Both Sides of the Table

APRIL 26, 2016

Perhaps the most misused terms I see these days from entrepreneurs involve CAC (customer acquisition costs) and LTV (life time value) and a lack of understanding these critical components is driving many companies to premature failure. CAC is often measured incorrectly and doesn’t often doesn’t capture the true costs of acquisition.

Metrics 150

Metrics Cost Acquisition Startup 150

ConversionXL

NOVEMBER 10, 2021

Influencer Marketing defines it as: “…creating content that will be promoted through paid distribution channels like sponsored placements, advertisements, and pay-per-click campaigns. Except it does it without relying on organic search engine optimization to make an impact. Experiment with new and emerging platforms and channels.

Advertising 131

Advertising Cost Customer PR 131

ConversionXL

DECEMBER 2, 2020

Should” content also tends to focus on the “what” and “why” components, which pad word counts (and appease search engines) but achieve little else. That type of content ticks all the boxes that search engines—most companies’ dominant distribution channel—reward. Ask Kaleigh: “What’s the most underrated networking channel?”.

Analytics 161

Analytics Acquisition Channel B2C 161

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

ConversionXL

NOVEMBER 23, 2022

Product should be your main channel for customer acquisition, retention and expansion. If you target demand capture, you need to use intent channels that include paint point SEO, PPC, review websites, affiliates and aggregators, or intent data. Daniel Layfield, Growth Product Manager at Codecademy. Gaetano DiNardi.

B2B 94

B2B Marketing Curation PPC 94

ConversionXL

SEPTEMBER 20, 2021

YouTube elevates videos (and channels) that prove meaningful engagement, which is exactly what AVD and CTR do. By elevate, we mean high AVD and CTR can get you into YouTube’s recommendation engine. Select Analytics: There are four Channel Analytics tabs in your dashboard (five if you have a Revenue option). Overview metrics.

Analytics 134

Analytics Metrics Channel Video 134

Steve Blank

DECEMBER 9, 2013

Now that you’ve gotten to know your potential channel and customers, regardless of how much money you’re going to make, will you enjoy working with these customers for the next 3 or 4 years? Or is it something that can grow to a size that will result in an acquisition or some liquidity event?

Cofounder 325

Cofounder Technical Cofounder Liquidity Event Lean 325

Board Effect

DECEMBER 5, 2023

Personalized Outreach and Engagement Generative AI can help nonprofits create effective messaging and personalized appeals, as well as identify the best channels for reaching various target audiences. Social Media Content Creation AI can help generate engaging, relevant content for social media channels within seconds.

Artificial Inteligence 52

Artificial Inteligence Generative AI Government ChatGPT 52

ConversionXL

FEBRUARY 27, 2019

Successful product launch campaigns have a strong value proposition, multi-channel distribution, supporting content, and other trappings common to every marketing campaign. Most products are built by engineers and product people, and they are often uncomfortable cold calling customers to get meetings for early feedback. His solution?

Product 110

Product Campaign Acquisition Social Media 110

YoungUpstarts

FEBRUARY 13, 2019

Just ask Blue Apron, which has found itself in the news recently for its poor stock market performance and its widely criticized acquisition-focused growth strategy — not to mention CEO Brad Dickerson’s unwillingness to release its retention numbers. Blue Apron is hardly alone with its churn problem.

Customer 173

Customer Technical Review Retention Acquisition 173

ReadWriteStart

JUNE 16, 2011

Freshdesk First, Girish Mathrubootham from Chennai, India, pitched Freshdesk , a SaaS company that provides small and medium businesses with on-demand customer support software that offers multi-channel social support. Bizosys Technologies, a Bangalore, India based software engineering company was founded in 2009. Discuss.

India 123

India Bootstrapping Non-Compete Entrepreneur 123

YoungUpstarts

NOVEMBER 1, 2019

also lets you chart your product roadmaps by setting a product strategy, collaborating with the product and engineering teams, and creating visual roadmaps. It lets you clearly identify which activities are the main contributors to your acquisition goals. It is highly secure. Basically a marketing planning tool, Aha! Mighty Networks.

Software Review 113

Software Review Startup Azure SEO 113

Duct Tape Marketing

FEBRUARY 6, 2024

Understanding Research Engine Optimization And Its Impact on SEO with Shama Hyder written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Shama Hyder. Search engines are still here, they're evolving and so forth.

Engineer 64

Engineer SEO ChatGPT Channel 64

Steve Blank

MAY 6, 2015

Founders assumed they understood customer problems/needs, wrote engineering requirements documents, designed the product, implemented /built the hardware/software, verified that it worked by testing it, and then introduced the product to customers in a formal coming out called first customer ship. customer relationships to create demand.

Lean 120

Lean Agile Business Model Customer Development 120

ConversionXL

SEPTEMBER 20, 2018

Just take a look at these three channels: Facebook : 171% Increase in Cost per Thousand Impressions, or CPM ( 2017 ). There are other channels, of course, but these numbers give us a hint that, well, marketing isn’t getting any cheaper. customer acquisition process and channels). Twitter : 20% Increase in CPM ( Q4 2017 ).

Marketing 289

Marketing Sales Cycle Acquisition Sales 289

ConversionXL

APRIL 13, 2017

A growth team, however, is largely overlapped with product, engineering, and design as well. same thing as growth hacker or growth marketer): “The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell.

Analytics 99

Analytics Engineer SEO Channel 99

ConversionXL

MARCH 31, 2021

Using a tool like SparkToro , you can uncover the channels and influencers that your audience is most engaged with. Interviewing them will provide you with their wants and needs from a messaging perspective and uncover topic ideas and distribution channels. Select your content distribution channels.

Audience 127

Audience Non-Compete Distribution Channel 127

ConversionXL

MAY 1, 2017

One of the greatest threats to long-term success is when companies aren’t vigilant enough about responding to the changes in their market—whether it’s by failing to spot product or channel fatigue, acknowledge new competition, make needed updates to products or marketing adjustments in a timely fashion, or embrace new technology coming online.

Technical Review 127

Technical Review Algorithm Channel Analytics 127

This is going to be BIG.

OCTOBER 18, 2022

So many times, I’ve heard founders ask me, “How do I find great engineers?” I realized that you’d never ask this question if you had built a consumer app and you were trying to do customer acquisition. What sales channels are you testing to get your offer of work out there? or “Do you know any awesome marketers?”

Product 135

Product Acquisition Channel Differentiation 135

ConversionXL

NOVEMBER 24, 2021

And you’ll find hundreds of videos of him talking about “underpriced attention” on his YouTube channel. people who frequently use the #retailtech), we can use SparkToro’s insights to find podcasts and YouTube channels this audience already engages with. Personal branding efforts require consistency and authenticity.

Reputation 134

Reputation Audience Management Social Media 134

ReadWriteStart

NOVEMBER 19, 2010

First is that there are, perhaps, a thousand people in the world of entrepreneurship who know what they are doing when it comes to dealing with issues like financing, positioning, market sizing, customer validation, customer acquisition and other seemingly obvious topics that all entrepreneurs need to deal with. On to the roundtable recap.

Silicon Valley 114

Silicon Valley Technical Review Startup Early Stage 114

ConversionXL

SEPTEMBER 3, 2021

Done right, ASO can reduce user acquisition costs, increase app downloads, and improve your app’s value. But ASO, like search engine optimization, fails when worshipped like a false god. Lowering your customer acquisition costs (CAC). Then, target them with user acquisition campaigns.

Metadata 121

Metadata Technical Review Retention Metrics 121

Occam's Razor

OCTOBER 21, 2013

As an analyst, I was upset that this change would hurt my ability to analyze the effectiveness of my beloved search engine optimization (SEO) efforts – which are really all about finding the right users using optimal content strategies. We are headed towards having zero referring keywords from Google and, perhaps, other search engines.

Search 154

Search SEO Analytics Engineer 154

Startup Professionals Musings

SEPTEMBER 9, 2019

Large corporations and conglomerates, the engines of growth and vitality in the twentieth century, have lost their edge and their image. Most of their new claims to innovation are acquired through mergers and acquisitions from the entrepreneurial pipeline. Existing technologies have been “commoditized” globally. Marty Zwilling.

Engineer 219

Engineer Entrepreneur Offshore Merger 219

Occam's Razor

OCTOBER 15, 2012

My goal is to get them excited about creating an amazing digital acquisition strategy that delivers noteworthy experiences through their owned digital platforms, and which ultimately delivers bigger profits (usually offline, but online as well). What is the role of Search Engines in the purchase process? But there you have it.

Global 136

Global Czech Republic Russia Norway 136

Up and Running

JULY 26, 2016

Your customer acquisition cost and lifetime value are the two magical numbers you need to calculate for each one of your campaigns. Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. If the CAC is above the LTV, but not too much—there’s some potential in this channel.

Revenue 60

Revenue Acquisition Channel Campaign 60

Steve Blank

OCTOBER 24, 2016

The launch of the Xbox and Kinect, and the acquisitions of Skype and Yammer happened on his shift. It wasn’t that Microsoft didn’t have smart engineers working on search, media, mobile and cloud. If you think the job of a CEO is to increase sales, then Ballmer did a spectacular job. Yet a very smart CEO missed all of these.

Azure 120

Azure Business Model Cloud Artificial Inteligence 120

Steve Blank

OCTOBER 24, 2016

The launch of the Xbox and Kinect, and the acquisitions of Skype and Yammer happened on his shift. It wasn’t that Microsoft didn’t have smart engineers working on search, media, mobile and cloud. If you think the job of a CEO is to increase sales, then Ballmer did a spectacular job. Yet a very smart CEO missed all of these.

Azure 120

Azure Business Model Cloud Artificial Inteligence 120

The Next Web

DECEMBER 12, 2013

Myth #2: You can bolt on community, once the commerce engine is going. Growth hacking” or the mentality of “try every viral trick, every channel as quickly as possible in order to get ahead in the land grab” is a hot topic. Communities are incredibly hard to create and curate so they cannot simply be bolted on.

Mobile 136

Mobile Silicon Valley Viral Technical Review 136

Steve Blank

APRIL 12, 2010

One of the Pivot’s positive consequences for the startup team is realizing that a lack of scalable revenue is not the fault of Sales or Marketing or Engineering departments – and the solution is not to fire executives – it’s recognizing that there’s a problem with the assumptions in the initial business model.).

Business Model 332

Business Model Agile Customer Development Startup 332

ConversionXL

FEBRUARY 3, 2022

You’ll also learn how to apply growth marketing to five key channels and how to plan and execute experimentation. It’s about identifying the channels and tactics that work best for your organization and then maximizing marketing efforts by confirming the best moves through experimentation. What is growth marketing? And what it isn’t).

Framework 102

Framework Marketing Acquisition Retention 102

The Equity Kicker

OCTOBER 17, 2012

Today Facebook opened it’s first non-US engineering centre in London. I was also pleased to read their list of reasons for choosing London: London’s strengths in mobile, particularly Android. London has the world’s second largest concentration of Facebook-registered third party developers.

Engineer 113

Engineer Non-Compete Artificial Inteligence Social Network 113

K9 Ventures

OCTOBER 11, 2011

I had recently finished the Master of Software Engineering ( MSE ) program at Carnegie Mellon and gone full time on my first startup. So Diego did what only a hacker who loves music can do — as a side project he built a search engine for MP3s – (2look4.com) These companies don’t have search engineers on staff.

Pennsylvania 93

Pennsylvania Search Acquisition Software Engineering 93

Occam's Razor

AUGUST 12, 2013

than multi-channel attribution modeling. Here's the outline of our incredible multi-channel attribution modeling adventure: ~ Three Unique Attribution Challenges. ~ Multi-Channel Attribution Models. Multi-Channel Attribution Analysis. ~ Multi-channel attribution across digital channels. Grab a Red Bull.

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

JUNE 16, 2020

You still need to: Create quality content on relevant topics that users search for; Make sure search engines can access it; Establish your site as an authority. Enterprise sites are typically bigger, which adds emphasis on technical accessibility, but the basics remain: Can search engines efficiently access your content? Conclusion.

SEO 121

SEO Technical Review Software Review XML 121

K9 Ventures

OCTOBER 11, 2011

I had recently finished the Master of Software Engineering ( MSE ) program at Carnegie Mellon and gone full time on my first startup. So Diego did what only a hacker who loves music can do — as a side project he built a search engine for MP3s – (2look4.com) These companies don’t have search engineers on staff.

Pennsylvania 90

Pennsylvania Search Acquisition Software Engineering 90

Occam's Razor

JANUARY 2, 2013

Multi-channel attribution was the flavor of the month for every month in 2012. Conversions > Multi-Channel Funnels > Assisted Conversions. If email assists, can we understand its order in the conversion process and which channel it most assists? Did you realize your acquisition was distinct on mobile?

Analytics 159

Analytics Search Campaign eCommerce 159