SoCal CTO
MARCH 1, 2010
Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs , February 2, 2010 Looks at the critical equation around customer acquisition cost vs. customer lifetime value similar to what I discussed in Startup Metrics but in more depth. Jason looks at the issues around "sunk cost." Great stuff.
SoCal CTO
NOVEMBER 17, 2009
Our new customer acquisition has grown and our costs have plummeted. We are actually getting paid now to obtain customers, so our customer acquisition costs are now negative. A negative customer acquisition cost! I’m going to be using that as an example for a long time!
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SoCal CTO
SEPTEMBER 27, 2011
Suppose further that he's going to cost $60k a year in salary and overhead, x 1.5 = $90k total. The team gets another $3 million as a severance payment or an earn-out, to sweeten the acquisition offer. Suppose the company wants to make a "profit" of 50% on the new hire mentioned above. So subtract a third from 16.7%
SoCal CTO
FEBRUARY 25, 2007
skip to main | skip to sidebar SoCal CTO Sunday, February 25, 2007 Challenge of Predicting Winners I just read a bit on the payout to YouTube from the Google Acquisition ( Internet News , CNN ). Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -.
SoCal CTO
MARCH 11, 2013
How much is it costing you to get users? " In Building Your MVP as a Non-Technical Startup Founder , I mentioned that before you build your Minimum Viable Product (MVP), you need to be really clear on your purpose. How much are you making from your users?" " And other similar questions.
SoCal CTO
MARCH 11, 2010
Show me how much each unique visitor is going to cost you in search engine optimization and pay-per-click search engine expense. If you’re a Web-based startup, for example, show me how many unique visitors you think you can get in the beginning, and what you’re using for an estimated conversion rate (buyers to browsers). Great stuff!
SoCal CTO
MARCH 20, 2007
Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO?
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