A Smart Bear: Startups and Marketing for Geeks

OCTOBER 11, 2010

Does Apple win the hearts (yes, hearts ) of millions because of their obsession with design or because of their development APIs? Of course it's not that simple, and many business plans I've seen (unintentionally) omit many of the true costs of acquisition. Share the love in the comments section.

Software Review 261

Software Review Technical Review Viral Software Developers 261

Both Sides of the Table

APRIL 10, 2010

I think Twitter made a minor gaffe by announcing their Blackberry app and their acquisition of Atebits (Tweetie) before the Chirp conference. And I saw a lot of this first hand in Salesforce’s acquisition of my company, Koral, which was a content management company. Tags: Social Media Tech Market Analysis.

Acquisition 287

Acquisition Developer Management Advertising 287

ConversionXL

JUNE 16, 2020

Digital media scales with ad spend and martech, but SEO takes man-hours. One developer got so sick of repeating this task that he built us a tool that APIs out of a Google Sheet into a publishing interface. Leave algorithm update analysis to Twitter “celebrities” and focus instead on out executing. Here’s how to do it.

SEO 121

SEO Technical Review Software Review XML 121

VC Cafe

DECEMBER 1, 2015

Large corporations have access to huge datasets and can acquire more (pace IBM’s recent acquisition of The Weather Channel data assets for $1.5bn ). Actually, that’s a blog post all of its own, but here are a few examples: Clarify makes audio and video searchable via its API. This involves learning context and content attributes.

Artificial Inteligence 60

Artificial Inteligence Algorithm Software Review Startup 60

ReadWriteStart

APRIL 18, 2018

As technology takes on a bigger role in businesses of all types, tech acquisitions become both short- and long-term investments. That means the next year or two will likely bring some blockbuster mergers and acquisitions as companies determine how they can mesh their services and products with others’.

Merger 70

Merger Acquisition Stock Valuation 70

SoCal CTO

FEBRUARY 25, 2009

Fantastic post by Christian Gammill - Startup Delta Force… From a competitive perspective (e.g. all the other folks out there that will try to enter the same market) the barriers have been dropping over the last few years.

Business Model 150

Business Model SEM IP Syndicate 150

Women Entrepreneurs Can

MARCH 15, 2021

Negative reviews quickly have an adverse effect on a brand’s status, and in the age of social media, it’s important to keep on top of these. Determine the type of things your staff are permitted to say when representing your brand on social media. Features include an insights center, customizable API, and an influencer dashboard.

Reputation 52

Reputation PR Social Media API 52

K9 Ventures

JULY 5, 2011

By 2010 BackType had morphed into a company that was starting to provide “social media metrics.” They would provide measurement and metrics around the impact of social media efforts. They would provide measurement and metrics around the impact of social media efforts. That’s where BackType stepped in. Congrats Team BackType!

Social Media 90

Social Media API United States Metrics 90

Austin Startup

DECEMBER 15, 2010

Infochimps , a marketplace to buy, sell and share any list, spreadsheet or dataset in the world, today announced the acquisition of Data Marketplace , a Y Combinator-incubated startup that helps people find, buy and sell data online. Michelle won the inaugural Austin American Statesman Texas Social Media Award in 2009.

Acquisition 72

Acquisition API Startup Incubator 72

ConversionXL

DECEMBER 2, 2020

But there are so many ways a person can become aware about a product—they may see a paid advertisement; Google a question and land on a blog post; or come across somebody’s mention in social media. ProfitWell has a very good API , so it’s easy to obtain data from it. Go to the API Keys/Dev Kit tab and copy your private token.

Churn Rate 78

Churn Rate Analytics Retention SQL 78

www.foliomag.com

JULY 31, 2012

); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. B2B: Business Media. Consumer Media. E-Media Summit -->. Top Social Media Measurement and Tracking Tools. Erin Hoskins, Senior Marketing Director, New Media, Meredit h. Erin Hoskins, Senior Marketing Director, New Media, Meredit h.

Social Media 40

Social Media Rhode Island Media South Dakota 40

Austin Startup

APRIL 25, 2017

The Massive Market Opportunity For Spectacles Apple CEO Tim Cook recently told the media : “I regard [augmented reality] as a big idea like the smartphone. The same can be said of Facebook and its acquisition of Oculus, along with its recent full-frontal assault against Snapchat AR filters and lenses.

Valuation 48

Valuation Technical Review Forecast Social Network 48

View from Seed

SEPTEMBER 1, 2015

For a pursuit that largely revolves around silent time spent at a computer by one person then, slowly at first, a few more people, a bit more talking, and on and on until failure, acquisition, or IPO, it may seem inconsequential to consider where it all goes down. New York is a city that invites escape from whatever it is you do.

New York City 120

New York City New York Entrepreneur Seed Stage 120

View from Seed

SEPTEMBER 1, 2015

For a pursuit that largely revolves around silent time spent at a computer by one person then, slowly at first, a few more people, a bit more talking, and on and on until failure, acquisition, or IPO, it may seem inconsequential to consider where it all goes down. New York is a city that invites escape from whatever it is you do.

New York City 120

New York City New York Entrepreneur Seed Stage 120

Austin Startup

APRIL 22, 2011

All this collection talk assumes you can even get an API feed from Twitter or Facebook. People who actually have Facebook API access talk about it in whispered tones, like the location of a vein of gold in the hills.

API 72

API Database Social Media Acquisition 72

The Startup Magazine

MARCH 2, 2021

This technology is already used for large-scale data acquisition, and it has hundreds of applications beyond that. It has a backbone that allows you to hang off technologies like robotic process automation with Blue Prism, and call Google with APIs that enable you to use machine learning. Streamlined Customer Engagement Experiences.

Artificial Inteligence 124

Artificial Inteligence Customer Social Media Harvest 124

ConversionXL

JUNE 10, 2020

This includes the Domain Rating, brand recognition, and social media following. To do that calculation for our six SEO-focused sites: Crawl the sites with Screaming Frog, using the Ahrefs API to pull the number of referring domains for every post. 4 ways to improve your content research. Site lifecycle. times the number of links.”.

API 74

API Metrics SEO Search 74

Austin Startup

MARCH 11, 2010

Granted, this doesn’t exactly benefit either company when it comes to customer acquisition, but I think it will improve the quality of public streams dramatically. Twitter is largely an open protocol, but for a lot of people outside the technology sphere it’s mechanical and lacks relevant — in part to its innovative public API.

API 82

API Semantic Social Network Social Media 82

www.redmonk.com

SEPTEMBER 7, 2010

So what about Java, in light of Oracle’s acquisition of Sun, and the complete win of the web over everything else? But, why are there so many logging APIs in Java: log4j, SLF4J, sun logging, the layers on top, the custom bridges tools like Jetty add to bridge to one of them. That is- if its in production, its “dead&#.

Java 43

Java Demand Web Framework 43

www.redmonk.com

SEPTEMBER 7, 2010

So what about Java, in light of Oracle’s acquisition of Sun, and the complete win of the web over everything else? But, why are there so many logging APIs in Java: log4j, SLF4J, sun logging, the layers on top, the custom bridges tools like Jetty add to bridge to one of them. That is- if its in production, its “dead&#.

Java 43

Java Demand Web Framework 43

VC Cafe

SEPTEMBER 5, 2012

They should understand the different states of the user (Acquisition, Activation, Retention, Revenue) and focus on moving users from one state to the next. In a nutshell: Acquisition - Get people to hear about your product from press, blogs and social channels. First Steps in Growth Hacking for Startups. like/+1/follow?

API 167

API Viral Startup Retention 167

Duct Tape Marketing

MAY 9, 2017

John: And that’s really your analogy of thinking your website like an API, I mean the website still has to have this great information, it has to deliver that information if you will to go Google, so it’s not that you’re abandoning the website it’s just how it is maybe seen or where it is in the journey.

Search 31

Search Technical Review SEO Small Business 31

Both Sides of the Table

DECEMBER 5, 2010

After a few acquisitions they offered many of the services you think about as foundations to social networks today. It did not have the same success as Google’s acquisition and MySpace sold Photobucket 2 years later to a relatively unknown Seattle-based startup called Ontela for a reportedly $60 million.

Social Network 318

Social Network Networking Internet Technical Review 318

Occam's Razor

APRIL 13, 2015

You can simply click on either one of the two above and see the valuable-drilldown view… All the standard Acquisition, Behavior and Outcome metrics you are used to can be leveraged to identify valuable segments. Go to Acquisition > Social > Conversions > Assisted vs. Last Interaction Analysis tab.

Analytics 60

Analytics Web eCommerce Metrics 60

ConversionXL

APRIL 25, 2016

Now you need to actually collect data from your app via a software development kit (SDK), which connects to the Google Analytics APIs. Acquisition and Segmentation. Social Media: This one’s pretty self-explanatory. You can use social media to promote your app, either organically or paid. Acquisition Reports.

Analytics 48

Analytics Mobile Metrics Acquisition 48

Occam's Razor

JANUARY 21, 2009

Success for campaigns (Search, Social Media, Display, TV and what not) is always measured based on that one visit or what happens when the campaign runs. More marching orders: If you are a Social Media website (with no discernable outcomes) don't use "membership acquisition" as a measure of success.

Analytics 75

Analytics Conversion Campaign Metrics 75

venturebeat.com

JULY 12, 2012

Acquisition. Streaming media. Social media. Additionally, Microsoft will provide its startups with four to eight months of advice, design and development help, discounted access to Microsoft’s Azure Data Marketplace APIs, and introductions to potential partners or customers. Enterprise. Venture capital. Developers.

Detroit 69

Detroit Incubator Technical Review Venture Capital 69

ConversionXL

FEBRUARY 26, 2020

If we can’t determine where the traffic comes from, we can neither attribute conversions to their original sources of traffic, nor can we find out the true cost per acquisition (CPA) or return on ad spend (ROAS) for each marketing activity. Which social media post was this link a part of? Which email campaign was this link in?

Analytics 118

Analytics Campaign Email Channel 118

ConversionXL

SEPTEMBER 4, 2019

AMP for acquisition, PWAs for engagement. Use Schema.org markup to help crawlers understand the content of the page and Open Graph markup so that URLs share nicely over social media. For example, the History API gives developers the ability to modify a website’s URL without a full page refresh. Here’s a good explainer video.)

Web 103

Web Caching HTML Marketing 103

Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. For automated reporting you can also use the AdWords API Search Query Performance Report or the AdWords Scripts Report service. It will put that data in Campaigns section of the Acquisition report. Earn more affection.

Analytics 131

Analytics Marketing Campaign Metrics 131

allthingsd.com

JULY 16, 2012

View all videos » api-video/find_all_videos.asp&fields=id,thumbnailURL,guid,video320kMP4Url,name,duration&count=4&doctype=128&type=allthingsd-section&query=Network+Effect. Peter Kafka in Media. AllThingsD.com is a Web site devoted to news, analysis and opinion on technology, the Internet and media. ATDmedia (Media).

Venture Capital 71

Venture Capital Technical Review RSS Charlotte 71

ConversionXL

JANUARY 23, 2019

Media outlets have covered the price increase exactly as Netflix wants. If lifetime value rose and customer acquisition costs decreased, Jeanne Hopkins argues , you probably got it right. Just created an API? Conduct initial research. Research your past price increases. What happened when you did? Reduce or remove discounts.

Customer 121

Customer Technical Review Software Review Revenue 121

Occam's Razor

AUGUST 13, 2012

How can I e.g. determine the ROI of my mobile traffic acquisition, when people regularly convert on their laptops later… What would be the current best practice to move towards a proper cross-device attribution, while maintaining or improving on privacy standards at the same time?? That means: All of these metrics are off.

Analytics 124

Analytics Channel Metrics Web 124

www.pakman.com

SEPTEMBER 27, 2012

Chronicling the undoing of traditional media. To build the online media giants of tomorrow, companies need models where the costs of both content and distribution are near zero. In the case of social media companies like Facebook, Twitter, Instagram, Pinterest and Tumblr, the root activity on the site is the sharing of content.

Social Media 47

Social Media Vertical Advertising Distribution 47

Occam's Razor

JANUARY 30, 2012

[Update: If you would like to download the above mentioned dashboard into your Google Analytics account please click on this link: VP Social Media Performance Dashboard.]. Pro Tip: Always, always, always let the Acquisition, Behavior and Outcomes framework be your guide. Tools like WebTrends and Adobe have APIs as well.

Analytics 145

Analytics Metrics API Web 145

crowdSPRING Blog

MAY 25, 2010

For this reason, aside from Promoted Tweets, we will not allow any third party to inject paid tweets into a timeline on any service that leverages the Twitter API. We are updating our Terms of Service to articulate clearly what we mean by this statement, and we encourage you to read the updated API Terms of Service to be released shortly.

API 87

API Intellectual Property Advertising Social Media 87

Occam's Razor

AUGUST 11, 2014

Search Contribution: Acquisition, Behavior, Outcomes! The problem is they over-indexed in acquisition (the first five metrics), only had one outcome metric, and no behavior metric. But you can also use the free Google Analytics API to automate extraction of the dashboard modules and create pretty dashboards. Achieved simply.

Metrics 147

Metrics Analytics Channel eCommerce 147