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6 Reasons To Set Up A Virtual B2B Event For Your Clients

The Startup Magazine

B2B events are unique in the opportunities they provide for companies in many different departments. Incorporating virtual B2B events into your business strategy can offer multifold benefits. The organization of physical B2B events can be a demanding task. Cultivate Your Database. Cut Down on Costs.

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5 Ways AI’s Role In Sales Might Surprise You

YoungUpstarts

AI tools are currently transforming the world of B2B sales, and some of the unique ways AI can streamline your sales process might surprise you. Ryan Moore has two decades of experience in sales and executive talent acquisition. Sales isn’t exempt from this recent growth, either.

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Looking for your summer internship? Look no further.

Austin Startup

Candidates will learn our culture and how to go through steps of sales cycle with Lead Generation, B2B and B2C sales and account management. AUTHORS delivers insights and predictive analytics to entertainment companies during the acquisitions process, supporting editors and producers in making smart project decisions.

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Voice Search Strategy: Surviving (and Thriving) in Ecommerce and B2B

ConversionXL

Are there use cases for voice search in B2B? Notably, Dean continued, “the growth in voice isn’t coming 100% from smart speakers like Google Home, which aren’t super relevant for B2B companies anyway. Instead, a good chunk of all searches are becoming voice searches on mobile phones and—important for B2B—desktops.”.

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Enterprise SEO: Don’t Outsmart—Out Execute

ConversionXL

I create a database or table of all keywords that Qualtrics and our five nearest competitors rank for. Since we’re in B2B SaaS, ours are: Role pages; Products; Industries; Features and use cases. These keywords feed into your editorial and page creation calendar to grow your total keyword footprint. Each page type is used by 8–30 URLs.

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Personalization: How to Build a Revenue Boosting Program from Scratch

ConversionXL

Acquisition segments. Acquisition segments. If you are in B2B, you’ve certainly heard of account-based marketing by now. RFM (Recency, frequency, and monetary value) was first used in the direct mail and database marketing space as a customer segmentation technique. Contextual segments. Behavioral segments. Image Source.

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Cold Emails: Can They Work, Or Are They Just Spam?

ConversionXL

An easy method is to use a company database like Crunchbase. For example, Jon Buchan of Charm Offensive is known for his humorous B2B emails, usually with pictures of cute animals included as attachments. My recommendation is to build your own list of prospects. This could be as simple as making them smile.

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