View from Seed

APRIL 24, 2019

Couple that noise with the flurry of AI/messaging startups from a few years back (set off by Facebook’s WhatsApp acquisition), in conjunction with app developers’ notification euphoria… all of which have resulted in a state on our mobile phones where “ our brains being overloaded with push notifications about nothing.”. They don’t.

SMS 207

SMS San Francisco Channel Dilution 207

David Teten

SEPTEMBER 6, 2015

Her work included heading Nokia’s location-based services business and app portfolio for emerging markets, which she built from a back-of-a-napkin idea to a 100-person organization with over 10 million users. We never seek any rights to give Amex preferential treatment at the time of a potential acquisition.

Venture Capital 60

Venture Capital Balance Sheet Technical Review Portfolio 60

Occam's Razor

AUGUST 12, 2013

than multi-channel attribution modeling. Here's the outline of our incredible multi-channel attribution modeling adventure: ~ Three Unique Attribution Challenges. ~ Multi-Channel Attribution Models. Multi-Channel Attribution Analysis. ~ Multi-channel attribution across digital channels. Grab a Red Bull.

Channel 161

Channel Analytics Campaign Conversion 161

Austin Startup

AUGUST 2, 2018

Not only are they amplifying the data behind why this is a smart business move, but also driving that forward with their portfolio. In Austin alone, the group has over 3K members, an active Slack channel and plenty of events. Connect with them: on their website and join the Austin channel.

Austin 57

Austin Software Review Technical Review Entrepreneur 57

Up and Running

MARCH 6, 2013

2: Not bringing a portfolio of your work : When interviewing for a position on a marketing team, ALWAYS bring a portfolio to your interview. Being an online business we care about traffic acquisition, traffic referral sources, time on site, page views, bounce and exit rates, click rates, and conversions.

Warrant 91

Warrant Portfolio Metrics Software 91

ReadWriteStart

JULY 18, 2011

Years later Clavier's name now comes up all the time when one of his portfolio companies finds success; his exits include Mint, Tapulous, and UserPlane, other investments include Mashery (a ReadWriteWeb sponsor), Rapleaf, Fitbit, bitly, GroupOn, Twitter and many more. You should do your own due diligence on the investors.

Investment Bankers 153

Investment Bankers Technical Review Cofounder Due Diligence 153

Both Sides of the Table

FEBRUARY 28, 2018

If the retailer can get the product “exclusively” (even for just a time window) then it hopes to get more customers shopping at its store or watching its video channel vs. its competitors. I will use some examples from Parachute and some other portfolio companies to give you examples from our experiences of watching successful brands grow.

Curation 296

Curation Los Angeles Differentiation Channel 296

The Equity Kicker

FEBRUARY 14, 2013

Notable examples of companies in this market include our portfolio company Lovefilm (acquired by Amazon for a rumoured £200m ), our portfolio company Graze that sells healthy snacks, shoe subscription businesses ShoeDazzle and StylistPick , and startup coffee subscription business Kopi.

eCommerce 133

eCommerce Curation Acquisition Portfolio 133

ConversionXL

MARCH 19, 2020

When it comes to identifying what has changed, Labay continues: I’d think the first stop is analytics—who dropped off, what channels, who remained, etc., Use that intelligence to inform product portfolio and investment choices.”. This means more people behind a screen, which means more opportunity across distribution channels.

Marketing 121

Marketing Campaign Non-Compete Lean 121

Occam's Razor

JANUARY 2, 2013

Like everything in life, you want a balanced portfolio (left). Multi-channel attribution was the flavor of the month for every month in 2012. Conversions > Multi-Channel Funnels > Assisted Conversions. If email assists, can we understand its order in the conversion process and which channel it most assists?

Analytics 159

Analytics Search Campaign eCommerce 159

K9 Ventures

OCTOBER 11, 2011

This acquisition also made me think more about how threads and networks cross and connect. Given Daniel’s expertise in search and information retrieval (blog: The Noisy Channel ), when Diego and I started discussing IndexTank, I introduced him to Daniel. Another good friend of mine is Daniel Tunkelang (@ dtunkelang ). Small world!

Pennsylvania 93

Pennsylvania Search Acquisition Software Engineering 93

K9 Ventures

OCTOBER 11, 2011

This acquisition also made me think more about how threads and networks cross and connect. Given Daniel’s expertise in search and information retrieval (blog: The Noisy Channel ), when Diego and I started discussing IndexTank, I introduced him to Daniel. Another good friend of mine is Daniel Tunkelang (@ dtunkelang ). Small world!

Pennsylvania 90

Pennsylvania Search Acquisition Software Engineering 90

ReadWriteStart

AUGUST 26, 2022

What guidance for your portfolio companies? I think every company’s portfolio is different, so they’re all different sizes, different stages, different geographies, different cash positions, and different market leadership positions. . I will say the one thing we tell all our portfolio companies is to get fit and lean in.

Partner 132

Partner Cofounder Retention Acquisition 132

Occam's Razor

JULY 24, 2018

Some metrics apply across all channels, like Awareness, Consideration and Purchase Intent. Analyzing these metrics not only fundamentally changes marketing strategy (think tens of millions of dollars for large companies); their insights can change your company’s product portfolio, your customer engagement strategies and much more.

Analytics 93

Analytics Framework Metrics Algorithm 93

ConversionXL

FEBRUARY 19, 2016

How do you balance traffic acquisition with conversion optimization? You can usually tell this is the case when your SEO traffic converts well below other acquisition channels. Also note that often, organic traffic is one of the highest converting channels. CRO and SEO: The Perfect Couple? There shouldn’t be a conflict.

SEO 48

SEO Technical Review Algorithm Jacksonville 48

View from Seed

JANUARY 24, 2018

When we create new platform initiatives, our team tries to think about how we can be the most impactful with our portfolio companies. Today, we’re thrilled to announce a new program that we hope will help our portfolio companies with two of these bullets. Building a great product. We want to talk to you! by Tapjoy).

Operations 176

Operations Cofounder Technical Review Angel Investor 176

Seeing Both Sides

JULY 11, 2013

Across our portfolio and in my own entrepreneurial experience, I have seen three main sales models work successfully in scaling B2B sales: 1) Enterprise; 2) Telephone; and 3) Developer-driven. customer acquisition cost or CAC). For example if you have a 90% gross margin SaaS software product and assign a $1.1M

Sales 50

Sales Technical Review Software Review B2B 50

View from Seed

JULY 9, 2015

Across the NextView portfolio and in discussing this topic more broadly, we’ve found that funding announcements are rarely good customer acquisition channels. They aren’t great demand-gen channels. Fourth, keep investors in mind when you announce. Nor will it make or break a company’s trajectory.

Startup 120

Startup PR Cofounder Stealth 120

David Teten

MAY 16, 2011

Kevin Barhydt, Head of Acquisitions, RPX. He then led the growth of the domain services division, expanded into the aftermarket business and built Oversee’s owned and operated portfolio of domain names into one of the worlds largest, firmly establishing the company as a leader in Internet real estate.

Naming 122

Naming Government Intellectual Property LLC 122

Occam's Razor

OCTOBER 21, 2013

The Multi-Channel Funnels folder in Google Analytics contains the Top Conversion Paths report. The reason I love the above view is that for each channel, I'm able to present our management team a simple, yet powerful, understanding of the contribution of our marketing channels – including search. See Page Value there?

Search 154

Search SEO Analytics Engineer 154

Hippoland

AUGUST 8, 2018

One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. But, if they are not, it’s very hard to use paid acquisition to generate that type of traffic for under $5. 3) Does your business have naturally short retention?

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. But, if they are not, it’s very hard to use paid acquisition to generate that type of traffic for under $5. 3) Does your business have naturally short retention?

Founder 48

Founder Sales Cycle Affiliate Retention 48

Duct Tape Marketing

APRIL 14, 2022

They can keep doubling down on advertising with the digital goliaths of today or begin to diversify and invest in other marketing channels, with an eye toward the future. What makes it scalable and more of a marketing channel is that it's managed using software. John Jantsch (05:42): Is, is as opposed to just another channel.

Marketing 89

Marketing Affiliate Channel Software Review 89

This is going to be BIG.

AUGUST 21, 2011

GroupMe, a First Round portfolio company, just announced its acquisition by Skype. Through Skype, they’ll have a huge distribution channel, so this will be only the beginning for the company. Through Skype, they’ll have a huge distribution channel, so this will be only the beginning for the company.

Venture Capital 102

Venture Capital Acquisition Portfolio Distribution 102

K9 Ventures

JULY 5, 2011

I’m pleased to announce that K9 Ventures’ portfolio company BackType (@ BackType ) has been acquired by Twitter. It was clear that social media was to be a major marketing channel. Companies and brands would be (and now are) funneling a lot of dollars into this channel. That’s where BackType stepped in.

Social Media 90

Social Media API United States Metrics 90

This is going to be BIG.

JUNE 15, 2015

In other words, do you "do marketing" or do you "help seed and Series A backed companies test and optimize their marketing content, deploy it across multiple channels, and analyze the customer acquisition analytics to create a plan to scale future marketing budgets?" Maybe it's a lunchtime seminar for the portfolio companies of a VC.

Curation 60

Curation Acquisition Analytics Portfolio 60

David Teten

DECEMBER 3, 2019

However, in private markets, there is more room to optimize across all 11 steps of the investing process: firm management , marketing, fundraising , origination , manage relationships, due diligence, negotiation, monitoring, portfolio acceleration , reporting, and.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Growthink Blog

MARCH 1, 2017

Rising public markets, with big companies flush with fresh equity and thus able to more assertively pursue growth-by-acquisition strategies, creates a virtuous trickle-down effect on valuations and business sale probabilities for even the smallest of firms. Yes, let’s channel Harry Truman and always have the buck only stop with us. #2.

Marketing 48

Marketing Private Equity Acquisition Equity 48

www.forentrepreneurs.com

FEBRUARY 2, 2010

This is a little harder to do for channel sales, but still extremely valuable. Here are some example metrics that are important at this overall level: CAC – total cost to acquire a customer (see previous blog post Startup Killer: the Cost of Customer Acquisition to understand why this is so important.)

Metrics 55

Metrics Design Entrepreneur Startup 55

ConversionXL

OCTOBER 25, 2018

It’s hard to do, which is why most demand generation advice merely advocates adding another channel or tool to the heap. At a bare minimum, correct goal tracking in Google Analytics identifies the most valuable on-site user behaviors and attributes them to a marketing channel. But demand generation isn’t a pile of tactics.

Demand 132

Demand Vertical Campaign Channel 132

Occam's Razor

SEPTEMBER 19, 2011

With a plethora of digital media channels at our disposal and new ones on the way every day(!), How do you figure out which channels to invest in more and which to kill? Oh, and the killer question… if you invest in multiple channels, how much incrementality does each channel bring to your bottom-line?

.Net 119

.Net Campaign Analytics Channel 119

Both Sides of the Table

MAY 4, 2010

We also talked a lot about Geodelic , a portfolio company of Clearstone, who is trying to change the metaphor of how people discover location based information by partnering with large companies and brands. It seems like M&A ebbs and flows through periods of rapid acquisition followed by years of divestitures. businesses.

IPO 236

IPO .Net Venture Capital Strategic Investors 236

Steve Blank

AUGUST 31, 2009

The first hint lies in its name; this is a product development model, not a marketing model, not a sales hiring model, not a customer acquisition model, not even a financing model (and we’ll also find that in most cases it’s even a poor model to use to develop a product.) So what’s wrong the product development model? before you ship.

Customer Development 238

Customer Development Developer Customer Silicon Valley 238

Austin Startup

FEBRUARY 1, 2018

Creating and showing constant momentum through personal portfolio projects and volunteering is a powerful means of landing a new job as a product manager, especially if one has never officially held the professional title “Product Manager.” stars to 4.6 stars overall out of >20,000 reviews.” SO, YOU’RE HIRED! Be careful, though!

Management 85

Management Product Technical Review Software Review 85

Austin Startup

JUNE 15, 2010

As a result, marketing teams can gain deeper insight about their consumers and present personalized recommendations, promotions and other sales incentives across a variety of channels where the consumers interact with their brand. Coremetrics’ offerings are a new addition to IBM’s business analytics portfolio.

Analytics 69

Analytics Portfolio Agile eCommerce 69

Hippoland

JUNE 26, 2016

What customer acquisition channels did you test? Just when you thought you could not possibly invest in yet another on-demand food delivery company, they were convincing in articulating the problem. If you are super duper early and don’t have meaningful revenue, show me what you’ve learned by testing the market. Cross-promotions?

Email 91

Email Seed Stage Cofounder Demand 91

Steve Blank

APRIL 1, 2020

Ask yourself: Are there now new customers, new services and new channels to pursue? How can you shift focus to customer retention versus acquisition? They may have seen new ideas from other companies in their portfolio so be open to additional suggestions. What do you think is the right thing to do?

South Korea 333

South Korea Salary Business Model China 333