YoungUpstarts

MAY 29, 2011

B2C vs. B2B is not a meaningful segmentation of Internet startups anymore because the Internet has changed the rules of business. We found 4 different major groups of startups that all have very different behavior regarding customer acquisition, time, product, market and team. You can get more findings from the report.

Silicon Valley 207

Silicon Valley Cofounder Technical Cofounder Startup 207

ConversionXL

JULY 21, 2022

Its study of B2B buyers shows an even split in how decision-makers interact with sales reps traditionally, remotely, and self-served digitally: Of the B2B leaders that use omnichannel marketing, 83% say it’s a more successful way to prospect and secure new business than traditional “face-to-face only” selling.

Customer 118

Customer Marketing Channel Audience 118

VC Cafe

OCTOBER 28, 2021

In this Techcrunch article written by Aaron Levie of Box, he refers to it as the rise of enterprise ‘to ys’, citing the acquisition of Yammer by Microsoft for $1.3 The consumerisation of enterprise was a big investment trend in 2011-2012. “Toys” are new startups attacking a narrow or unattractive segment of the market.

B2B 167

B2B Sales Cycle Software Mobile 167

View from Seed

JANUARY 24, 2024

For example, Facebook was an application enabled by the internet, but its social graph and reach became a platform for customer acquisition, personalization, and other applications that were built upon it. This manifests itself in consumer, B2B, Health, and other mass market categories that form the Everyday Economy.

Vertical 194

Vertical Cloud Software Technology 194

Duct Tape Marketing

MARCH 17, 2023

How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT. And I, that's really my expertise.

B2B 83

B2B Marketing B2C ChatGPT 83

Startup Professionals Musings

MAY 10, 2019

Image via Pixabay After a frustrating meeting with a small business client recently who didn’t “have time” for social media, I was surprised to find evidence on the Internet that up to one quarter of small business owners are still hesitant to invest time, money, and effort into a social media strategy.

Social Media 247

Social Media Media Reputation Viral 247

SoCal CTO

NOVEMBER 17, 2009

I’m more familiar with content marketing in B2B Marketing. Our new customer acquisition has grown and our costs have plummeted. We are actually getting paid now to obtain customers, so our customer acquisition costs are now negative. A negative customer acquisition cost! Again, an interesting topic to discuss.

Southern California 170

Southern California Acquisition Cost Customer 170

ConversionXL

NOVEMBER 24, 2021

If we’re a B2B company selling into brick-and-mortar retail environments, and we’re looking to find an audience of retail executives, we’ll start with a simple Google search. Michael Fertik, the founder of Reputation.com, said in an interview : “People, employers, and customers find you because of the internet.

Reputation 134

Reputation Audience Management Social Media 134

ConversionXL

MAY 27, 2022

The average B2B buyer has 27 brand interactions before deciding. It wouldn’t exist were it not for the internet empowering buyers to do their own research and make informed decisions. Very few, if any, of these interactions are with a sales rep. This behavior has marketers pledging to up their demand generation budgets.

Demand 95

Demand Management B2B Campaign 95

View from Seed

JANUARY 10, 2022

Consumer and SaaS B2B companies located anywhere, but should be focused on redesigning the Everyday Economy within the U.S. Everyone in the NextView partnership has deep operating experience as founders and operators scaling high-growth internet companies (e.g. Who we are. LinkedIn, PayPal, eBay, Blue Apron).

San Diego 156

San Diego San Francisco Alabama Valuation 156

Up and Running

APRIL 17, 2018

B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 If they’re like most people today, they turn to Google and start to browse the internet for shoelaces. Customer acquisition cost (CAC): Tow much it costs to acquire a new customer. trillion in 2014.

SEO 80

SEO eCommerce Analytics Software Review 80

ReadWriteStart

APRIL 18, 2018

As technology takes on a bigger role in businesses of all types, tech acquisitions become both short- and long-term investments. That means the next year or two will likely bring some blockbuster mergers and acquisitions as companies determine how they can mesh their services and products with others’.

Merger 70

Merger Acquisition Stock Valuation 70

Hippoland

SEPTEMBER 28, 2018

B2B, for example, hasn’t even even really started as a category yet. People in the US can pay for things electronically and can get most services and goods today from the internet – things in the US generally work, so improvements in these areas are all incremental. Other customer audiences are laggards in adopting the internet.

Asia 48

Asia Indonesia B2B Singapore 48

Hippoland

SEPTEMBER 28, 2018

B2B, for example, hasn’t even even really started as a category yet. People in the US can pay for things electronically and can get most services and goods today from the internet – things in the US generally work, so improvements in these areas are all incremental. Other customer audiences are laggards in adopting the internet.

Asia 48

Asia Indonesia B2B Singapore 48

Hearpreneur

OCTOBER 10, 2018

Remember, we’re on the Internet right now, and the Internet is owned by cats. My company is named MARQETED and is a marketing consulting and services company for small businesses in the B2B sector. Thanks to Dave Davies, Beanstalk Internet Marketing ! #27- And it just sounded really cool to me. 11- Four key words.

Naming 99

Naming LLC Entrepreneur Macedonia 99

Austin Startup

FEBRUARY 24, 2018

For scaling a company, a body of work not quite so large has found a home on the Internet, and now we have a class to cover the subject?—? along with the contributions of dozens if not hundreds of founders, entrepreneurs and investors, to build out the canon for the startup. Stanford’s CS183c?—?Blitzscaling Blitzscaling ?—?taught

Warrant 48

Warrant Bootstrapping Framework Hiring 48

cdixon.org

AUGUST 3, 2012

Entrepreneurs and investors have been enamored with consumer internet startups for the last few years. Internet users have tens of thousands of services/apps to choose from but limited time and attention. . Internet users have tens of thousands of services/apps to choose from but limited time and attention.

Bridge Financing 86

Bridge Financing Early Stage Valuation Later Stage 86

Agile VC

MAY 16, 2012

We also invest only in software & internet enabled businesses. 2) Vast Human Capital Outside Our Walls - Rob, David, and I all try to draw on our experience as founders, operators, and investors in software & internet companies both in looking at new startups and forming investment themes.

Seed Stage 124

Seed Stage Silicon Valley B2B Syndicate 124

ConversionXL

JUNE 16, 2022

This will improve customer lifetime value (CLTV), making customer acquisition costs (CAC) healthier. That B2B sales are built on relationships. B2B buyers engage in an average of 27 interactions with a vendor before making a purchase decision, Forrester research shows. B2C or B2B, all marketing is people talking to people.

B2B 129

B2B Email Sales Acquisition 129

Ben's Blog

MAY 15, 2020

And if step one or two of the growth model start hitting a lot of friction, then of course it’s just going to get harder and harder, because each group of users is going to produce fewer and fewer users from an acquisition standpoint. And so, we’ve seen a product-led growth motion certainly in the B2B space happening slowly.

Founder 36

Founder Conversion Technical Review Cash Position 36

ConversionXL

MARCH 25, 2020

A B2B website that educates potential buyers isn’t a personal “weblog.” Anything, in the early days of the Internet, was good enough. The traditional blog format—regular, sequential publishing of diary-style entries—no longer makes sense for most businesses. To be honest, it never did. It doesn’t toss out unsubstantiated opinions.

Analytics 68

Analytics Metrics Technical Review Search 68

Duct Tape Marketing

FEBRUARY 6, 2024

And we can get into that buts, I'm thinking about search engines now as a subset of greater discovery on the internet. What's really interesting is now what we're seeing, even with Zen Media, with clients with different, we have a lot of data too that we analyze and look at, which is wonderful, B2B, a lot of tech, even B2C clients.

Engineer 65

Engineer SEO ChatGPT Channel 65

Agile VC

FEBRUARY 21, 2012

We make initial investments of $250-500K in the seed rounds of software and internet startups and reserve capital for follow-on rounds. The first of these to exit was recently announced, with Groupon’s acquisition of Hyperpublic , though most of the portfolio will continue to build for a long time.

LP 100

LP Seed Stage Silicon Valley Limited Partner 100

Rob Go

DECEMBER 10, 2012

As the first wave of the internet has come into some level of maturity, we’ve seen that most of the opportunities that have gotten us excited have been in “High Friction Categories.” These are areas that have historically seen much slower adoption of technology and much less leverage from the internet. Ubiquitous computing.

B2B 62

B2B Internet Vertical Early Stage 62

Agile VC

MARCH 8, 2012

The secondary wave of VC-backed IPOs has also come to fruition… both consumer facing (Yelp, Demand Media, Pandora, Carbonite, HomeAway, Angie’s List, et al) and B2B (Jive Software, Brightcove, Imperva, Responsys, etc). I remember when it was a rare, extraordinary thing for a software/internet startup to even file an S-1.

IPO 100

IPO Silicon Valley Revenue Seed Stage 100

ConversionXL

JANUARY 18, 2022

Studies show that only 5% of B2B customers are ready to buy. In this example, HubSpot engages with praise and feedback it receives, strengthening customer relationships : While the internet has enabled people to advocate for the brands they love, it’s also empowered them to share negative feedback and lodge complaints.

Equity 94

Equity Marketing Social Media Software Review 94

Both Sides of the Table

JANUARY 13, 2011

I would argue that this mostly consists of consumer Internet companies (although not exclusively) and it is predominantly early-stage people who are product gurus and have a mildly technical bend to them. Powerpoint can be especially useful for platform businesses or B2B. Mobile app? Just jump into the demo after intros.

Early Stage 299

Early Stage Venture Capital B2B Sales 299

ConversionXL

OCTOBER 4, 2021

It’s a proverb as old as the internet, probably older. Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge.

Email 136

Email Customer Marketing Software Review 136

Up and Running

MARCH 14, 2017

This validation tactic helps you shed a glaringly honest light on your client acquisition cost, distilling from CPC (cost-per-click), to CPA (cost-per-action), and the various other conversion steps. Personally, I find such data considerably more exciting than any market volume and growth statistics scraped off the internet.

Business Plan 94

Business Plan PPC Lean Campaign 94

Pascal's View

AUGUST 21, 2011

The former includes the Twitters, Facebooks, Linkedins, Tesla Motors of the World and the latter is the 95% of companies (B2B SaaS, Semiconductors, Cap Equipment, Biotech, MedTech, etc) that need to be marketed (Supply Push) by legions of brokers. Specifically, too much money has gone into VC-backed Internet companies at too high a valuation.

Valuation 50

Valuation Social Media Media IPO 50

www.foliomag.com

JULY 31, 2012

B2B: Business Media. Web/Internet/IT/eMedia. B2B Publishing. Internet/Online Only. Mix of B2B and Consumer Pubilshing. Mergers and Acquisitions. Internet/Digital Media. Featured Jobs. Newest Jobs. Job Seeker Login. Post a Job. Employer Login. Browse Jobs. Search Jobs. Post a Job. -->. --> By Topic.

Social Media 40

Social Media Rhode Island Media South Dakota 40

Occam's Razor

APRIL 25, 2011

Have a balance in your spend between acquisition and website. Spend loads on acquisition, but also spend loads on creating websites that deliver on your promises. via Theresa] "Websites that deliver in today's fast-paced, mobile-heavy internet market should not been seen as a nice to have!" Embrace economic value.

Marketing 126

Marketing Flash Analytics Web 126

David Teten

APRIL 1, 2011

His professional career has been substantially dedicated to building high-value technology-powered B2B marketplaces where many thought they couldn’t exist. Daniel Confino, Founder, MergerID Is a qualified lawyer who has 30 years of experience in mergers and acquisitions with a strong international element.

Private Equity 68

Private Equity Merger IPO Equity 68

ConversionXL

MAY 27, 2020

Damn, I’ll admit—I even have a tradition of treating myself with a beautiful new pair after a successful business trip or client acquisition. I’ve been in the B2B link-building game for almost five years, and the true value of link building isn’t quick fixes. B2B copywriting almost always requires more skill and time compared to B2C.

B2B 142

B2B Social Media Email Campaign 142

The Next Web

AUGUST 19, 2013

It just so happened that I became the CEO of a B2B tech startup. Customer Acquisition Cost or CAC is how much money you can spend to get someone to become a customer. Direct sales are common with B2B startups. In order for my startup to be successful, I had to learn from scratch the way sales and marketing work. LTV ­ CAC = ROI.

Belarus 137

Belarus Viral Channel Startup 137

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. Meyler Capital is taking the analytical rigor of modern internet marketing and applying it to fund marketing. . I previously posted a detailed presentation with sales technology tools useful for B2B sales.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

FEBRUARY 28, 2017

It also has massively delicious implications in your data, acquisition and retention strategies (ignoring the sweet, heavenly, implications on your customers). Extend the above incentive purification and imagine the day-to-day behavior of your Acquisition team if you measure them based on CPH. Applying it to digital advertising….

Metrics 60

Metrics Analytics Acquisition Naming 60