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Common B2B Challenges and How To Solve Them

ConversionXL

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. While thousands of B2B organizations struggle, plenty are able to develop long-term success. Common B2B marketing challenges. So what does it take? Let’s dive in.

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Evaluating The Viability Of AI In The Workplace

YoungUpstarts

A recent study from Duke University’s Fuqua School of Business states, “Executives variously defined culture as a company’s tone, operating style, standard of behavior and even the “invisible hand” that guides a firm”. However, achieving topline objectives remains most organizational leaders’ top priority.

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17 Things We’ve Learned from Top Product Marketers

ConversionXL

Understand that B2B buyers are still humans. Maya Shah-Ceccotti , senior product marketing manager at ScreenCloud, claims that marketers in the B2B space often neglect that end buyers are still humans who are only representing businesses. There is no reason why the same shouldn’t apply to B2B customers.

Product 127
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Selling to the enterprise: “Sell to few” vs. “sell to many”?

Version One Ventures

How do we differentiate between B2B start-ups that sell to many vs. sell to a few? Selling to many in the enterprise typically involves selling either to SMBs (where the owner/operator makes the decision on their own) or selling directly to end users (employees) in the organization. Sell to few”: Traditional enterprise sales.

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Why And How Your B2B eCommerce Start-up Should Work On Having A Strong Sales Team

YoungUpstarts

We spoke to Gogoprint about customer acquisition processes, and in particular the importance of sales teams for B2B-oriented e-commerce. However, if you’re a B2B e-commerce start-up, a well-oiled sales team has the potential to contribute strongly to your bottom-line. This is especially true if you are gunning for fast growth.

B2B 129
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The 90-Day CMO and Cross-Channel Acquisition Strategies That Scale

Duct Tape Marketing

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. 07:17] What is you cross-channel acquisition strategy? [11:13] So I have three consultancies that I operate. This is John Jantsch. Ryan: Yeah, absolutely.

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Omnichannel Marketing: 7 Examples to Improve Customer Experience

ConversionXL

Its study of B2B buyers shows an even split in how decision-makers interact with sales reps traditionally, remotely, and self-served digitally: Of the B2B leaders that use omnichannel marketing, 83% say it’s a more successful way to prospect and secure new business than traditional “face-to-face only” selling.

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