to one cohort type (Date of Acquisition). Predictive analytics. JavaScript for SEO, PPC, CRO, and analytics. T,” as in your T-shape. Cohort Analysis.

Marketing 117

Marketing PPC Framework Artificial Inteligence 117

Steve Blank

MARCH 25, 2009

I need to look at working in Market Types, however, since the cost of market share acquisition differs drastically, even if the cost of customer acquisition were the same. I am starting to execute an eerily similar approach in the Big Data analytics market.

Silicon Valley 141

Silicon Valley Marketing RSS California 141

Both Sides of the Table

JANUARY 17, 2011

Creativity in our business lives – The average tech startup these days spends time talking with colleagues & investors about a multitude of things: customer acquisition, viral adoption, raising capital, hiring / firing employees, product features, technology trends, marketing / branding, and on and on. So I thought I would.

Technical Review 356

Technical Review Framework Audience Media 356

ConversionXL

JANUARY 14, 2020

Looking at internal search keywords in tools like Google Analytics, Algolia , or Looker has many benefits. To find internal search data in Google Analytics, go to: Behavior; Site Search; Search Terms; Look at the “Search Term” column. Internal search. SEO is a pull channel, and search volume is indicative of demand.

SEO 159

SEO Framework SCRUM Search 159

ConversionXL

OCTOBER 25, 2018

The same goes for analytics: Understand a current tool before adding another.). Attaining that level of attribution—the key to improving outcome measurement—breaks down in a couple of spots: Web analytics. The amount of data you pass from your web analytics tool(s) to your CRM is a major fault line. Expand methodically.

Demand 132

Demand Vertical Campaign Channel 132

ReadWriteStart

DECEMBER 16, 2010

The trends include Cloud computing, outsourcing, social Web, vertical and local Web, smartphones and tablets, online advertising, online video, online gaming, e-books, and bootstrapped entrepreneurship. As for the entrepreneur pitches, first up today was Bhupendra Kanal with InRev , a social CRM analytics company.

Senegal 117

Senegal Nevada Bootstrapping Silicon Valley 117

VC Cafe

JULY 11, 2011

Active Insight provides a SaaS product for customer acquisition optimization, providing adaptive content, targeted marketing, sales intelligence, predictive analytics and customer engagement campaigns based on real-time micro segmentation. Check out the 15 Israeli startups looking for funding after the jump.

Artificial Inteligence 92

Artificial Inteligence Turkey Boston 92

Occam's Razor

APRIL 25, 2011

That means I get to spend loads and loads of time across many industry verticals, see many many campaigns, translate many many foreign websites (thanks Google Chrome for auto-translate!) Have a balance in your spend between acquisition and website. Doing anything on the web without a Web Analytics Measurement Model.

Marketing 126

Marketing Flash Analytics Web 126

Rob Go

JULY 11, 2013

Here are a couple examples from our portfolio: Vertical Communities: One of the exciting attributes of GrabCAD in the early days was its rapidly growing, engaged community of mechanical engineers. As a vertical community, the business of GrabCAD was never going to look like that of a social network or social media company.

Distribution 66

Distribution Vertical Viral B2B 66

VC Cafe

MARCH 8, 2010

AWARD-WINNING MARKET LEADER DVTEL ACQUIRES ISRAELI ANALYTICS LEADER IOIMAGE FOR $80 MLN. ioimage provides high-performance video encoders and cameras with built-in, self sustaining video analytics. DVTel, Inc., AS ISRAELI MARKET CONTINUES RECOVERY, BUFFET SHOWCASES ISCAR’S RESILIENCE.

IP 68

IP Analytics Portfolio 68

Austin Startup

DECEMBER 3, 2017

Accelerator programs are becoming more and more vertical and pulling together corporate and institutional support that provides investment, purchasing power, and validation. You’ll be years ahead of plan if you surround yourself with such knowledgeable and energetic resources instead of going off to a beach to work on your idea.

Atlanta 48

Atlanta Albuquerque Incubator Austin 48

BeyondVC

JULY 23, 2007

While this acquisition in and of itself is not mind blowing, the fact that Nokia has made a number of acquisitions over the last 18 months encroaching on possible carrier revenue does make the story more compelling (see an earlier post- Nokia’s Coopetition with Carriers ).

Internet 60

Internet Acquisition Vertical Software 60

ConversionXL

AUGUST 21, 2014

Here are funnel analytics for the Bingo Card Creator new user experience: image source. When looking closely at the verticals above, they found that two forces were at play—instant gratification and customization. Make changes to your acquisition, onboarding, support, and more to drive that score up for each and every customer.

Retention 106

Retention Churn Rate Metrics Software Review 106

ConversionXL

NOVEMBER 28, 2022

By taking advantage of TikTok’s vertical split-screen, the ad cleverly demonstrates the before and after effects of the product to show its USP. Beyond these metrics, look at analytical measures to understand how users are interacting with your ad: Reach. Shoot videos vertically in 9:16 aspect ratio. million impressions and 1.3

Customer 102

Customer Viral Audience Campaign 102

Occam's Razor

FEBRUARY 26, 2008

You know exactly what is necessary in order for your company to achieve Web Analytics 2.0 " Or sometimes " My manager simply does not get it / Analytics / Web / Me / Anything." Or from your survey vendors such as the ACSI or the iPSI benchmarks for Customer Satisfaction for various companies / industry verticals.

Management 68

Management Analytics San Diego Web 68

ConversionXL

OCTOBER 19, 2021

A lot of demographics data can be pulled from your market research, customer personas , and website analytics, such as: Target audience age Location Job Interests. Interestingly, vertical videos have a higher engagement rate than landscape and square videos. Effective engagement starts by understanding who it is you’re talking to.

Marketing 134

Marketing Audience Social Media Algorithm 134

ConversionXL

JUNE 2, 2022

Snowflake decides which channels to use according to industry verticals and where their buyers are likely to be. This approach works for both new account acquisition and account expansion. Using predictive analytics, modeling tools, and SDR feedback, Invoca drafted a 600-person contact list for their pre-show outreach.

Marketing 105

Marketing Campaign Artificial Inteligence Sales Cycle 105

ConversionXL

SEPTEMBER 17, 2021

We created Lemonade as a purpose-built, technology-first, vertically integrated and legacy-free insurance carrier. Or Netflix , which provides social engagement by using algorithms and audience analytics to recommend shows and movies based on their viewing history. . Image source. Each example shares two things in common: 1.

Campaign 109

Campaign Social Media Audience Channel 109

ConversionXL

JANUARY 14, 2016

Each app in each vertical is a world of its own. Stage 2: Optimize Your User Acquisition Campaigns. Connecting meaningful in-app activity to its acquisition source is important. It’s clear that deep analytics is fruitful, but most app marketers we encounter are still measuring basic in-app events. Image Source.

Mobile 48

Mobile Conversion Retention Campaign 48

ConversionXL

NOVEMBER 16, 2017

Despite this, Clearhead found last year that only 17% of online retailers have a path to develop personalized experiences for customers, and similar stories can be found in other industry verticals. Many marketers are already personalizing their site without fully realizing it. Product-centric images showing the Chime app in the hero module.

Conversion 124

Conversion Audience Video Vertical 124

ConversionXL

DECEMBER 3, 2018

Articles, case studies, and eGuides, like this analytics whitepaper written by, you guessed it, a company offering call-center analytics software. Virtually any type of content is fair game with industry publications sharing: Webinars, like this webinar targeted directly at call-center managers looking to improve performance.

B2B 133

B2B Marketing SEO Search 133

Occam's Razor

FEBRUARY 9, 2015

Half-way through this post, you'll seriously wonder why you've spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. CIA also formed one of five foundational elements in my best-selling book Web Analytics 2.0. My first blog post on the topic of CIA was on 14th Aug 2006!

Metrics 60

Metrics Analytics Non-Compete Search 60