Hippoland

AUGUST 8, 2018

One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. In other words, if you can get 1000 people to come to your website consistently for under $5, then this business model works for you. Sales cycles matter though.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. In other words, if you can get 1000 people to come to your website consistently for under $5, then this business model works for you. Sales cycles matter though.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Austin Startup

NOVEMBER 12, 2017

A frequent metaphor I use in customer acquisition, fundraising, or any kind of deal making is that you as the founder and promoter should present the finished meal on the dining table and not drag your counterparts into the kitchen. The decision is yours as to how you package up your offering in a way that matches your goals.

Term Sheet 48

Term Sheet Technical Review Due Diligence Merger 48

Hippoland

AUGUST 16, 2018

3) Your business model seems flawed OR is not the right fit I talked a lot about unit economics and sales cycles in my last post. For example, some VCs have such deep pockets that they can throw a lot of money at a company to wait out a long sales cycle. But VCs look at unit economics in different ways.

Sales Cycle 54

Sales Cycle Differentiation Early Stage Bootstrapping 54

Hippoland

AUGUST 16, 2018

3) Your business model seems flawed OR is not the right fit I talked a lot about unit economics and sales cycles in my last post. For example, some VCs have such deep pockets that they can throw a lot of money at a company to wait out a long sales cycle. But VCs look at unit economics in different ways.

Sales Cycle 48

Sales Cycle Differentiation Early Stage Bootstrapping 48

ConversionXL

JUNE 2, 2022

This shift in focus results in more efficient use of your marketing budget, shorter sales cycles, and a better customer experience. How you approach it will depend on your business model and ideal accounts and how (or if) you plan to expand campaigns. That’s the power of marketing to a chosen few rather than everyone.

Customer 98

Customer Marketing Channel Acquisition 98

www.forentrepreneurs.com

FEBRUARY 2, 2010

Here are some example metrics that are important at this overall level: CAC – total cost to acquire a customer (see previous blog post Startup Killer: the Cost of Customer Acquisition to understand why this is so important.) SolidWorks 2: The best VAR management program in the world?

Metrics 55

Metrics Design Entrepreneur Startup 55

ConversionXL

APRIL 7, 2021

Sorry, but ABM is not B2B, nor is it right for all markets, business models, or companies (just like every company should not be running freemium aka PLG for acquisition.) Is ABM right for your business? Consider the complex sales infrastructure, long sales cycle, marketing teams to help move to generate interest.

IP 98

IP Marketing Technical Review Software Review 98

Startup Lessons Learned

APRIL 14, 2009

What matters is proving the viability of the company’s business model, what investors call “traction.&# Of course this is not at all true of many profitable small businesses, but they are not what I mean by startups.) Then we could focus on standardizing a product that could have an automated sales cycle online.

Customer 167

Customer San Francisco Lean Hockey Stick 167

infochachkie.com

SEPTEMBER 24, 2011

There is an inherent conflict in a consultant’s business model and the needs of a startup. To fully appreciate why consultants often do not fulfill a startup’s needs, it is important to understand the typical consulting engagement sales cycle. Yet, it does nothing to help you execute your business model.

Equity 40

Equity Silicon Valley Cofounder PR 40

ConversionXL

JUNE 14, 2021

This message appeals to customers who value a comfortable shave without leaning solely on the subscription business model. If we were to create a USP from this conversation alone, a better USP might be “Razors that don’t tug or tear, delivered to you every month.”. Convenience is table stakes in the DTC landscape.

Software Review 158

Software Review Audience Differentiation Framework 158

Hippoland

FEBRUARY 12, 2018

2) What is the business model and the potential unit economics? Certain investors tend to gravitate towards certain business models. When you’re talking with an investor, I’d say in general, he/she has biases towards the customer acquisition methods that has made him/her money before. Or in between?

Seed Stage 48

Seed Stage Business Model B2B Email 48

Hippoland

FEBRUARY 12, 2018

2) What is the business model and the potential unit economics? Certain investors tend to gravitate towards certain business models. When you’re talking with an investor, I’d say in general, he/she has biases towards the customer acquisition methods that has made him/her money before. Or in between?

Seed Stage 48

Seed Stage Business Model B2B Email 48

ConversionXL

MAY 19, 2016

Like any model it has its pros and cons. The biggest shortcoming being that it considers the sales cycle to be a linear process where a customer passes sequentially through sales steps and where he/she is the only one involved in the decision making process. sales page, cart, purchase, etc.)

Analytics 78

Analytics Metrics Channel Software Review 78

Cracking the Code

OCTOBER 10, 2008

In my case (LucidEra -- a SaaS analytics provider focusing on sales, marketing, and financial analytics), weve found that success requires not only building some best practices for analytics into our solution, but also coming up with a repeatable and scalable way to show the customer how to use the analytics and how to interpret the results.

Software Review 48

Software Review North America Europe Metrics 48