Occam's Razor

JANUARY 6, 2010

Not your api driven integrated massively multi channel attribution analyzed campaign lifetime databases. I hope that before you go for massive web analytics glory that your use your wonderful powers first to make sure your site and customer acquisition strategy does not suck. That is not going to save you or your company.

Analytics 99

Analytics Web Campaign PPC 99

The Equity Kicker

MARCH 7, 2017

Machine-learning as-a-service dies a death – main reason: machine learning APIs are two dumb for AI experts and too difficult for AI novices. Machine learning APIs aren’t solving a problem for anyone. This reached the point where $m per PhD was talked about as an acquisition metric.

Artificial Inteligence 80

Artificial Inteligence API Vertical Algorithm 80

K9 Ventures

JULY 5, 2011

By 2010 BackType had morphed into a company that was starting to provide “social media metrics.” They would provide measurement and metrics around the impact of social media efforts. Few people are aware of this, but BackType had already built an interesting (and revenue generating) API business. Congrats Team BackType!

Social Media 90

Social Media API United States Metrics 90

ConversionXL

JUNE 10, 2020

You can control for site size—mainly Ahrefs, in this instance—by adapting a metric from baseball: Wins Above Replacement (WAR). To do that calculation for our six SEO-focused sites: Crawl the sites with Screaming Frog, using the Ahrefs API to pull the number of referring domains for every post. times the number of links.”.

API 74

API Metrics SEO Search 74

Austin Startup

APRIL 25, 2017

In order to achieve 20x growth, Snap needs grow both of those metrics 4–5x. The same can be said of Facebook and its acquisition of Oculus, along with its recent full-frontal assault against Snapchat AR filters and lenses. I won’t dive into cost structure in this blog post, but let’s think through how Snap could grow revenue 20x.

Valuation 48

Valuation Technical Review Forecast Social Network 48

ConversionXL

JANUARY 24, 2017

Everyone has railed against these practices ( including us , many times), but it still seems that much of the industry is focused on short term metrics and surface level changes. Similarly, growth marketers, digital analysts, email marketing specialists, and customer acquisition specialists all do some form of conversion optimization.

Conversion 48

Conversion Technical Review Artificial Inteligence Analytics 48

Occam's Razor

APRIL 25, 2011

More than that, sites are full of pages with unclear calls to action, massive pukes of fields in the checkout process, slooooooooow loading as it waits for the Facebook + Buzz + God knows what API calls to come through. Have a balance in your spend between acquisition and website. Would you treat your mother like that? " 22. [via

Marketing 126

Marketing Flash Analytics Web 126

Occam's Razor

AUGUST 11, 2014

Each shows a unique facet of digital performance, and I've attempted to choose the best dimensions and, for those dimensions, the best possible metrics. I've done the hard work on your behalf to pick the dimensions and critical few metrics that will illuminate your complete business performance. I suppose that is a bonus. :).

Metrics 147

Metrics Analytics Channel eCommerce 147

VC Cafe

SEPTEMBER 5, 2012

1) It all starts from the Growth Hacking Funnel - in the early stages, startups should not just focus on top/bottom line metric like unique users and revenue. They should understand the different states of the user (Acquisition, Activation, Retention, Revenue) and focus on moving users from one state to the next. Distribution Hacks.

API 167

API Viral Startup Retention 167

ConversionXL

APRIL 25, 2016

Now you need to actually collect data from your app via a software development kit (SDK), which connects to the Google Analytics APIs. Acquisition and Segmentation. Acquisition Reports. To start, let’s look at acquisition reports… Image Source. Custom Dimensions & Custom Metrics. More on this later.

Analytics 48

Analytics Mobile Metrics Acquisition 48

Occam's Razor

APRIL 13, 2015

You can simply click on either one of the two above and see the valuable-drilldown view… All the standard Acquisition, Behavior and Outcome metrics you are used to can be leveraged to identify valuable segments. Go to Acquisition > Social > Conversions > Assisted vs. Last Interaction Analysis tab.

Analytics 60

Analytics Web eCommerce Metrics 60

Cracking the Code

MARCH 28, 2022

One of the 2020 giants also left this select club: Zoom, which was impacted by the failed acquisition of Five9 and people’s gradual return to offices. For example, Snyk has recently announced a number of acquisitions. Outsourcing compliance and API-first implementations shorten lead times. The Index added another $0.9T

Global 62

Global Europe Software Review 62

Occam's Razor

JANUARY 21, 2009

If you buy into measuring Visitor Behavior then another fantastic metric to measure your campaign "conversions" is Visitor Loyalty. More marching orders: If you are a Social Media website (with no discernable outcomes) don't use "membership acquisition" as a measure of success. In case you make a mistake.].

Analytics 75

Analytics Conversion Campaign Metrics 75

Occam's Razor

JULY 23, 2012

What metrics should I use? You might have some back and forth with the clients that will help you pull the right metrics into the reports, but for the most part you'll be told what they need and you'll do that for them. As I've gotten older I've come to appreciate the value of frameworks a lot more. Use BR & CV.

Framework 126

Framework Analytics Web DC 126

Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. Earn more affection. The post provides more detail.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

AUGUST 13, 2012

That means: All of these metrics are off. How can I e.g. determine the ROI of my mobile traffic acquisition, when people regularly convert on their laptops later… What would be the current best practice to move towards a proper cross-device attribution, while maintaining or improving on privacy standards at the same time??

Analytics 124

Analytics Channel Metrics Web 124

BeyondVC

MAY 12, 2006

He made it very clear that the pace of acquisitions has increased, rising from 9 the prior year to 22 this past year. In terms of price, I thought I heard acquisitions in the $50mm – 200mm range but Don Dodge of Microsoft (I suggest reading his post on the acquisitions) seemed to hear differently.

Flash 60

Flash AJAX Acquisition API 60

A Smart Bear: Startups and Marketing for Geeks

MARCH 11, 2014

So just to close off the task part at least for the time being, yes, I would like to create an API integration, so if you use Asana, great, for your tasks. So if I make an open API, you can make a bridge for the tool that you use. Nobody can do an API. And again, that doesn’t have the metrics that a VC wants.

Technical Cofounder 220

Technical Cofounder Cofounder Software Review Management 220

Occam's Razor

JANUARY 4, 2016

The specific metric I've been mad about since day one of this blog ( May 14th, 2006! ) Metrics create incentives, bad metrics create bad incentives. While this is a great lesson in the power of defining metrics optimally, why bring this up, one more time, today? Combine Results / Metrics Performance. #5.

Metrics 60

Metrics Analytics eCommerce Conversion 60

ConversionXL

AUGUST 5, 2020

In this article, I explain how to import costs from all advertising platforms into Google Analytics and how to set up performance metrics such as ROAS, Cost of Sale, and more. Next, in the settings, select the dimensions and metrics as shown in the screenshot. Add ad performance metrics to the report.

Analytics 113

Analytics Metrics Campaign Advertising 113

Occam's Razor

JANUARY 30, 2012

When it comes to data analysis, you are usually more likely to see me share guidance on advanced segmentation or custom reports or advanced social metrics or controlled experiments or economic value or competitive intelligence or web analytics maturity or one of an infinite number of difficult, if hugely rewarding, things.

Analytics 145

Analytics Metrics API Web 145

Duct Tape Marketing

NOVEMBER 26, 2015

The 5 Top Customer Metrics You Need To Track written by Guest Post read more at Duct Tape Marketing. Metrics are the lifeblood of almost every successful business. Fortunately, the Internet makes collecting metrics remarkably simple. Fortunately, the Internet makes collecting metrics remarkably simple. The Funnel.

Metrics 28

Metrics Customer Acquisition CPA 28

Occam's Razor

NOVEMBER 15, 2010

Step #2: How good is the acquisition strategy? No company in the Milky Way has succeeded without having a balanced portfolio of acquisition channels (fancy word for source of traffic). It's a sign of a healthy business that has a diversified customer acquisition strategy. Index Value Metric. Traffic Sources Report.

Web 139

Web Analytics eCommerce Campaign 139

ConversionXL

MARCH 15, 2016

As Sascha Konietzke said , “Onboarding for API-centric products is very different. Developers don’t want a forced click-through tutorial, they want to use your API right away. And only a little over 25% of SaaS companies with less than 10K users spend money on user acquisition. So, what does that mean? via Inbound.org).

Mobile 48

Mobile Retention Email Software Review 48

ConversionXL

NOVEMBER 11, 2015

Adobe’s recent acquisition of Comscore’s Digital Analytix business adds another product integration to their future roadmap. ” Adobe Target is an enterprise testing tool that does a great job of leveraging a visitor based metric system. Cons: Measurement of acquisition channels appears to be a mute point with Clicktale.

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

Seeing Both Sides

JANUARY 13, 2015

Always testing and trying to run fast tests to put up some strong metrics before running out of money (did I mention we''re running out of money?). Should we pursue adjacent M&A or tuck in acquisitions to expand our market footprint? Financing: Do we have the metrics to support a growth or mezzanine round?

Mezzanine 20

Mezzanine IPO Finance Business Model 20

VC Cafe

JANUARY 16, 2011

Rich and award-winning line of location-based applications for the end-users (VAS) • Maps and LBS APIs for developers as a CSP branded developers zone, enabling more apps in portal and increased usage of data, SMS and MMS. The ASOCS MP100 processor, featuring the ModemX™ core, represents a evolutionary approach to communications.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

steveblank.com

JULY 8, 2011

WebSequenceDiagrams - sketch sequence diagrams. automatic links to generated images Rietveld - asynchronous code reviews on changesets Tech*if*er0*urs – blog on roadmap for learning rails Best free programming books Project Management Basecamp - web-based project management and collaboration tool.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

ConversionXL

JUNE 19, 2019

Set targets: metrics to tackle the overarching goal for your product lifecycle. We need a metric or KPI that shows how good we are at increasing the likelihood that someone will convert in the future. Add events, scripts with custom triggers, dimensions, metrics, details on page views, hits. Shapes the curve of your business.

Agile 90

Agile Analytics Algorithm Software Review 90

www.vccafe.com

MARCH 11, 2013

Use their api to handle payment related stuff. Rovi API has everything you need for information. Rdio provides the music and the player via an API. Box API lets you store files dynamically! Camera, video, and most of the APIs described above for web Tools). Google Geocoding API. Managing APIs.

Software Review 53

Software Review Technical Review Startup 53