article thumbnail

Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. Case Study: Continuous deployment makes releases n.

article thumbnail

Not crossing the chasm

Startup Lessons Learned

In a subscription business, maybe your attrition starts matching your acquisition, balancing like magic. Or your cost of customer acquisition just magically floats up to match your customer lifetime value. Case Study: Continuous deployment makes releases n. Nothing seems to matter. we dont talk enough about how it feels.