Haystack

DECEMBER 29, 2018

Governments blocking acquisitions, the curtailment of company expansion, more scrutiny on overseas operations of U.S. 1/ Social Network Interference. In 2017, we learned about how social media feeds were used to surface biased or planted information. That will take a long time to settle. 3/ Crypto Hibernation.

Technical Review 165

Technical Review Venture Capital Russia China 165

Both Sides of the Table

DECEMBER 5, 2010

I recently spoke at Caltech at the Caltech / MIT Enterprise Forum on “the future of social networking,&# the 30-minute video is here and the PowerPoint presentation is here on DocStoc ). What are the big trends that will drive the next phase of social networks? And so it goes with social networking.

Social Network 318

Social Network Networking Internet Technical Review 318

crowdSPRING Blog

OCTOBER 10, 2018

You Can Send Them Push Notifications – Anyone who messages your page is opted into messaging, so you can send them follow-ups or reminder drip campaigns, which is amazing. As a result, many marketers have moved their campaigns away from Facebook to other social platforms. Messaging has eclipsed social networks in popularity.

Marketing 87

Marketing Software Review Campaign Widget 87

Up and Running

JULY 26, 2016

Your customer acquisition cost and lifetime value are the two magical numbers you need to calculate for each one of your campaigns. Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. Most campaigns can be optimized to increase conversion rates and lower costs.

Revenue 60

Revenue Acquisition Channel Campaign 60

ConversionXL

MARCH 3, 2016

You should have acquisition metrics, behavioral metrics and result metrics no matter what. Acquisition Custom Reports. Visitor Acquisition Efficiency Analysis Report. Note that when you drill down, you’ll be able to see specific campaign information. Take advantage of that to make your custom reports even smarter.

Analytics 48

Analytics Customer PPC Metrics 48

Startup Professionals Musings

SEPTEMBER 26, 2014

On the other end of the spectrum are companies that fell behind the curve and may never recover, including MySpace for social networking, Yahoo with online ads, and maybe even Groupon with discounts for group purchasing. Customer acquisition gets harder and more expensive.

Hockey Stick 263

Hockey Stick Guerilla Acquisition Revenue 263

Startup Professionals Musings

DECEMBER 23, 2017

Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign. This is independent of whether your existing marketing media include traditional or social media, or both. Don’t try to tackle all 20 major categories of digital social media at once.

Media 148

Media Social Media Marketing Campaign 148

Startup Professionals Musings

DECEMBER 1, 2013

Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign. This is independent of whether your existing marketing media include traditional or social media, or both. Don’t try to tackle all 20 major categories of digital social media at once.

Social Media 259

Social Media Media Marketing Startup 259

Startup Professionals Musings

MARCH 3, 2018

On the other end of the spectrum are companies that fell behind the curve and may never recover, including MySpace for social networking, Yahoo with online ads, and Groupon with discounts for group purchasing. Customer acquisition gets harder and more expensive.

Hockey Stick 130

Hockey Stick Guerilla Acquisition Revenue 130

YoungUpstarts

JULY 4, 2019

Many prefer to voice their concerns publicly via social networks. In 2017, four years after the tragic Boston marathon bombing, Adidas sent an email campaign with the subject line, “well done for surviving the Boston marathon.” Remember, today’s consumers don’t just complain directly to companies.

Reputation 145

Reputation Management Australia Boston 145

The Startup Magazine

MAY 30, 2019

Challenger brands, new entrants and start-ups don’t need expensive press, magazine and TV advertising campaigns that take a PhD to calculate the results for – they need cut-through, they need to build audience fast and they need to see quick return on their investment.

Marketing 76

Marketing Agile Social Network Valuation 76

View from Seed

APRIL 24, 2019

Couple that noise with the flurry of AI/messaging startups from a few years back (set off by Facebook’s WhatsApp acquisition), in conjunction with app developers’ notification euphoria… all of which have resulted in a state on our mobile phones where “ our brains being overloaded with push notifications about nothing.”.

SMS 207

SMS San Francisco Channel Dilution 207

Startup Professionals Musings

OCTOBER 23, 2012

Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign. This is independent of whether your existing marketing media include traditional or social media, or both. Don’t try to tackle all 20 major categories of digital social media at once.

Media 231

Media Social Media Marketing Campaign 231

Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. Attribute it all to the Facebook campaigns.

Metrics 165

Metrics Advertising Marketing Social Media 165

Startup Professionals Musings

JUNE 13, 2015

Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign. This is independent of whether your existing marketing media include traditional or social media, or both. Don’t try to tackle all 20 major categories of digital social media at once.

Social Media 120

Social Media Media Marketing Campaign 120

Startup Professionals Musings

NOVEMBER 1, 2015

On the other end of the spectrum are companies that fell behind the curve and may never recover, including MySpace for social networking, Yahoo with online ads, and maybe even Groupon with discounts for group purchasing. Customer acquisition gets harder and more expensive.

Hockey Stick 120

Hockey Stick Guerilla Startup Acquisition 120

Both Sides of the Table

FEBRUARY 21, 2010

I believe that many social networks confused this idea. We have run very successful campaigns by brands such as Sony, NBC, Microsoft, Universal, Clicker and others. We have an analytics platform that helps advertisers discover information about the demographics of the follower base and the effectiveness of their campaigns.

Advertising 284

Advertising Las Vegas Affiliate RSS 284

Gust

SEPTEMBER 27, 2014

Make your public profile as sexy, comprehensive and enticing as possible, adding a short, well done, elevator pitch video (think “the kind of video you see on great Kickstarter campaigns”) and listing your full management team. This added exposure can result in indications of interest (investment, acquisition, partnership, etc.)

Angel Groups 159

Angel Groups Elevator Pitch Software Review Deal Flow 159

ConversionXL

OCTOBER 26, 2022

In this article, you’ll learn how to gain traction on TikTok to grow awareness, traffic, and acquisition. Which type of content gets the most engagement on other social networks? Over three weeks, the campaign generated over 29 million impressions and a 5–10% boost in sales. Look at your customer data.

Sales 115

Sales Customer Viral Marketing 115

Occam's Razor

JULY 18, 2011

Analyzing email campaigns requires three important insights: 1. Your campaign data. Ready for the best email marketing campaign metrics? For everything you do it is important to measure your effectiveness of all three phases of your effort: Acquisition. Optimal Acquisition Email Metrics. You can’t track everything.

Metrics 137

Metrics Campaign Email Marketing 137

ConversionXL

JULY 7, 2020

And yet, Pinterest is the third-most popular social network, with over 322 million monthly active users, nearly 50% of whom are in the United States. Even after you’ve run campaigns, keep an eye on what your direct and indirect competition does. . One of the pins from the hosting campaign above had 120% more saves than clicks.

Marketing 114

Marketing Viral Campaign Search 114

Steve Blank

APRIL 15, 2011

Many of the students had heard phrases that fall under Customer Relationships before; “customer acquisition, SEO/SEM, public relations, Social Network, Advertising, Loyalty programs, cross-sell and up-sell” etc., But the big project for the week was testing and analyzing Customer Acquisition Costs. per click!

Customer 247

Customer Cloud EC2 Channel 247

Version One Ventures

SEPTEMBER 28, 2015

In fact, when we use the term “social platforms” at Version One, we’re referring to messaging (e.g. WhatsApp, SnapChat, Facebook Messenger), private social networks (e.g. Facebook, LinkedIn, Shift Messenger ), public social networks (e.g. Instagram, Twitter, Figure 1 ), and communities (e.g.

Metrics 60

Metrics Churn Rate Due Diligence Social Network 60

techcrunch.com

MARCH 8, 2012

Yes, you have good working knowledge of accounting, an idea of how to bring in sales leads, run a marketing and PR campaign, recruit people and build a great company culture, but that won’t help you build a product that customers want. Three major acquisitions in as many months in this space confirm it is).

Technical Cofounder 49

Technical Cofounder Cofounder San Antonio Europe 49

Duct Tape Marketing

AUGUST 24, 2022

Obviously I want to track various, uh, social networks. If I'm on five different social networks, now I'm gonna get a little more granular, which one of them's actually starting to send us some traffic. If they become customers, this is a place where we might also break down campaigns, ad campaigns.

Marketing 84

Marketing Metrics Analytics Social Media 84

Occam's Razor

AUGUST 11, 2015

The include single custom reports that replace all/most current standard reports in GA on Mobile, Content, Paid Search and Acquisition. Social Media Performance Analysis. Campaign Cost Analysis. Let's say you want to analyze your social media performance. I want to know what Social Network people are coming from.

Analytics 60

Analytics Customer Metrics eCommerce 60

Up and Running

JULY 15, 2014

They tell me things like, “My market is everyone who eats dessert,” or, “Everyone in my community who drives a car,” or, “Anyone in the world who uses social networks.”. From there, they can create a marketing plan that helps them reach this market (also known as customer acquisition strategy ).

Marketing 122

Marketing Forecast .Net Revenue 122

The Next Web

AUGUST 17, 2013

Activation, not acquisition, holds the key. For a social network, friending/following a certain number of users could signal commitment. When the success of a marketing campaign is determined by number of commitments, the incentives to get users on board need to encourage users towards commitment , not just download.

Mobile 133

Mobile Design PR Social Network 133

crowdSPRING Blog

JULY 24, 2018

Google Adwords lets its users launch campaigns directly from your research on keywords, making it a one-stop shop for keyword success. Drip marketing (also known as automated email campaigns, lifecycle emails, or marketing automation) is one of the more recent uses of email to gain traction amongst marketers. Social marketing.

Social Media 51

Social Media Marketing Analytics Audience 51

crowdSPRING Blog

JULY 24, 2018

Google Adwords lets its users launch campaigns directly from your research on keywords, making it a one-stop shop for keyword success. Drip marketing (also known as automated email campaigns, lifecycle emails, or marketing automation) is one of the more recent uses of email to gain traction amongst marketers. Social marketing.

Social Media 48

Social Media Marketing Analytics Audience 48

VC Cafe

SEPTEMBER 27, 2010

A number of investment rounds and acquisitions took place in recent weeks and it’s worth taking note. The startup Tracx , which provides a SaaS solution for tracking and managing marketing campaign on social networks, has received an undisclosed investment from Israeli angel Zohar Gilon. calcalist ].

Software Review 138

Software Review Venture Capital Technical Review SEM 138

ConversionXL

JANUARY 18, 2022

There can be a temptation to get your brand widely recognized by running a blanket campaign that targets all major platforms. Not only is this resource-heavy, but you also risk missing the nuances of social media platforms. Use this when ideating blog post topics and creative campaigns to create a message that resonates.

Audience 122

Audience Technical Review Social Media Campaign 122

ConversionXL

APRIL 24, 2019

Buffett, when thinking of low-cost production moats, uses GEICO (another Berkshire Hathaway acquisition) as an example. Social networks have their own switching costs. For a network effect to take hold, the rate of growth for costs must stay constant as user growth accelerates. The network effect is a powerful moat.

Non-Compete 122

Non-Compete United States Networking Acquisition 122

ConversionXL

SEPTEMBER 24, 2020

Dave McClure’s conversion metrics visualize where different conversion optimization opportunities lie—including those for acquisition. Acquisition focuses on how to grab attention in a very crowded content environment. Strategies span a range of methods, but we’re going to focus on PPC, social media, and search. Image source ).

Acquisition 111

Acquisition Software Review PPC Analytics 111

Jeff Hilimire

MARCH 1, 2011

As people more and more use mobile devices to connect to their social networks, and companies more and more realize that social is incredibly important in their marketing mix (which shockingly is still something that some companies are struggling with), they’ll have to start incorporating mobile strategies into campaigns.

Mobile 31

Mobile Marketing Forecast Campaign 31

ConversionXL

JANUARY 8, 2020

After the acquisition, it started branching out into more areas of data science and analytics. Similar to a social network, Kaggle shows you how the community has interacted with each piece of work, which can help you spot ideas and analyses that stand out. In a Kaggle competition, you can compete for jobs or money (or glory).

Analytics 94

Analytics Artificial Inteligence Software Review Technical Review 94

Duct Tape Marketing

NOVEMBER 10, 2015

In Google Analytics, you can find this report through Acquisition > Overview. Social community – If you’re spending time building your social presence and engagement you’ll want to keep track of these efforts, even if you’re simply tracking follower growth. Competition.

Metrics 28

Metrics Small Business Analytics SEM 28