Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. Focus on the fact that this was the launch of a powerful new new product via a continent-wide rebranding campaign using massive online and offline media buys. Newspapers!

Metrics 165

Metrics Advertising Marketing Social Media 165

Both Sides of the Table

NOVEMBER 29, 2009

He had 2 weeks’ cash left in the bank and was facing massive layoffs or potentially bankruptcy. Most notably you need to understand Earned Media and how blogging, public speaking and social media play an important role in the new PR landscape. Press doesn’t mean anything other than free advertising.

PR 291

PR Bankruptcy Venture Capital Acquisition 291

VC Cafe

APRIL 8, 2010

Q lipso, an Israeli startup funded by JVP (see previous VC Cafe post ), has announced the acquisition of the assets of Veoh , a user generated video site, on the virge of its declaration of bankruptcy. According to the Wall Street Journal , the company was about to file for chapter 11 on March 19th at 5pm.

Bankruptcy 74

Bankruptcy Early Stage Merger Institutional Investors 74

crowdSPRING Blog

DECEMBER 5, 2014

We do like to talk about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, economics and other interesting stuff! Acquisitions — If You Do Sell, Try to Make Sure It’s At a Local Maximum | saastr – buff.ly/1wh5loQ. I hope you enjoy!

Social Media 99

Social Media Small Business Design Media 99

Pascal's View

APRIL 5, 2016

In America, Silicon Valley’s cycles of creative destruction and renewal continuously spawn many new challengers– by funding multiple startups that compete relentlessly until they reach dominant self-sustainability, acquisition by a competitor, or bankruptcy.

Austria 28

Austria Global Silicon Valley Advisory Board 28

David Teten

DECEMBER 3, 2019

“We’re using … TinyLetter for our “Content Newsletter” … and Buffer to schedule social media posts. Point Nine Capital uses Mention for media monitoring. I use Hootsuite to coordinate my social media activity, which consists of Teten.com, PEVCTech.com , Linkedin , AngelList , and (passively) Twitter and Facebook.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

JULY 18, 2011

With all the sexiness oozing out of social media it might seem insane to write about email. I dare say even more than Search (and without a shred of doubt, more than Social Media). For everything you do it is important to measure your effectiveness of all three phases of your effort: Acquisition. Every person in your company.

Metrics 137

Metrics Campaign Email Marketing 137

ConversionXL

OCTOBER 30, 2019

Now try to think of the last time you experimented with something other than your acquisition strategy. Article after article, course after course, conference talk after conference talk addresses acquisition experimentation—getting more conversions at the top of the funnel. Every tip is acquisition-centric. Acquisition.

Retention 48

Retention Metrics Churn Rate Acquisition 48

Cracking the Code

OCTOBER 10, 2008

The top performing SaaS companies typically achieve annual customer renewal rates above 90% - with most of the churn due to death (bankruptcies) or marriage (acquisitions) - and over 100% renewals on a dollar value basis due to up-sells into this installed base. upfront acquisition cost, making the CLTV equal to $2.5-$0.7=

Software Review 48

Software Review North America Europe Metrics 48

Occam's Razor

APRIL 23, 2012

Choose the right metric and they'll create the most glorious digital experience in the universe, the perfect acquisition campaign, the most amazing customer service channel. If you never deliberate, you slowly silently reach the point of no return and file bankruptcy protection. Because deliberate choices can be revisited.

Metrics 152

Metrics Analytics Search Channel 152