A Smart Bear: Startups and Marketing for Geeks

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The Lindy Effect on startup potential

A Smart Bear: Startups and Marketing for Geeks

Or you might have gotten to 1000 customers through one marketing channel, so although surely that same channel can produce another 1000, it’s unlikely that there is 10x the inventory inside that one channel to get you to 10,000 customers. In fact, to achieve 10x you’ll need to make multiple other channels work.

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Kung Fu

A Smart Bear: Startups and Marketing for Geeks

Sometimes that’s defensible distribution channels. Instead, watch payback period for acquisition efficiency, watch retention for product/market fit, watch expansion revenue for long-term growth, and watch gross margin for long-term profitability. A reliable paid acquisition channel results in a somewhat stable business.

Restful 202
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Bootstrapped CPC rule of thumb: MRR/25

A Smart Bear: Startups and Marketing for Geeks

Even after the first hundred customers, half of those were serendipitous one-offs, not representative of repeatable, controllable customer acquisition, and the scale of the data isn’t statistically significant. In the first year of business, you have literally no data for making decisions and predictions.

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The *real* pivot

A Smart Bear: Startups and Marketing for Geeks

It turns out that the cost of customer acquisition for consumers was too high compared to the revenue being generated. “In Most consumer apps get around the high acquisition costs with some sort of virality, but backup isn’t viral. Do you understand the channels to market? Those are horrible economics.

Lean 284
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Smart Bear Live 8: Edwin from MeetingKing.com

A Smart Bear: Startups and Marketing for Geeks

Patrick: You can channel Cathy Sierra on this and say that the users, you become a Meeting King. Is there a repeatable advertising channel that’s going to get you people? And some of that may be exactly to hire this other person to do whatever, like acquisition, and fuel the growth that way. But listing these things?

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How to value your company for sale (Part 1)

A Smart Bear: Startups and Marketing for Geeks

To stoke an existing sales channel. But one thing they do have is a “channel,&# meaning an established pipeline wherein a product can be pushed (often by salesmen) into customer’s hands. That’s where acquisition comes in — if you can’t make it, buy it! Actually, no. To control a market.

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