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How to Measure Ecommerce Customer Acquisition Cost (+ Tips to Reduce it)

ConversionXL

Customer acquisition cost (CAC) is an important metric for any ecommerce business. Put simply, you need a healthy customer acquisition cost for your business to succeed. It’s up to every ecommerce business to find the middle ground between investing too little in customer acquisition and spending beyond your means.

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No Accounting For Startups

Steve Blank

Startups that are searching for a business model need to keep score differently than large companies that are executing a known business model. One of the ways our VC’s kept track of our progress was by taking a monthly look at three financial documents: Income Statement, Balance Sheet and Cash Flow Statement. Here’s why.

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Intel Disrupted: Why large companies find it difficult to innovate, and what they can do about it

Steve Blank

It’s a lot easier to get these numbers to look great by outsourcing everything, getting assets off the balance sheet and only investing in things that pay off fast. Capital is returned to these investors through liquidity events (originally public offerings, but today mostly acquisitions). Lessons Learned.

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No Plan Survives First Contact With Customers – Business Plans versus Business Models

Steve Blank

He and his co-founder were both PhD’s in applied math who believe they can make some serious inroads on next generation search. Then they had a five-year P&L statement, balance sheet, cash flow and cap table. A startup is an organization formed to search for a repeatable and scalable business model. Lessons Learned.

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Why Companies are Not Startups

Steve Blank

The Enterprise: Business Model Execution We know that a startup is a temporary organization designed to search for a repeatable and scalable business model. Somewhere in the dim past of the company, it too was a startup searching for a business model. The question is – why?

IRR 335
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Microsoft, Near Death, & Enterprise Cloud

Agile VC

To be fair to Microsoft they’ve done some laudable things in the past decade like creating a respectable (still distant #2) search company in Bing, being both dominant and innovative in console gaming (Kinnect, Xbox Live, etc), and acquiring some interesting companies (Skype, Yammer). browsers). Want names?

Cloud 113
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How Corporate Sponsorships Can Be A Big Help To Your Small Business

YoungUpstarts

Many corporations are actively searching for opportunities to join forces with startups. IBM leveraged this acquisition with the Catalyst Startup Program , which offers free technical services and mentorship to startups. To start, look at your balance sheet and determine where you spend the most money. Know Your Options.