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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Growth hacking in marketing incorporates the five stages of the customer lifecycle into the “ AARRR Framework ,” otherwise known as the “Pirate Metrics model.”. Let’s look at each stage of the framework and how to use it to drive and measure growth. Acquisition. Image source. Instead, focus on reaching the right people.

Retention 113
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Why Real Learning is Outside the Building, Not Demo Day

Steve Blank

Over the last three years our Lean LaunchPad / NSF Innovation Corps classes have been teaching hundreds of entrepreneurial teams a year how to build their startups by getting out of the building and testing their hypotheses behind their business model.

Lean 315
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Why Build, Measure, Learn – isn’t just throwing things against the wall to see if they work

Steve Blank

But it lacked a framework for testing all commercialization hypotheses outside of the building. With Agile you could end up satisfying every feature a customer asked for and still go out of business. Luckily Alexander Osterwalder’s business model canvas presents a visual overview of the nine components of a business on one page.

Lean 120
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Qualcomm’s Corporate Entrepreneurship Program – Lessons Learned (Part 2)

Steve Blank

Entrenched Innovation Model Issues : Qualcomm’s existing innovation model – wireless products were created in the R&D lab and then handed over to existing business units for commercialization – was wildly successful in the existing wireless and mobile space. Venture Fest was not integral to their success.

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The 90-Day CMO and Cross-Channel Acquisition Strategies That Scale

Duct Tape Marketing

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. 03:18] What are the main challenges for those attempting the fractional CMO model? [07:17] 07:17] What is you cross-channel acquisition strategy? [11:13]

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Hacking for Defense @ Stanford 2021 Lessons Learned Presentations

Steve Blank

The trick is we use the same Lean LaunchPad / I-Corps curriculum — and the same class structure – experiential, hands-on– driven this time by a mission -model not a business model. As we thought about how we could get students engaged, we realized the same Lean LaunchPad/I-Corps class would provide a framework to do so.

Lean 385
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Launching a Portfolio Acceleration Platform at a Venture Capital or Private Equity Fund

David Teten

I propose here a framework for prioritizing your platform buildout. The ability to answer quickly and confidently when your business model is having holes poked in it during diligence is really powerful. An added bonus is having more comfort and control around your business even when NOT fundraising! .