K9 Ventures

JULY 5, 2011

It was clear that social media was to be a major marketing channel. Companies and brands would be (and now are) funneling a lot of dollars into this channel. Few people are aware of this, but BackType had already built an interesting (and revenue generating) API business. That’s where BackType stepped in.

Social Media 90

Social Media API United States Metrics 90

Seeing Both Sides

JULY 11, 2013

B2C sales and customer acquisition efforts are a different matter (and one I''ll perhaps address in a future blog), but for B2B, those three models are the most common pattern. customer acquisition cost or CAC). I''ll discuss each one below. 1) Enterprise Sales. in quota for a rep (i.e., $1m

Sales 50

Sales Technical Review Software Review B2B 50

ConversionXL

JANUARY 29, 2020

We used Wikimedia’s REST API to pull pageview data for January 20–21 (the Monday and Tuesday before the Wednesday change) and January 27–28 (the Monday and Tuesday after the change). Organic search, and Google in particular, is many sites’ most powerful acquisition channel —present site included.

SEO 76

SEO API Mobile Web 76

Occam's Razor

JANUARY 6, 2010

One was extolling the wonderfulness of their multi channel campaign tracking. No amount of great multi channel tracking will save this company, they suck at the basics. Not your api driven integrated massively multi channel attribution analyzed campaign lifetime databases. That's sucking. There are so many ideas.

Analytics 99

Analytics Web Campaign PPC 99

ConversionXL

JANUARY 24, 2017

Similarly, growth marketers, digital analysts, email marketing specialists, and customer acquisition specialists all do some form of conversion optimization. As the market matures, these limitations become more apparent, and with it the increased demand for APIs and ‘headless’ optimization platforms. ” Deeper Data Skills.

Conversion 48

Conversion Technical Review Artificial Inteligence Analytics 48

Agile VC

AUGUST 22, 2011

It encompasses not just a technical infrastructure but also a user experience framework, usually some form of a selling channel, and a defined large-scale developer ecosystem. Salesforce is trying to create a platform both through internal efforts on Force.com and acquisitions (e.g. Apple’s iOS is a platform.

Silicon Valley 113

Silicon Valley Seed Stage Startup Syndicate 113

Austin Startup

APRIL 25, 2017

Snap has introduced a panoply of well-regarded features over the years: stories, face and location filters, memories, discovery channels, etc. The same can be said of Facebook and its acquisition of Oculus, along with its recent full-frontal assault against Snapchat AR filters and lenses. The first real implementation is the Hololens.

Valuation 48

Valuation Technical Review Forecast Social Network 48

ConversionXL

SEPTEMBER 25, 2019

Google Analytics’ Cohort Analysis report is limited to one cohort type (Date of Acquisition). Scrape any website without going through an API (and make the data accessible via a web page). This channel helped me a lot when I struggled with some of the concepts I mentioned above. Here’s a guide to creating an RFM model in Python.

Marketing 117

Marketing PPC Framework Artificial Inteligence 117

Austin Startup

APRIL 22, 2011

All this collection talk assumes you can even get an API feed from Twitter or Facebook. People who actually have Facebook API access talk about it in whispered tones, like the location of a vein of gold in the hills. Companies could do some amazing multi-channel social marketing with that kind of information.

API 72

API Database Social Media Acquisition 72

Version One Ventures

JULY 27, 2015

This increased value can be in the form of cost reduction (in user acquisition as an example), higher liquidity (in a marketplace), stronger community or deeper relationships (in social networks), etc. News outlets/channels, gaming, and communication products can be highly viral products without strong network effects.

Networking 60

Networking Community Viral Social Network 60

Duct Tape Marketing

MAY 9, 2017

But it seems to me like there’s almost a sort of strategic snippet you know, channel that I think we have to be playing today. That’s one of those things that I think you know there’s a little knowledge of location snippets and some of that stuff has just kind of gotten built in. What’s your take on that?

Search 31

Search Technical Review SEO Small Business 31

Occam's Razor

APRIL 13, 2015

You can simply click on either one of the two above and see the valuable-drilldown view… All the standard Acquisition, Behavior and Outcome metrics you are used to can be leveraged to identify valuable segments. One hidden gem in an ecommerce context is the Path Length report in the Multi-Channel Funnels folder.

Analytics 60

Analytics Web eCommerce Metrics 60

VC Cafe

SEPTEMBER 5, 2012

They should understand the different states of the user (Acquisition, Activation, Retention, Revenue) and focus on moving users from one state to the next. In a nutshell: Acquisition - Get people to hear about your product from press, blogs and social channels. First Steps in Growth Hacking for Startups.

API 167

API Viral Startup Retention 167

Occam's Razor

APRIL 25, 2011

Not spending 15% of your Marketing budget, every month, on experimenting with new techniques / channels / ideas. More than that, sites are full of pages with unclear calls to action, massive pukes of fields in the checkout process, slooooooooow loading as it waits for the Facebook + Buzz + God knows what API calls to come through.

Marketing 126

Marketing Flash Analytics Web 126

Occam's Razor

AUGUST 13, 2012

Yehoshua I've covered this topic in detail in this blog post: Multi-Channel Attribution: Definitions, Models and a Reality Check. I explain three different models (Online to Store, Across Multiple Devices, Across Digital Channels) and for each I've highlighted: 1. What's possible to measure. Even if it is hard.

Analytics 124

Analytics Channel Metrics Web 124

ConversionXL

APRIL 25, 2016

Which channel generates the most users? Now you need to actually collect data from your app via a software development kit (SDK), which connects to the Google Analytics APIs. Acquisition and Segmentation. Acquisition Reports. To start, let’s look at acquisition reports… Image Source. UX problems?

Analytics 48

Analytics Mobile Metrics Acquisition 48

Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. Yes, yes, yes, with GA you can dive into Multi-Channel Funnels reports to move beyond last-click.) They still tend to think of digital as a fulfillment channel. Earn more affection. Who is to blame? strategies). Justin Dux.

Analytics 131

Analytics Marketing Campaign Metrics 131

ConversionXL

FEBRUARY 26, 2020

results) to the correct traffic source to compare the performance of marketing activities across various channels. If we’re not tracking from which websites, which campaigns, or which channels they visit, how could we know how much of that conversion to attribute to each source? How are they arriving at our website? utm_medium.

Analytics 118

Analytics Campaign Email Channel 118

Both Sides of the Table

DECEMBER 5, 2010

After a few acquisitions they offered many of the services you think about as foundations to social networks today. It did not have the same success as Google’s acquisition and MySpace sold Photobucket 2 years later to a relatively unknown Seattle-based startup called Ontela for a reportedly $60 million. Twitter is much more.

Social Network 318

Social Network Networking Internet Technical Review 318

Occam's Razor

AUGUST 11, 2014

My reply was that attribution modeling might not be present in a physical manner, but that it should be there below the surface to ensure our executives have a smarter understanding of a channel's true contribution. Search Contribution: Acquisition, Behavior, Outcomes! Channel Contribution: Assists AND Last-Click Impact.

Metrics 147

Metrics Analytics Channel eCommerce 147

ConversionXL

SEPTEMBER 4, 2019

AMP for acquisition, PWAs for engagement. Launching marketing campaigns , informing about order progress, brand news—it’s a unique communication channel to help your brand become a part of your user’s every day (assuming you use that power wisely). That’s where Accelerated Mobile Pages (AMP) come in. Offline mode.

Web 103

Web Caching HTML Marketing 103

venturebeat.com

JULY 12, 2012

Acquisition. Additionally, Microsoft will provide its startups with four to eight months of advice, design and development help, discounted access to Microsoft’s Azure Data Marketplace APIs, and introductions to potential partners or customers. 4 days ago. From $1.5B Editor’s picks. Featured stories. Cloud services.

Detroit 69

Detroit Incubator Technical Review Venture Capital 69

www.foliomag.com

JULY 31, 2012

The breakdown: “Pinterest doesn’t have an open API yet, so data has been pretty limited. The breakdown: “Capturing conversation outside brand-owned channels is not a perfect science, but at the moment, Radian6 is leading the pack. Mergers and Acquisitions. Tool: Radian6 (Salesforce) URL: Radian6.com Content Licensing.

Social Media 40

Social Media Rhode Island Media South Dakota 40

A Smart Bear: Startups and Marketing for Geeks

MARCH 11, 2014

So just to close off the task part at least for the time being, yes, I would like to create an API integration, so if you use Asana, great, for your tasks. So if I make an open API, you can make a bridge for the tool that you use. Nobody can do an API. Edwin: There are tools like Zappier or If/Then or something like that.

Technical Cofounder 220

Technical Cofounder Cofounder Software Review Management 220

ConversionXL

AUGUST 5, 2020

You can now start creating reports and analyzing ad performance across your marketing channels. You can use Google Sheets to import cost data from sources that don’t have an API. Go to the Acquisition > Campaign > Cost Analysis report, where information on the cost of advertising campaigns is available.

Analytics 113

Analytics Metrics Campaign Advertising 113

ConversionXL

NOVEMBER 11, 2015

Adobe’s recent acquisition of Comscore’s Digital Analytix business adds another product integration to their future roadmap. Cons: Measurement of acquisition channels appears to be a mute point with Clicktale. By this I mean to say that getting completion rates of tasks by marketing channel is not a part of the tool.

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

Occam's Razor

JANUARY 30, 2012

Pro Tip: Always, always, always let the Acquisition, Behavior and Outcomes framework be your guide. My favorite report to use to answer this question about customer behavior is the Path Length report in the new Multi-Channel Funnels section in Google Analytics. Tools like WebTrends and Adobe have APIs as well. This is hard work.

Analytics 145

Analytics Metrics API Web 145

ConversionXL

OCTOBER 16, 2019

You could: Promote their content across your social media channels; Quote someone from their company in your next guest post; Feature them in your newsletter; Gift them some company swag; Link to something link-worthy from their site. You can also use their API—no developer required—to grab this data within Screaming Frog.).

Campaign 109

Campaign Email Partner Channel 109

ConversionXL

MARCH 15, 2016

As Sascha Konietzke said , “Onboarding for API-centric products is very different. Developers don’t want a forced click-through tutorial, they want to use your API right away. And only a little over 25% of SaaS companies with less than 10K users spend money on user acquisition. So, the channel selection (vs.

Mobile 48

Mobile Retention Email Software Review 48

Occam's Razor

NOVEMBER 15, 2010

Step #2: How good is the acquisition strategy? No company in the Milky Way has succeeded without having a balanced portfolio of acquisition channels (fancy word for source of traffic). It's a sign of a healthy business that has a diversified customer acquisition strategy. Time to refocus on high value acquisition.

Web 139

Web Analytics eCommerce Campaign 139

Software By Rob

JUNE 25, 2013

Growth hackers generally tend to focus on product centric growth mechanisms, while distribution hackers focus on distributing a product using paid channels (i.e. Paid channels can lead to incredible growth, but let’s be honest, they require at least some capital to do well. pay-per-click, retargeting, etc.).

Venture Capital 71

Venture Capital Bootstrapping Distribution Conversion Ratio 71

Software By Rob

JUNE 20, 2013

Growth hackers generally tend to focus on product centric growth mechanisms, while distribution hackers focus on distributing a product using paid channels (i.e. Paid channels can lead to incredible growth, but let’s be honest, they require at least some capital to do well. pay-per-click, retargeting, etc.).

Venture Capital 40

Venture Capital Bootstrapping Distribution Conversion Ratio 40

Software By Rob

FEBRUARY 2, 2012

This is part 2 in a series covering my acquisition of HitTail ; part 1 went to the top of Hacker News last week and I have a slew of questions from that discussion that I will answer next week. You’ll also have some marketing channels that are bringing in new customers for less than they pay you during their time as a customer.

Acquisition 53

Acquisition Software Review Technical Review Due Diligence 53

Software By Rob

JUNE 25, 2013

Growth hackers generally tend to focus on product centric growth mechanisms, while distribution hackers focus on distributing a product using paid channels (i.e. Paid channels can lead to incredible growth, but let’s be honest, they require at least some capital to do well. pay-per-click, retargeting, etc.).

Venture Capital 27

Venture Capital Bootstrapping Distribution Conversion Ratio 27

mashable.com

JULY 18, 2012

The search giant’s VP of Corporate Development, along with CEO Larry Page, signs off on the dozens of acquisitions and acqui-hires made every year, large and small. There’s YouTube , of course — well established in its own right, it rewrote the book on how an acquisition can be run delicately, as a company within a company.

San Francisco 104

San Francisco Acquisition Social Media Mobile 104

techcrunch.com

OCTOBER 23, 2010

4) Technical puzzled solved by my research and your job is to assemble product via third party apps and little API within market rate agreed on. (5) Twitter is an excellent distribution channel for us. (B) Primeiramente fora, pode ser sempre bom ver se há algum APIs que podem aliviar o seu fardo. [.]

Technical Review 84

Technical Review Cofounder Technical Cofounder Software Review 84

ConversionXL

JANUARY 22, 2020

Are you running myriad paid acquisition campaigns with different benefits or advertising different products? We can get this data by using a third-party service; several APIs are available. Register for a free account here , then copy the API Key from your dashboard. Next, enter the API Key you obtained from your dashboard.

Management 110

Management IP SEO API 110