Trending Sources

Are You Selling Solutions Through The Right Channel?

Startup Professionals Musings

Even the best products and solutions won’t go anywhere unless you sell them through the right channels. Set marketing plans accordingly.

Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

than multi-channel attribution modeling. Multi-Channel Attribution Models. 1. Multi-channel attribution across digital channels.

Creative ways to scale SMB customer acquisition

StartupCFO

The bigger you get, the higher your customer acquisition costs go. Mass media channels like TV and radio have tons of scale.

Corporate Acquisitions of Startups: Why Do They Fail?

Steve Blank

More often than not the results of these acquisitions are disappointing. Is the Potential Acquisition Searching or Executing? So what?

Don’t Overlook This Wildly Profitable Customer Acquisition Channel

Nick O'Neill

The post Don’t Overlook This Wildly Profitable Customer Acquisition Channel appeared first on Nick O'Neill. Nathan Latka is Founder and CEO Heyo , a rapidly growing Facebook marketing service. This week I sit down with Nathan to discuss how his company has been leveraging webinars to skyrocket his customer base. Podcast

Building It Is Not Enough: 5 Practical Tips On User Acquisition

OnStartups

Finding scalable acquisition channels is a time consuming and strategic effort. Do Not Test A Lot Of Channels At Once. hope not.

The Saas Math Funnel: Acquisition

StartupCFO

Instead it’s about the math behind acquisition. Properly setup with granular goals for each channel, GA can be powerful.

Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc.

The Inside Story of a Small Startup Acquisition (Part 2)

Software By Rob

You’ll also have some marketing channels that are bringing in new customers for less than they pay you during their time as a customer.

A Roadmap of Yahoo's Acquisition Targets

Fresh Inc.: The Staff Blog

Marissa Mayer made her first official acquisition last week with Stamped. Quora acquisition wouldn't be cheap, either.

Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies

Occam's Razor

In earlier posts on this blog, I've simply defined the journey as Acquisition, Behavior and Outcomes. And that's not because we stink.

Smart Dashboard Modules: Insightful Dimensions And Best Metrics

Occam's Razor

Search Contribution: Acquisition, Behavior, Outcomes! Channel Contribution: Assists AND Last-Click Impact. Good question! Ready to go?

Steve Blank: Why Corporate Acquisitions of Startups Fail

Fresh Inc.: The Staff Blog

More often than not the results of these acquisitions are disappointing. Is the Potential Acquisition Searching or Executing?

6 Rules for Strategic Acquisitions

Fresh Inc.: The Staff Blog

Mike Volpi led 75 acquisitions during his 7-year stint as chief strategy officer of Cisco. billion (a 53 percent premium!). billion.

Digital Marketing And Analytics: Two Ladders For Magnificent Success

Occam's Razor

From step five on you were likely already delivering some multi-channel value for your company. It is a part of multi-channel analytics chapter.

Excellent Analytics Tip #24: Obsess About Real Business Profitability

Occam's Razor

Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. Sounds like fun? It is. Ouch. : ).

Best Web Metrics / KPIs for a Small, Medium or Large Sized Business

Occam's Razor

Use my Acquisition, Behavior and Outcomes framework to ensure an end-to-end view of important activity and 2. Acquisition: Clicks? Rinse.

Want to Grow Your Business? Here Are 8 Creative Ways to Get More Customers

Up and Running

Managing a Business customer acquisition customers grow your business ManagementNow, you’re eager to expand and grow your business.

Dear Avinash: Attribution Modeling, Org Culture, Deeper Analysis

Occam's Razor

Yehoshua I've covered this topic in detail in this blog post: Multi-Channel Attribution: Definitions, Models and a Reality Check. context].

Customer Acquisition is Oxygen to a Startup

This is going to be BIG.

The good thing is that customer acquisition is a pretty easily testable thing. Which channels will be most effective in acquiring customers?

Organic Growth Startups Won’t Scale Competitively

Startup Professionals Musings

Non-organic growth would include OEM relationships, finding strategic partners, “coopetition,” as well as acquisitions. Fresh customer base.

Too Lijit

Seth Levine's VC Adventure

Ultimately Lijit chose a different path – integrating with over 30 buying channels and standing up their own RTB exchange. Foundry Companies Mergers and Acquisitions acquisition federated media foundry company acquisitions LijitThe fit is a natural one. Congratulations to both the Lijit and Federated teams!

Measuring Incrementality: Controlled Experiments to the Rescue!

Occam's Razor

With a plethora of digital media channels at our disposal and new ones on the way every day(!), how do you prioritize your efforts? Ready?

Three reasons Microsoft will not buy Nokia at any price

Don Dodge on The Next Big Thing

This would mark a change in strategy, and create huge channel conflict with partners. The FTC and EU wouldn't let them - Almost any big acquisition by Microsoft, or any of the big players, will attract an FTC, EU, and even China review. Acquisitions Apple MicrosoftBillion. Investors and sharks are circling. Why not? Not anymore.

China 39

Startups Should Fuel Growth By Acquisitions

Startup Professionals Musings

Non-organic growth would include OEM relationships, finding strategic partners, “coopetition,” as well as acquisitions. Fresh customer base.

Small Business and Startups: Tips for Reducing Refunds

crowdSPRING Blog

Lean business practices Small business Start ups acquisition net profit reduce refund return satisfaction “What is it?”

An Early-Stage Founder’s Quick & Dirty Guide To Growth

OnStartups

To start, you will need to formulate your target customer acquisition cost (CAC). and select the top one or two channels to test for viability.

Is Freemium Compatible with Enterprise Software?

Venture Chronicles

Freemium is not magical pixel dust, it is a way to deliver a multi-channel business model that intersects customer segments regardless of size, complexity, and revenue opportunity. Build your website for throughput and efficiency in support of customer acquisition through the trial experience. compliance).

Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

CAC is often measured incorrectly and doesn’t often doesn’t capture the true costs of acquisition. Customer acquisition cost.

The Lindy Effect on startup potential

A Smart Bear: Startups and Marketing for Geeks

Thus you’ll need to make other channels work, which is not a gimme, as anyone who’s gone through that challenge can attest. Yikes!

The Magic of OtherInbox

Feld Thoughts

Channel proliferation has become a mess for me and one of the companies we are investors in is working on that problem earnestly.

Twitter’s Acquisition, Chirp & Managing Developer Relationships

Both Sides of the Table

articulated in a previous post that  startups should not treat the iPhone as a business but rather as a channel. Twitter).

When to ask for annual prepayment

StartupCFO

With a SaaS business model, you pay to acquire the customer on day 1 and only recover that acquisition cost over time as you collect subscriptions. Source: [link]. When I am talking with SaaS founders the discussion frequently turns to the pros and cons of asking customers to prepay their subscription annually. think this is mistaken.

For Startups, Where Does Brand Marketing Fit? [Traction #32: Nancy Go, Wayfair]

View from Seed

But what if brand marketing could help you get actual results, whether that’s user acquisition or raising a Series A? Channel Links: iTunes , SoundCloud , Stitcher , Google Play. When you hear “brand marketing,” what do you think about? Visit wayfair.com to shop their store.

4 New Customer Loyalty Rules Drive Business Success

Startup Professionals Musings

Marketing-driven customer acquisition. Word-of-mouth driven customer acquisition. According to Inc. Nobody said it would be easy.

Hacking for Defense @ Stanford – Making the World a Safer Place

Steve Blank

All while we’re still writing a Request for a Proposal from within the US Government procurement and acquisition channels. Why? . Crimea.

Consumer Web Platforms: Apps & Customer Acquisition (TieCon 2009.

500 Hats

Startonomics SF 2008) Startup Metrics: Sample User Conversion Dashboard Startup Metrics: Example Marketing Channels Startup Metrics: The 1-Page Business Model Successful Developer Platforms Have 3 Things: Features, Users, Money. Consumer Web Platforms & Customer Acquisition View more presentations from Dave Mcclure. Part II!

Born Global or Die Local – Building a Regional Startup Playbook

Steve Blank

But other critical hypotheses such as activities, resources, partners, channels needed testing offshore. ———-. entrants.)

Global 153

Why Corporate Skunk Works Need to Die

Steve Blank

They had direct interaction with customers and controlled a sales channel which allowed them to negotiate their own deals with customers.

What Do I Do Now? The Startup Lifecycle

Steve Blank

Last week I got a call from Patrick an ex-student I hadn’t heard from for 8 years. The problem is where’s the playbook? What should I be reading/doing?”