Version One Ventures

OCTOBER 18, 2012

In today’s web landscape, word of mouth drives adoption and can lead to “winner takes all” (or almost all) in both B2C and B2B markets. Three of those have since been acquired and patents did not play a significant role in the acquisition process. To my knowledge, only 4 out of my 35 portfolio companies have filed for patents.

IP 163

IP Technical Review B2C Social Network 163

Steve Blank

MAY 29, 2011

B2C vs. B2B is not a meaningful segmentation of Internet startups anymore because the Internet has changed the rules of business. We found 4 different major groups of startups that all have very different behavior regarding customer acquisition, time, product, market and team.

Technical Cofounder 333

Technical Cofounder Early Stage Startup Silicon Valley 333

YoungUpstarts

MAY 29, 2011

B2C vs. B2B is not a meaningful segmentation of Internet startups anymore because the Internet has changed the rules of business. We found 4 different major groups of startups that all have very different behavior regarding customer acquisition, time, product, market and team. You can get more findings from the report.

Silicon Valley 188

Silicon Valley Cofounder Technical Cofounder Startup 188

ConversionXL

OCTOBER 8, 2021

That’s why Customer Acquisition Cost (CAC) is such a critical metric. That would mean the 1100 new customers in March are the result of February’s acquisition cost. The freemium version influences acquisition of new users. This will help you attribute the conversion to the correct acquisition cost. The key takeaway?

Acquisition 135

Acquisition Churn Rate Cost Customer 135

Austin Startup

APRIL 27, 2019

Who says Austin can’t do B2C now ? the business was the same and through acquisitions it became to be worth $1.33 Fifth, after the incredible success of HomeAway and RetailMeNot, which were B2C roll-ups (i.e., As of today, RetailMeNot is worth $1.33 It is just four-years old?—?for for a value creation of $333 million per year.

B2C 51

B2C Austin Cofounder Texas 51

Duct Tape Marketing

SEPTEMBER 30, 2022

12:29] Where do you stand on your messaging for client acquisition? [15:49] If you're moving out of brick and mortar into online, more and more businesses, whether you're B2B or you're b2c, are realizing that digital is a primary channel or at least equal. ” Do you ever fight the urge to say we have to be different again? [12:29]

Marketing 73

Marketing Differentiation B2C PR 73

YoungUpstarts

JUNE 18, 2012

The startup will then look outwards in the region to expand into, either organically or via a partnership, joint venture or acquisition. Consumer Facing B2C. Singapore ) where if you become No.1 1 or 2 player in the market, the business will be cash flow positive and growing at a reasonable amount. Regional from day one (RD1).

Singapore 157

Singapore Technical Cofounder Product Marketing 157

ConversionXL

SEPTEMBER 20, 2018

This isn’t limited to the B2C space. According to ProfitWell , customer acquisition costs (CAC) have increased by over 55% in the last 5 years: At the same time, customer willingness to pay for features has dropped by 30% during that same period: So, on one hand, we have rising costs; on the other, we have a lower willingness to pay.

Marketing 289

Marketing Sales Cycle Acquisition Sales 289

YoungUpstarts

AUGUST 4, 2014

They should also consider launching online B2C or B2B platforms incorporating mobile and social-commerce. Beyond Lenovo’s famous acquisition of IBM’s PC business, entertainment conglomerate Dalian Wanda bought American cinema operator AMC Entertainment followed by British yacht builder Sunseeker.

Technical Review 159

Technical Review United Arab Emirates Saudi Arabia China 159

ConversionXL

FEBRUARY 12, 2019

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. The second relies on retention. The second type is winning. Cohort metrics can help drive more repeat customers.

Retention 126

Retention Analytics Campaign eCommerce 126

Austin Startup

NOVEMBER 29, 2017

Launching a supermarket for natural foods may not sound like a winning proposal in conservative Texas, but Austin delivered — to the tune of a $13,7 bln acquisition by Amazon in 2017. In addition to the B2C market, companies in Austin are also in a formidable position to service business customers.

Early Stage 54

Early Stage Austin Silicon Valley San Antonio 54

ConversionXL

MARCH 6, 2019

Nielsen data on a B2C campaign found that native ads are more effective in driving “brand consideration”: ( Image source ). Compared to the B2C world, B2B attribution faces two challenges: Sales often take place offline. In March 2018 , LinkedIn video ads became available to all companies. LinkedIn video ad metrics.

Video 129

Video B2B Technical Review Campaign 129

ConversionXL

APRIL 28, 2021

Gamification isn’t the domain of B2C or gaming sites alone. It is too early to tell how the impact of these features will move the needle for us, but based on anecdotal feedback we’ve received, users are following their trophy growth.

Email 151

Email Product Marketing Cofounder 151

Hearpreneur

JULY 17, 2020

One such industry is the Network Marketing, which entirely depends on customer acquisition. A lot of new digital wallets are not only restricted to B2C transactions. Every industry is facing a big setback now more than ever. Thus, it is suitable to put faith in industries that have overcome this pandemic.

Technical Review 124

Technical Review Entrepreneur Software Review Artificial Inteligence 124

The Startup Magazine

APRIL 24, 2020

Whether you’re interested in selling a website you built from scratch, or want to sell your Amazon-based B2C brand, there are many different baseline factors that go into determining an appropriate website valuation number. Variation of customer acquisition channels. Examples of these include the following: Age of business.

eCommerce 91

eCommerce Valuation B2C Revenue 91

Up and Running

APRIL 17, 2018

And, these trends don’t just apply to businesses selling directly to consumers (B2C). B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 trillion in sales, compared to B2C’s $2.3 Customer acquisition cost (CAC): Tow much it costs to acquire a new customer.

SEO 80

SEO eCommerce Analytics Software Review 80

VC Cafe

MAY 4, 2021

This is in addition to their 2019 acquisition of Anchor, LinkedIn launched a new ‘Creator Mode’ and is experimenting with social audio – “We’re doing some early tests to create a unique audio experience connected to your professional identity.

Audio 139

Audio Software Review Open Source Social Network 139

View from Seed

SEPTEMBER 11, 2019

For consumer companies this is usually around user acquisition, engagement, and retention. If in the long run your B2C business is likely to have an ad-based revenue model, the ability to acquire a large number of users at zero or extraordinarily low cost is critical.

Seed Stage 149

Seed Stage B2B Seed Capital Revenue 149

VC Cafe

NOVEMBER 2, 2019

In this post I’ll focus on benchmarking resources for seed and series A in the following three categories: SaaS B2C / Consumer apps Deep tech. The main B2C benchmarks have to do with traction: growth in user acquisition, user retention/churn, monetisation, as well as the effectiveness of consumer marketing + virality.

B2C 141

B2C Technical Review Startup Retention 141

ConversionXL

MARCH 31, 2021

More importantly, it’s become an acquisition channel for the agencies they partnered with, allowing them to stand on the shoulders of a well-known brand. The discussion also allowed us to see the most upvoted comments from members giving advice advocated by the broader community. Build personal connections with podcasting.

Audience 127

Audience Non-Compete Distribution Channel 127

Austin Startup

APRIL 17, 2017

Candidates will learn our culture and how to go through steps of sales cycle with Lead Generation, B2B and B2C sales and account management. AUTHORS delivers insights and predictive analytics to entertainment companies during the acquisitions process, supporting editors and producers in making smart project decisions.

Social Media 48

Social Media Semantic Database Artificial Inteligence 48

Austin Startup

OCTOBER 15, 2017

What is your Customer Acquisition Cost? But, it is likely the major differentiator between a win and a loss whether you are selling B2B or B2C. Even more prosaic products are susceptible to all manner of monetization complexity. You probably can’t answer that with clarity until you have acquired 10,000 customers.

Technical Review 48

Technical Review Software Review Nevada Silicon Valley 48

Duct Tape Marketing

NOVEMBER 6, 2018

When you think of online reviews, you may feel that it only applies to businesses in certain industries, particularly those businesses that are B2C. You’ll also want to monitor your customer acquisition costs. Encourage Online Reviews. More than 90 percent of consumers look to online reviews for guidance before making a purchase.

Programming 66

Programming Technical Review B2C Email 66

View from Seed

JUNE 5, 2018

B2C companies usually have a strong grasp of their marketing funnel (and B2B companies with their sales funnel), and the best ones are relentless on constant fine-tuning and optimization. How long would it take from opening the role to get someone in this seat, starting to make an impact to the business?

Hiring 120

Hiring Portfolio Metrics B2C 120

ConversionXL

SEPTEMBER 9, 2021

On Twitter , it’s laid back to suit the B2C, creative audience segment. Each profile should also be consistent with the social network. For example, Mailchimp’s avatars are the same across its social accounts. However, its tone of voice differs slightly. Helping you build your thing is our thing.”.

Social Media 142

Social Media Media Developer Marketing 142

VC Cafe

JULY 15, 2021

As a VC that invests in B2C, I often try to put myself in shoes of a founder looking to grow the audience for their new app to consumers. So while ads can be an effective way to grow, spending on user acquisition before figuring out monetisation is a sure way to shorten runway for early stage startups.

Mobile 190

Mobile Distribution Social Media PR 190

YoungUpstarts

SEPTEMBER 11, 2013

In their own words, it’s: “B2C and B2B marketing that optimizes value to the buyer at any stage of the customer life cycle, dramatically increasing the propensity of that customer to purchase. This concept, according to Extraprise , is seen as real time revenue optimization.

Metrics 133

Metrics B2C B2B Channel 133

View from Seed

MARCH 3, 2015

Even identifying as a demand-gen marketer or branding or B2B or B2C leaves a lot of decisions still on the table to actually execute. It may turn out that Facebook is the most expensive user acquisition channel for you, but you won’t know that until you test other things. Where do you start?

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

YoungUpstarts

SEPTEMBER 11, 2013

In their own words, it’s: “B2C and B2B marketing that optimizes value to the buyer at any stage of the customer life cycle, dramatically increasing the propensity of that customer to purchase. This concept, according to Extraprise , is seen as real time revenue optimization.

Metrics 100

Metrics B2C B2B Channel 100

Austin Startup

AUGUST 29, 2017

That goes for any industry, location or product; from enterprise SaaS in my home town of Austin, to live music ticket sales in Virginia, to B2C services in Seattle. Instead, you’re likely spending your time thinking about new customer acquisition (increase in volume) or you are thinking about optimizing salary or production costs.

Differentiation 54

Differentiation Virginia .Net B2C 54

Duct Tape Marketing

NOVEMBER 23, 2016

He’s successfully helped companies across the B2B, B2C & B2G spaces use their data to overcome their marketing and customer acquisition challenges – and is always willing to help. Sam Ruchlewicz is the resident data expert and Senior Digital Strategist for Warschawski, a Baltimore-based Advertising, Marketing & PR Agency.

Lead Generation 28

Lead Generation Baltimore Programming Framework 28

Mucker Lab

APRIL 6, 2023

You engage the marketing team and you do a lot of acquisition and people are coming. If you work in B2C or e-commerce, you optimize that Add to Cart flow like crazy because that is your revenue. Before you scale the acquisition like crazy, really figure out how to activate new users, how to convert them.

Product 78

Product CTO Hire Startup Fractional CTO 78

The Startup Toolkit

NOVEMBER 4, 2011

Vision for B2C, virality-driven community. The former means your friends won’t hear about your company until the acquisition. Highly experienced, top-tier angels. Vision for B2B, sales-driven technology. Requires team relocation. First-time VCs, building on their own entrepreneurial success. Conveniently local. your website.

Term Sheet 31

Term Sheet Dilution Participating Preferred B2C 31

Seeing Both Sides

JULY 11, 2013

B2C sales and customer acquisition efforts are a different matter (and one I''ll perhaps address in a future blog), but for B2B, those three models are the most common pattern. customer acquisition cost or CAC). I''ll discuss each one below. 1) Enterprise Sales. in quota for a rep (i.e., $1m

Sales 50

Sales Technical Review Software Review B2B 50

VC Cafe

OCTOBER 28, 2021

In this Techcrunch article written by Aaron Levie of Box, he refers to it as the rise of enterprise ‘to ys’, citing the acquisition of Yammer by Microsoft for $1.3 The consumerisation of enterprise was a big investment trend in 2011-2012. “Toys” are new startups attacking a narrow or unattractive segment of the market.

B2B 167

B2B Sales Cycle Software Mobile 167

ReadWriteStart

FEBRUARY 27, 2018

Lead generation , customer acquisition, and sales resources are being approached differently. If you are a small to medium-sized business, you may be contemplating how to transform your sales team to maximize the results from lead generation and customer acquisition activities while minimizing sales resources. Personalizing Pitches.

Sales 71

Sales Artificial Inteligence Lead Generation B2B 71