Startup Lessons Learned
SEPTEMBER 22, 2008
is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)
Both Sides of the Table
OCTOBER 8, 2014
This method was perfected by Gil Elbaz and his team at Applied Semantics in LA and in what some have called “ the most important acquisition ever made by Google ” they acquired the company for $102 million before Google had even IPO’d. Many of the early winners sold for north of a half a billion dollars. It is different.
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Steve Blank
MARCH 4, 2014
For example, the Boston Consulting Group 2 x 2 growth-share matrix was an easy to understand strategy tool – a market selection matrix for companies looking for growth opportunities. These tools brought clarity to corporate strategy, product line extension strategies, and made product management a repeatable process. Strategy Maps.
ConversionXL
MAY 3, 2017
Facebook Custom Audience campaigns will help you cover the gap, and get some real mileage out of your acquisitions. The Museum of Science in Boston ran Facebook campaigns to promote their museum memberships. The Museum of Science, Boston Facebook Ads. Your goal is retention. Let’s take a look at Jimmy Beans Wool.
View from Seed
AUGUST 30, 2016
The city I call home, Boston, is not known for its social products. Here is some data shared by TJ Parker, CEO of Boston-based Pillpack, as first reported by PitchBook: Bos raised roughly same VC as NY since ’06 & ’10 w/ nearly double the exit value, ranked below in ecosystem. Social Has Been a Tale of One Coast.
Startup Lessons Learned
OCTOBER 7, 2008
The App Store is a channel for customer acquisition. I think its helpful to think about two kinds of competition for distribution: acquisition competition and retention competition. Retention competition is how you get people to come back to your app. Then, if your retention is good enough, you can stay there.
Startup Lessons Learned
APRIL 14, 2009
Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. Do you have any thoughts on scalable customer acquisition in cases where a decent bit of knowledge work has to be invested into each customer? Amazon PostRank
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