Both Sides of the Table

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Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

The key to being able to run a business that isn’t yet profitable (on operating margin) is availability of capital to finance losses and preferably at a cost that isn’t too punitive to the founders and employees. CAC is often measured incorrectly and doesn’t often doesn’t capture the true costs of acquisition.

Metrics 150
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What Happens When Startups Turn from Their Innovation Stage to Operational Excellence?

Both Sides of the Table

MakeSpace (as he named it) would help you get your excess goods into low-cost warehouses. As companies get this initial customer feedback on their product they start to have to ask harder questions about unit economics: How much does it cost us to acquire a new customer? and we were met with weak demand, slow growth and high costs.

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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

Customer Acquisition. The next step after measuring the customers you’re adding is to add the “cost to acquire” by channel. In the early phases if you can’t acquire customers cost effectively enough you’ll need to diagnose why and how to fix it. Make sure that you count the “true” cost to acquire customers. per customer!

Metrics 346
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Announcing a Deal I’ve Wanted to Talk About for a Year

Both Sides of the Table

RedBeacon went on to sell to HomeDepot in what was considered a very successful acquisition on all sides. But Ethan had left by the time of the acquisition. In the same year they won Business Insider’s Startup competition. Nice sweep! He had had a good run as CEO of RedBeacon but aspired to work on his next project.

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Are Business Plans Still Necessary?

Both Sides of the Table

and the subsequent acquisition sprees of companies like Google, Yahoo!, In all of these new product and cost-focused new trends, a big problem has emerged that all of these movements have not addressed. How will you go to market in a cost effective way to achieve similar margins as your competitors. portfolios.

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Should Startups Focus on Profitability or Not?

Both Sides of the Table

If you hire 6 sales reps in January at $120,000 / year salary then you’ve taken on an extra $60,000 per month in costs yet these sales people might not close new business for 4-6 months. ” If you’re not profitable you’re purely a cost center to them. Cost of Goods Sold (COGS) =. Operating Costs.

Startup 418
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Beware of Premature Merge Elation

Both Sides of the Table

500k had come through the last acquisition. For some reason the industry of bankers who try to buy or sell businesses work in what is called the “M&A (mergers & acquisitions) Industry.&# I’ve never understood this. There’s really no such thing as a merger – only acquisitions. million uniques.

Merger 276