View from Seed

SEPTEMBER 12, 2017

The old brands and distribution channels are dead or dying. What’s looking likely is that instead of physical stores and ecommerce being distinct, separate channels, we will see increasingly tight integration between the digital and physical experience of a brand or retailer — and new forms of retail experiences altogether.

Internet 209

Internet eCommerce Bankruptcy Technical Review 209

View from Seed

FEBRUARY 24, 2021

Another possible growth channel is through employers, though competing with other benefits is never easy. Players such as Spring Health have seen success in this channel as employers increasingly view mental health/mental wellness as an important issue to address among their employee base. .

Vertical 156

Vertical Software Review Portfolio Demand 156

View from Seed

APRIL 24, 2019

Couple that noise with the flurry of AI/messaging startups from a few years back (set off by Facebook’s WhatsApp acquisition), in conjunction with app developers’ notification euphoria… all of which have resulted in a state on our mobile phones where “ our brains being overloaded with push notifications about nothing.”. They don’t.

SMS 207

SMS San Francisco Channel Dilution 207

View from Seed

MARCH 3, 2015

Then there were also certain social channels that worked for awhile but didn’t stick. For awhile, that channel was a share option on all our blog posts, and we tried paying for stumbles for some campaigns. I don’t want to put all my trust just into one channel because that’s too risky.

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

View from Seed

DECEMBER 6, 2018

what used to feel like efficient performance marketing dollars increasingly feels like blocks of cash you just throw at various channels and hope for the best. D occasionally gets a break when a new channel emerges (and there exists a temporary arbitrage opportunity until all other marketers figure it out). Low on cash?

Operations 120

Operations Minneapolis Channel Dallas 120

View from Seed

NOVEMBER 28, 2016

But what if brand marketing could help you get actual results, whether that’s user acquisition or raising a Series A? Channel Links: iTunes , SoundCloud , Stitcher , Google Play. Maybe big brands, big budgets, or even big wastes of money and time as a startup, right? Subscribe to all NextView content at nextviewvc.com/blog.

Marketing 120

Marketing eCommerce Startup Acquisition 120

View from Seed

OCTOBER 29, 2015

How a product without a concept of a “registered” user like Duck Duck Go addresses acquisition and hunts for signs of a potentially venture-scale business. There were lots of channels we found that you can use to gain traction. We catalogued 19.

Framework 120

Framework Cofounder Startup Channel 120