Both Sides of the Table

DECEMBER 5, 2010

I recently spoke at Caltech at the Caltech / MIT Enterprise Forum on “the future of social networking,&# the 30-minute video is here and the PowerPoint presentation is here on DocStoc ). What are the big trends that will drive the next phase of social networks? And so it goes with social networking.

Social Network 318

Social Network Networking Internet Technical Review 318

ConversionXL

FEBRUARY 12, 2019

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. The second relies on retention. The second type is winning. Sooner or later, relying on new customers will break you.

Retention 126

Retention Analytics Campaign eCommerce 126

The Startup Magazine

SEPTEMBER 23, 2021

The creator economy has changed the way we, as a society, experience social networks. Audiences constantly consume information through the different content channels daily. To begin, we are planning between three to five acquisitions, each with a budget of tens of millions of dollars.

Private Equity 144

Private Equity Developer Venture Capital Merger 144

Up and Running

JULY 26, 2016

Your customer acquisition cost and lifetime value are the two magical numbers you need to calculate for each one of your campaigns. Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. If the CAC is above the LTV, but not too much—there’s some potential in this channel.

Revenue 60

Revenue Acquisition Channel Campaign 60

View from Seed

APRIL 24, 2019

Couple that noise with the flurry of AI/messaging startups from a few years back (set off by Facebook’s WhatsApp acquisition), in conjunction with app developers’ notification euphoria… all of which have resulted in a state on our mobile phones where “ our brains being overloaded with push notifications about nothing.”. They don’t.

SMS 207

SMS San Francisco Channel Dilution 207

ConversionXL

SEPTEMBER 9, 2021

With a social media content strategy rooted in relationships and communication. Each profile should also be consistent with the social network. For example, Mailchimp’s avatars are the same across its social accounts. Those marketing channels are (at time of writing) the dominant players in the space.

Social Media 142

Social Media Media Developer Marketing 142

crowdSPRING Blog

OCTOBER 10, 2018

According to Larry Kim, founder and CEO of MobileMonkey, “Facebook Messenger chatbots are the #1 growth marketing channel for the next +5-10 years.” Messaging has eclipsed social networks in popularity. Since this is a unique channel, talk like you would with a friend. What’s your most valuable content?

Marketing 87

Marketing Software Review Campaign Widget 87

The Startup Magazine

MAY 30, 2019

A new kind of company, built to leverage new technologies, new media channels, new working practices and new consumer markets, Crowdify is agile, adaptive, responsive and forward thinking — but also grounded and focused on product and brand strategy and return on marketing investment.

Marketing 76

Marketing Agile Social Network Valuation 76

Sophia Perl of Wisdom

AUGUST 27, 2011

A notable site is FaceSmash which sold for $30k the week the movie Social Network came out. Even Perez Hilton blogged about Flippa because of its relationship to FaceSmash and Social Network. The main difference is that they were able to leverage their distribution channel.

EC2 53

EC2 Social Network Distribution Demand 53

ConversionXL

MARCH 3, 2016

You should have acquisition metrics, behavioral metrics and result metrics no matter what. Acquisition Custom Reports. Visitor Acquisition Efficiency Analysis Report. For example, Alex is responsible for paid channel and Shanelle is responsible for social media, but they rarely speak or share insights.

Analytics 48

Analytics Customer PPC Metrics 48

The Next Web

JANUARY 26, 2014

Back when Facebook was still just for schools, some schools already had their own social networks. Instead of trying to market directly to students at those schools (“but we already have a social network!”) This tactic was made famous by Facebook. The Cross Post. What is this? Why do I know this? Why does it work?

Thailand 167

Thailand Social Network PPC Singapore 167

Austin Startup

APRIL 25, 2017

This begs the question: how much time do users spend in Snapchat today compared to other social networks, and how will that number change over time? Snap has introduced a panoply of well-regarded features over the years: stories, face and location filters, memories, discovery channels, etc. People still have to eat, work, etc.

Valuation 48

Valuation Technical Review Forecast Social Network 48

Steve Blank

APRIL 15, 2011

This week they were testing one of the most confusing sections of a company’s business model – Customer Relationships - the activities used to “Get, Keep and Grow” customers in a physical or virtual (web or mobile) channel. But the big project for the week was testing and analyzing Customer Acquisition Costs.

Customer 247

Customer Cloud EC2 Channel 247

Steve Blank

JANUARY 26, 2016

Today these potential adversaries are able to harness the power of social networks, encryption, GPS, low-cost drones, 3D printers, simpler design and manufacturing processes, agile and lean methodologies, ubiquitous Internet and smartphones. Department of Defense and Intelligence Community are now facing their own disruption from ISIS.

Silicon Valley 120

Silicon Valley North Korea Agile Lean 120

The Equity Kicker

OCTOBER 17, 2012

That’s great news for the startup ecosystem here because it will make it easier for the world’s largest social network to build partnerships and make acquisitions in the UK, and because over time it will increase the flow of ex-Facebook engineers into UK startups.

Engineer 113

Engineer Non-Compete Artificial Inteligence Social Network 113

Both Sides of the Table

APRIL 21, 2010

Assistly “Multi-channel customer support and management service&# – this is another industry I love and I specifically love the team at Assistly. companies need a “multi-channel&# customer support tool to become the Zappos of their industries. The build “implicit social networks.&# Enter Xobni.

Venture Capital 265

Venture Capital Social Network Angel Investor Chad 265

YoungUpstarts

MAY 16, 2016

No matter how you choose to brand your business , you will need to keep a consistent tone and aesthetic across every marketing channel you use. Pamela Webber is Chief Marketing Officer at 99designs where heads up the global marketing team responsible for driving customer acquisition and increasing lifetime value of customers.

Entrepreneur 109

Entrepreneur Early Stage Social Network Acquisition 109

Duct Tape Marketing

DECEMBER 5, 2013

Integrate Pinterest With Your Other Social Media Channels. Pinterest arrived to the social network party after other popular networks like Facebook and Twitter. Sharing your pins across your other social media accounts. Add a Link To Your Pinterest Account on Your YouTube Channel. Google Plus.

Social Media 77

Social Media Social Network Channel HTML 77

Up and Running

AUGUST 5, 2015

Take a cue from Natasha, and channel her motivation and fresh perspective to find and use the resources available to all. In this age of the digital, social network, more and more people telecommute to work, and it has become more acceptable not to have interpersonal contact. Sometimes you just never know.

Trinidad 60

Trinidad Software Review Small Business Administration Small Business 60

Duct Tape Marketing

AUGUST 24, 2022

But ultimately the reason for tracking that is to then say, okay, of the channels, for example, of our traffic, what of that traffic is ultimately converting to a customer. Our are trafficked by channel. Obviously I want to track various, uh, social networks. We can back that then into the cost of client acquisition.

Marketing 84

Marketing Metrics Analytics Social Media 84

Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. As Facebook is a very young channel, it is not surprising that everyone's struggling with the answer. Lesson 1: Correlations don't imply causality.

Metrics 165

Metrics Advertising Marketing Social Media 165

crowdSPRING Blog

JANUARY 30, 2013

The most effective content marketers spend a higher percentage of their marketing budget on content marketing (compared to other strategies), and use more tactics than the average to distribute their content through more social networks. But content marketers aren’t limiting their activities to LinkedIn.

North America 100

North America B2B America Marketing 100

David Teten

SEPTEMBER 6, 2015

At Virgin Mobile USA, Mari led early initiatives in mobile commerce, social networking and advertising. We never seek any rights to give Amex preferential treatment at the time of a potential acquisition. Understand whom you can approach with what type of a request before you do, and always use warm channels to reach out.

Venture Capital 60

Venture Capital Balance Sheet Technical Review Portfolio 60

This is going to be BIG.

JUNE 13, 2011

Mercata was Groupon in the late 90’s before consumers were so comfortable with spending money online and social networking enabled inexpensive viral customer acquisition. Sometimes, technology changes and old ideas that were before their time can be successful.

Viral 110

Viral Social Network Startup Early Stage 110

techcocktail.com

OCTOBER 23, 2010

Make sure someone is thinking about overarching plans around PR, marketing and sales and spends time crafting the right messages, understanding audiences and figuring out distribution channels. Personal Network: Ask your friends and colleagues for suggestions. Accountant – Someone needs to pay attention to the money.

San Francisco 44

San Francisco Startup PHP San Diego 44

ConversionXL

OCTOBER 26, 2022

In this article, you’ll learn how to gain traction on TikTok to grow awareness, traffic, and acquisition. From there, views increased for each video powering the channel to get over three million likes. Which type of content gets the most engagement on other social networks? It has significantly boosted our sales.

Sales 115

Sales Customer Viral Marketing 115

ConversionXL

JANUARY 14, 2020

Topics are an important feature for social networks, just as genres are for music or categories for ecommerce sites. It’s more than just a distribution channel. If you can’t invite people into your office and squeeze a new feature out of them, you have two options: Use social networks or a user-testing platform.

SEO 159

SEO Framework SCRUM Search 159

Version One Ventures

JULY 27, 2015

When a new user/member is added to the network, it increases the value of the product or service to all other users. This increased value can be in the form of cost reduction (in user acquisition as an example), higher liquidity (in a marketplace), stronger community or deeper relationships (in social networks), etc.

Networking 60

Networking Community Viral Social Network 60

Occam's Razor

AUGUST 11, 2015

The include single custom reports that replace all/most current standard reports in GA on Mobile, Content, Paid Search and Acquisition. Let's say you want to analyze your social media performance. The All Traffic folder has Social spread out in Channels, Treemaps, Source/Medium and likely in Referrals. Seven more!

Analytics 60

Analytics Customer Metrics eCommerce 60

Steve Blank

APRIL 19, 2016

They mapped out competitive offerings, found that Government funding is not the proper channel for Capella, but did find that the Coast guard is currently in dire need of situational awareness at high resolution and that military customers want access to raw data; commercial customers highly value processed data for actionable insights.

Social Media 134

Social Media Networking Naming Aggregator 134

YoungUpstarts

JULY 30, 2019

Your brand lives in everyday interactions your company has with its prospects and customers, including the images you share, the messages you post on your website, the content of your marketing materials, your presentations and booths at conferences, and your posts on social networks. Embrace integrity and socially ethical practices.

Curation 151

Curation Social Media eCommerce Channel 151

Steve Blank

APRIL 19, 2016

They mapped out competitive offerings, found that Government funding is not the proper channel for Capella, but did find that the Coast guard is currently in dire need of situational awareness at high resolution and that military customers want access to raw data; commercial customers highly value processed data for actionable insights.

Social Media 120

Social Media Networking Naming Aggregator 120

View from Seed

AUGUST 30, 2016

This is a guest post by Alignable CMO Dan Slagen about the missed opportunity the company has identified in social networking, and why they’ve chosen to build the business on the East Coast. What’s the ARPU of a business on a social network? Next-Gen Networking. 2029 Stierlin Court. 1 Hacker Way.

Social Media 185

Social Media B2B North America Media 185

Software By Rob

OCTOBER 6, 2009

Last winter I found myself with a big burst of inspiration, and I channeled that into starting this project. Thomas: Blogging, social networks and Adwords have been most effective for me so far. I had some vague product ideas, but I never got started on anything concrete. Rob: What inspired you to pursue this niche?

Software Review 40

Software Review Software RSS Software Developers 40

Venture Chronicles

DECEMBER 6, 2010

Social Media Monitoring evolved out of the explosion of non-traditional media channels developed in the last decade combined with the increased velocity of information flow as a consequence of viral information sharing. In its most pure form social media monitoring is both listening and responding to social channels.

Social Media 60

Social Media Media Viral Channel 60

ConversionXL

JULY 7, 2020

And yet, Pinterest is the third-most popular social network, with over 322 million monthly active users, nearly 50% of whom are in the United States. Instead, think of Pinterest as a way to build an audience or an additional distribution channel for your content. Pinterest, for most, does not.

Marketing 114

Marketing Viral Campaign Search 114

ConversionXL

NOVEMBER 4, 2020

The onboarding process took me through how to build my park from scratch, step-by-step—before introducing tips that encourage me to share the game with friends, like adding my name and social networks (events that will keep me around for longer and become more competitive). moment and get their work done quicker. Conclusion.

Conversion 103

Conversion Email eCommerce Community 103