Quickly Unpacking SAP’s $8B Acquisition Of Qualtrics
Haystack
NOVEMBER 12, 2018
By all accounts, the Utah-HQ’d company did everything the right way, was an overnight success 16 years in the making, and only raised venture capital as a growth company after years of bootstrapping. Of course, SAP or others could’ve made a run at Qualtrics earlier, and who knows – maybe folks had tried and failed.
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