Startup Professionals Musings

SEPTEMBER 11, 2021

Traction is evidence that your product or service has started that “hockey- stick” adoption rate which implies a large market, a valid business model, and sustainable growth. A graph that shows a hockey-stick “up and to the right” curve with at least three data points per key indicator is a great visual assist.

Hockey Stick 304

Hockey Stick Early Stage Metrics Acquisition 304

Both Sides of the Table

JANUARY 11, 2014

“Growth hacking perpetuates this myth that you can magically achieve hockey-stick growth by using short-term “hacks.” “ I have always encouraged teams to think about growth as daily blocking-and-tackling rather than a dark art. they’ll flock to your channel with marketing budgets and tech prowess.

Technical Review 384

Technical Review Hockey Stick SEM Channel 384

Startup Professionals Musings

FEBRUARY 26, 2013

Traction is evidence that your product or service has started that “hockey- stick” adoption rate which implies a large market, a valid business model, and sustainable growth. A graph that shows a hockey-stick “up and to the right” curve with at least three data points per key indicator is a great visual assist.

Hockey Stick 266

Hockey Stick Early Stage Metrics Acquisition 266

This is going to be BIG.

JULY 26, 2010

The only concern was that they didn’t know what their cost of customer acquisition was, nor did they which channels would be most effective, or how much they could acquire out of each channel. The good thing is that customer acquisition is a pretty easily testable thing.

Acquisition 128

Acquisition Hockey Stick Customer SEM 128

ConversionXL

FEBRUARY 19, 2016

You get more traffic, more conversions, more money – in an endless hockey stick shaped cycle. How do you balance traffic acquisition with conversion optimization? You can usually tell this is the case when your SEO traffic converts well below other acquisition channels. Of course, it’s not so simple.

SEO 48

SEO Technical Review Algorithm Jacksonville 48

Software By Rob

SEPTEMBER 17, 2013

VC companies need hockey stick growth. Channels can be smaller. Since escape velocity for a bootstrapper might mean having a few thousand customers, not a million customers, then you can focus on growth channels that have a much lower ceiling. Acquisition can be manual. Startups'

Hockey Stick 69

Hockey Stick Bootstrapping Cofounder Acquisition 69

Hippoland

AUGUST 8, 2018

One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. Forget about traction and hockey stick growth. Another way is to have unique promotion channels, but these must be scalable.

Founder 48

Founder Sales Cycle Affiliate Retention 48