ConversionXL

FEBRUARY 12, 2019

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. The second relies on retention. Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. A retention analysis of coupon codes reveals a lot about your customers.

Retention 126

Retention Analytics Campaign eCommerce 126

Up and Running

JULY 10, 2019

F45, a fitness franchise born out of Australia, is one of the fastest-growing in the world, with over 1,500 studios and 6 million members worldwide. . Why referrals and retention are the keys to long term growth. However, good old fashioned word of mouth marketing will always be the most powerful acquisition strategy as you grow. .

Retention 70

Retention Social Media Software Review Acquisition 70

Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Transformify

AUGUST 8, 2019

There, she works with teams across the business to enhance access to technical education, recruiting, retention and career mobility for underrepresented minorities. Aubrey, Atlassian has developed a remarkable strategy around talent acquisition, employer branding, onboarding and retention. What does diversity hiring mean to you?

Silicon Valley 99

Silicon Valley Retention Salary United States 99

Startup Lessons Learned

OCTOBER 7, 2008

The App Store is a channel for customer acquisition. I think its helpful to think about two kinds of competition for distribution: acquisition competition and retention competition. Retention competition is how you get people to come back to your app. Then, if your retention is good enough, you can stay there.

San Francisco 68

San Francisco Lean Retention SEM 68

Startup Lessons Learned

APRIL 14, 2009

Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. Do you have any thoughts on scalable customer acquisition in cases where a decent bit of knowledge work has to be invested into each customer?

Customer 167

Customer San Francisco Lean Hockey Stick 167

Startup Lessons Learned

MARCH 24, 2009

At IMVU , we would routinely find retention effects that would stem from registration changes and have impact days or weeks later. Why, we just unified acquisition and engagement! I do think the concept allows us to unify acquisition and engagement, and is important for that reason. helping you balance engagement vs acquisition.

Metrics 88

Metrics San Francisco Lean Viral 88