Both Sides of the Table

JUNE 20, 2014

I have been saying privately for years now that I believe online video will evolve into fragmented distribution (my next online video post) and vertical production. Example of these collaboration include Enchufe TV, the largest Spanish-language sketch company channel on YouTube. Why Double Down on YouTube.

South America 291

South America Colombia Mexico Vertical 291

Steve Blank

OCTOBER 31, 2014

Creating a vertically oriented regional ecosystem is a pretty amazing accomplishment for any country or industry. But other critical hypotheses such as activities, resources, partners, channels needed testing offshore. to understand distribution channel landscape, potential partners and rough cost of customer acquisition.

Global 335

Global Australia Silicon Valley China 335

ConversionXL

JANUARY 18, 2022

This is particularly true for complex verticals such as B2B SaaS products, where product marketing’s ability to pinpoint users with the most need and educate them on product features and benefits proves useful. Post-launch, product marketers focus on improving sales enablement and work to drive demand and adoption of the product.

Marketing 110

Marketing Product Audience Equity 110

Hearpreneur

DECEMBER 8, 2019

On the heels of seeing the 10% influencer base increase the referrals process yielded, the team at Intellifluence pushed to create a brand-to-brand referral program as well, intent on creating user acquisition flywheels wherever possible. Thanks to Mac Fadra, MAXiM Hair Restoration ! #12- 12- Officially Incorporated and more.

Entrepreneur 114

Entrepreneur Technical Review Vertical Las Vegas 114

Occam's Razor

JULY 24, 2018

Some metrics apply across all channels, like Awareness, Consideration and Purchase Intent. For a large European client with a multi-channel existence, here’s what the Impact Matrix looked like after this honest self-reflection: More of the digital metrics are green, because there are more digital metrics period. If yes, hurray!

Analytics 93

Analytics Framework Metrics Algorithm 93

ReadWriteStart

JANUARY 6, 2011

This curriculum is based on the various questions entrepreneurs have asked me over these 64 sessions, spanning financing, positioning, customer acquisition, marketing, sales, channel, and various other early stage, startup-related issues. As usual, then, I worked with three entrepreneurs working on specific businesses. Mava Consulting.

Vertical 115

Vertical Web San Francisco Entrepreneur 115

ConversionXL

FEBRUARY 3, 2022

You’ll also learn how to apply growth marketing to five key channels and how to plan and execute experimentation. It’s about identifying the channels and tactics that work best for your organization and then maximizing marketing efforts by confirming the best moves through experimentation. What is growth marketing? And what it isn’t).

Framework 102

Framework Marketing Acquisition Retention 102

Both Sides of the Table

APRIL 10, 2010

I articulated in a previous post that startups should not treat the iPhone as a business but rather as a channel. I think Twitter made a minor gaffe by announcing their Blackberry app and their acquisition of Atebits (Tweetie) before the Chirp conference. So how does this all relate to the upcoming Twitter Chirp conference next week?

Acquisition 287

Acquisition Developer Management Advertising 287

SVPG

APRIL 28, 2012

Vertical/affiliate/evangelist programs. In consumer companies, product marketers focus on enabling activities driving acquisition, activation, retention, and referral. In enterprise companies, product marketer’s focus on shaping the product's perception in the business and competitive domain and enabling sales channels.

Product 108

Product Technical Review Marketing Affiliate 108

Version One Ventures

APRIL 23, 2013

Vertical markets: Expanding from books to other media verticals seemed unrealistic, considering both the music and movie verticals had a rapidly shrinking share of physical goods. Market expansion: AbeBooks specialized in the long tail (used, rare, hard-to-find books).

Vertical 130

Vertical Non-Compete Asia Europe 130

Steve Blank

APRIL 15, 2011

This week they were testing one of the most confusing sections of a company’s business model – Customer Relationships - the activities used to “Get, Keep and Grow” customers in a physical or virtual (web or mobile) channel. But the big project for the week was testing and analyzing Customer Acquisition Costs.

Customer 247

Customer Cloud EC2 Channel 247

Occam's Razor

OCTOBER 14, 2014

Any big changes in your marketing/customer acquisition strategy over the last time period (more money doing Search, less money in Email, elimination Facebook as it does not work, etc., With that, let's look at the first rich source of benchmarking data in CI tools, the industry and sub-vertical reports. or Weightwatchers.co.uk

Analytics 133

Analytics Vertical Metrics Web 133

Hunter Walker

MARCH 7, 2019

There’s an increased belief (maybe reality for some), that seed VCs want to see revenue before investing in verticals like SaaS, marketplaces, commerce. Well, technically I want furnaces that eventually stop burning wood and start spitting out wood, but whatever, it’s a metaphor.

Startup 97

Startup Revenue Vertical Retention 97

A Crowded Space

AUGUST 20, 2015

The sales and marketing channels will be complete guesses - trying lots of different things to see what works. Once the product / market fit is established and acquisition channels are better understood, the startup can enter the next phase. Marketing spend tends to hone in on the best performing channels.

Vertical 60

Vertical Channel Acquisition Metrics 60

Austin Startup

APRIL 25, 2017

Snap has introduced a panoply of well-regarded features over the years: stories, face and location filters, memories, discovery channels, etc. The smartphone is for everyone, we don’t have to think the iPhone is about a certain demographic, or country or vertical market: it’s for everyone. I think AR is that big, it’s huge.

Valuation 48

Valuation Technical Review Forecast Social Network 48

ConversionXL

AUGUST 19, 2016

Marketers should also be looking at acquisition (visits, unique visitors, pageviews), behavior (pages per visit, time on site, bounce rate), and revenue (if you’re eCommerce). For example, according to Mona Elesseily , “conversions in the health vertical have the best ROI during work hours and into the evening on tablet devices.”.

Mobile 48

Mobile Technical Review Software Review Metrics 48

Hippoland

AUGUST 8, 2018

One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. But, if they are not, it’s very hard to use paid acquisition to generate that type of traffic for under $5. Marketing first. Product second.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. But, if they are not, it’s very hard to use paid acquisition to generate that type of traffic for under $5. Marketing first. Product second.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hunter Walker

MARCH 3, 2016

What was the difference between BigFrame and what people call Multi-Channel Networks (such as AwesomenessTV – who acquired your company). MCNs work when they scale, and we never set out to sign thousands of channels. Do you think vertical content (Multi-Channel Networks) MCNs are the future?

Vertical 48

Vertical Channel Curation Community 48

ReadWriteStart

MAY 12, 2011

Vrushali is moderator of a forum for technical documentation professionals and gets a lot of her clients through that channel. She has, thus far, not done any other formal customer acquisition initiative. Today, he has over a thousand, and he has chosen to focus on the realtor vertical. He is seeing excellent results.

San Francisco 125

San Francisco Entrepreneur Silicon Valley India 125

ConversionXL

OCTOBER 25, 2018

It’s hard to do, which is why most demand generation advice merely advocates adding another channel or tool to the heap. At a bare minimum, correct goal tracking in Google Analytics identifies the most valuable on-site user behaviors and attributes them to a marketing channel. But demand generation isn’t a pile of tactics.

Demand 132

Demand Vertical Campaign Channel 132

The Startup Magazine

FEBRUARY 16, 2022

He has a wealth of experience in the data vertical, having served in previous roles at companies such as Intel, AllScripts, and Vision.bi. As part of our growth plan, we’ve realized a need to create new business channels and expand existing ones,” Gurfinkel said in a statement. ” Product Focus.

Hiring 138

Hiring Software Review Customer 138

Steve Blank

AUGUST 31, 2009

The first hint lies in its name; this is a product development model, not a marketing model, not a sales hiring model, not a customer acquisition model, not even a financing model (and we’ll also find that in most cases it’s even a poor model to use to develop a product.) So what’s wrong the product development model? before you ship.

Customer Development 238

Customer Development Developer Customer Silicon Valley 238

ConversionXL

JANUARY 14, 2020

It’s more than just a distribution channel. If successful, feature-driven SEO opportunities can help a company expand vertically, by targeting more verticals, or horizontally, by offering new services. SEO is a pull channel, and search volume is indicative of demand.

SEO 159

SEO Framework SCRUM Search 159

Hearpreneur

AUGUST 2, 2016

Most companies would agree that they would prefer to focus marketing efforts on acquiring investors who have explicitly expressed an interest in being involved in crowdfunding and in specific verticals, both as a user on a platform matching them with opportunities, and directly with issuers. Find the experts and our affiliated partners.

Accredited Investor 48

Accredited Investor Non-Compete Vertical Acquisition 48

ConversionXL

MAY 3, 2017

A customer survey conducted by BigCommerce revealed that 51% of SMBs expect social advertising channels (specifically Facebook Ads) will play a major role in accelerating revenue throughout 2017 and beyond. Facebook Custom Audience campaigns will help you cover the gap, and get some real mileage out of your acquisitions.

San Jose 133

San Jose Customer Database Campaign 133

justinmares.com

OCTOBER 8, 2012

Think of several traction verticals that could potentially work for you, and come up with cheap ways to test them as acquisition channels. For example, if you think PR could be a strong traction vertical for your mobile app, spend a week pitching media outlets and see what kind of user adoption/traffic come about as a result.

Vertical 44

Vertical Lean Channel PR 44

Duct Tape Marketing

APRIL 14, 2022

They can keep doubling down on advertising with the digital goliaths of today or begin to diversify and invest in other marketing channels, with an eye toward the future. What makes it scalable and more of a marketing channel is that it's managed using software. John Jantsch (05:42): Is, is as opposed to just another channel.

Marketing 89

Marketing Affiliate Channel Software Review 89

ReadWriteStart

DECEMBER 16, 2010

The trends include Cloud computing, outsourcing, social Web, vertical and local Web, smartphones and tablets, online advertising, online video, online gaming, e-books, and bootstrapped entrepreneurship. This also makes it much more lucrative for him in the event that an acquisition happens in the medium term.

Senegal 117

Senegal Nevada Bootstrapping Silicon Valley 117

A Crowded Space

AUGUST 12, 2011

Social media / word-of-mouth will dwarf every other channel of acquisition. Start with a niche in a city, demographic, or vertical. . · Ridiculously high NPS – Build companies that customers love. If you’ve figured this out, the rest tends to fall in place. You don’t have much money, you can’t do it all.

Early Stage 60

Early Stage Vertical Social Media Acquisition 60

ConversionXL

SEPTEMBER 25, 2019

Depending on your specialty (the vertical bar of your T), you may gravitate toward one language or the other. Google Analytics’ Cohort Analysis report is limited to one cohort type (Date of Acquisition). This channel helped me a lot when I struggled with some of the concepts I mentioned above. T,” as in your T-shape.

Marketing 117

Marketing PPC Framework Artificial Inteligence 117

Hearpreneur

DECEMBER 11, 2017

We offer 3 turn-key products: Branded content: Marketers are given the opportunity to hire influencers solely to shoot or act as talent in branded content that will be used on their brand’s owned and operated channels. To start, our team is made up of media and technology experts who have sold companies or been a part of acquisitions/IPOs.

Software 49

Software Marketing Entrepreneur North America 49

ConversionXL

NOVEMBER 29, 2016

Knowing where you stand in relation to competitors helps define product positioning, channel acquisition, messaging, and more. The benchmark database for any particular vertical consists of a select sample of 100+ sites from various eCommerce categories or subcategories of Amazon’s Alexa’s Top 500 Sites on the Web.

Conversion 48

Conversion eCommerce Database Vertical 48

Haystack

MAY 9, 2019

Harry’s reportedly captured single-digit percentages of that market, but it is such a large and steady market (and channel for pushing other home goods through) that it could support not one, but two, large outcomes like this. One almost has to wonder if there’s a third razor exit lurking out there over the next few years.

Acquisition 121

Acquisition Liquidity Event Venture Capital Vertical 121

ConversionXL

SEPTEMBER 17, 2021

Its content style guide ensures branding campaigns have the same tone of voice across all marketing channels. . We created Lemonade as a purpose-built, technology-first, vertically integrated and legacy-free insurance carrier. Platform and channel fit. Platform and channel fit. Take Mailchimp. Consistency (again).

Campaign 109

Campaign Social Media Audience Channel 109

Seeing Both Sides

FEBRUARY 9, 2015

Conventional wisdom suggests that the most important metrics for a startup - such as unit economics, cost of acquisition, lifetime value, churn rates - typically get better with time. Here are a few other key metrics that are hard to scale: Customer acquisition. Customer acquisition is like drilling for oil. in 2009 to $11.80

Metrics 20

Metrics Churn Rate Acquisition SEM 20

www.kalzumeus.com

AUGUST 13, 2012

This is objectively suboptimal, because email is the best broadcast channel ever invented for business purposes. Email: Geeks Ignore The Best Marketing Channel Ever. One medium I’ve never made much use of personally is email. A long time ago, I used to be an anti-spam researcher.

Email 54

Email Software Review Software Campaign 54