ConversionXL

FEBRUARY 3, 2022

Growth hacking in marketing incorporates the five stages of the customer lifecycle into the “ AARRR Framework ,” otherwise known as the “Pirate Metrics model.”. Let’s look at each stage of the framework and how to use it to drive and measure growth. Acquisition. Image source. Instead, focus on reaching the right people.

Retention 113

Retention Marketing Acquisition Channel 113

David Teten

APRIL 1, 2021

I propose here a framework for prioritizing your platform buildout. Then, pluck the low-hanging fruit: easy, low-cost, and highly scalable infrastructure. Particularly when events are all virtual, this is an easy and low-cost way to build trusted relationships with the leaders in your space. Organize events in your vertical.

Private Equity 78

Private Equity Venture Capital Portfolio Equity 78

Duct Tape Marketing

NOVEMBER 15, 2023

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. 07:17] What is you cross-channel acquisition strategy? [11:13] And when I present it to them in terms of a cost analysis, [00:05:00] in terms of what you would.

Channel 65

Channel Acquisition Framework B2B 65

Both Sides of the Table

SEPTEMBER 28, 2014

Let’s set up a framework. So if your costs are $500,000 per month and you have $350,000 per month in revenue then your net burn (500-350) is equal to $150,000. We want money to make some acquisitions (investors would prefer to fund M&A if they know specific deals – not to encourage bad behavior.

Burn Rate 383

Burn Rate Balance Sheet .Net Valuation 383

ConversionXL

JUNE 16, 2022

Design your playbooks so they’re easy to skim, and at all costs, avoid density in the writing and formatting. Use the SMART framework to set realistic goals. Here’s an example framework to follow: By 2022, the [team] will reach [number] [metric] every [time frame]. Make the objective clear by writing it as a statement.

Campaign 149

Campaign CTO Marketing Social Media 149

Board Effect

SEPTEMBER 10, 2023

Enhancing donor acquisition and engagement: Understanding the most successful routes to onboard new donors and maintain a relationship with them is important. Your board management software offers a clear framework for storing documents and a method for easily finding the right answers through searching.

Software Review 52

Software Review Technical Review Kentucky Minnesota 52

ConversionXL

FEBRUARY 3, 2022

They are so named for their acronym coined by Dave McClure, AAARRR : Acquisition (generating leads and gaining new users); Activation ( getting customers to use the product more often); Revenue (crosses over into pricing strategy); Retention (reducing churn and influencing repurchasing); Referral (influencing customers to refer others).

Framework 102

Framework Marketing Acquisition Retention 102

ConversionXL

AUGUST 18, 2020

In this article, I walk you through a framework—the SEO pyramid—and how to think about keyword research for B2B SaaS businesses. This is what the framework is designed for—to help you spot your biggest SEO opportunities. It had a two-part framework, a list of tools, countless images, case studies, etc. What is the SEO pyramid?

Framework 123

Framework B2B SEO Search 123

Steve Blank

SEPTEMBER 5, 2013

While our teams have mentors, socialize a lot and give great demos, the goal of our class final presentations is “ Lessons Learned ” – about product/market fit, pricing, acquisition/activation costs, pricing, partners, etc.

Lean 315

Lean Customer Development Sales Cycle Business Model 315

ConversionXL

MARCH 19, 2020

Yet in expansionary periods, successful leaders spent significantly less on [selling, general, and administrative costs] than did their former peers. A focus on cost cutting—every decision is viewed through a loss-minimization lens. As the authors found, “Firms that cut costs faster and deeper than rivals don’t necessarily flourish.

Marketing 121

Marketing Campaign Non-Compete Lean 121

The Startup Magazine

NOVEMBER 17, 2021

As a special purpose acquisition company, you can sidestep all the trappings that go with the usual initial public offering, but this shakeup introduces a totally new set of snags that can complicate your merger. According to global research and advisory firm Gartner, the average cost of downtime is $5,600 per minute or $336,000 every hour.

Initial Public Offering 142

Initial Public Offering Merger IPO SEC 142

ConversionXL

OCTOBER 4, 2022

If you want to “increase sales” the SMART framework would look something like: “Increase new ecommerce sales by 10% by the end of quarter two.”. For example, you may run the same ad on both Instagram and TikTok to measure which platform performs best in lead acquisition. From here, attach valid marketing metrics to each goal.

eCommerce 129

eCommerce Marketing Social Media Retention 129

ConversionXL

APRIL 4, 2017

Paid Acquisition. You’re undoubtedly familiar with paid acquisition, as it’s the digital equivalent of traditional advertising. Here are some resources to learn more about paid acquisition: Customer Acquisition Master Course (includes SEO). When Does Paid Acquisition Work for SaaS Startups?

Channel 118

Channel Marketing Viral SEO 118

Board Effect

JULY 29, 2019

Without a data governance framework, staff often duplicates efforts because there isn’t a designated way to locate needed information from a central source. Before creating a data governance framework, companies need to know where their data is and how it’s being used in various capacities throughout the organization.

Framework 40

Framework Government Database Employee 40

Up and Running

JANUARY 15, 2018

Once you’ve decided that you’re ready to start a small web design firm, you’ll need to develop a host of skills to help you run a successful business, including time management, sales and promotional strategies, and client acquisition. Calculate startup costs. Create a Lean Business Plan. The basics. Insurance, taxes, and software.

Web 86

Web Design Software Review Elevator Pitch 86

Steve Blank

MAY 6, 2015

But it lacked a framework for testing all commercialization hypotheses outside of the building. These hypotheses span the gamut from who’s the customer(s), to what’s the value proposition (product/service features), pricing, distribution channel, and demand creation (customer acquisition, activation, retention, etc.). Lessons Learned.

Lean 120

Lean Agile Business Model Customer Development 120

David Teten

JANUARY 19, 2021

The value ascribed by subsequent investors (in a secondary); buyers (acquisition); or the public markets (IPO). That said, nothing is cost-free. More complex cost of capital calculation. Inversely, if the company has slower than predicted growth, the effective cost of capital is automatically lowered. Volatile, uncapped.

Cofounder 78

Cofounder Technical Review Equity Dividend 78

ReadWriteStart

JUNE 16, 2011

For the uninitiated, Zoho introduced a CRM system that was one-tenth the price of Salesforce.com and penetrated the lower end of the market using an Indian cost structure. Techcello Next, Ram Kumar, also from Chennai, India, discussed Techcello , a multi-tenant SaaS framework for moving applications from.NET to a cloud architecture.

India 123

India Bootstrapping Non-Compete Entrepreneur 123

Duct Tape Marketing

FEBRUARY 3, 2022

Since 2015, her company, Barney, has guided over 150 media, marketing & tech companies through acquisitions. 5:00] How do you put a tangible value on digital assets like a methodology or framework? [6:33] 10:25] Are you seeing anybody selling parts of their companies rather than an entire acquisition? [11:19]

Entrepreneur 79

Entrepreneur Technical Review Cofounder Valuation 79

Startup Professionals Musings

APRIL 3, 2019

The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work. This can be customer acquisition cost, revenue growth, profit, or whatever other parameters are key to your success.

Social Media 240

Social Media Campaign Media Conversion Ratio 240

View from Seed

NOVEMBER 4, 2019

I have a related framework that company milestones fall into two buckets. The other priority is to generate the most cost-effective signals of market demand possible. Some early customer acquisition data may also be determined by spending against an offering that is described but doesn’t actually exist.

Seed Stage 180

Seed Stage Bootstrapping Demand Early Stage 180

Occam's Razor

JULY 22, 2013

The world does not need a new business framework. seconds)" for business framework on Google today. But most of the frameworks available to us solve for divisional silos. Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. Why build a framework?

Framework 163

Framework Marketing Metrics Audience 163

View from Seed

DECEMBER 8, 2015

But here’s how I tend to think about companies at this stage, which I think is broad enough to provide some guidance for founders at this early stage… Essentially, my pre-product framework is as follows: 1. The other consideration around PMF is the cost and time that will be required to really show demonstrable PMF.

Product 120

Product Startup Early Stage Seed Capital 120

View from Seed

SEPTEMBER 11, 2019

But here’s some examples or frameworks to consider. For consumer companies this is usually around user acquisition, engagement, and retention. If in the long run your B2C business is likely to have an ad-based revenue model, the ability to acquire a large number of users at zero or extraordinarily low cost is critical.

Seed Stage 149

Seed Stage B2B Seed Capital Revenue 149

ConversionXL

APRIL 18, 2019

Those informational queries are often the highest volume terms a site targets—key drivers of awareness and acquisition. SERPs with a high cost-per-click (data those tools also return) suggest a bottom-of-funnel or transactional query. The result is a framework for evaluating search performance based on larger business goals.

Search 126

Search Aggregator New York SEO 126

Duct Tape Marketing

FEBRUARY 10, 2022

17:07] I’m seeing more and more agencies talk about growth through acquisition – is that a good way to grow? That's a higher, that's a much higher risk when you pull in a fixed cost. So it is some you're always gonna have to take acquisitions are pretty tough, you know? So acquisitions are they're, they're tricky.

CPA 73

CPA Technical Review Revenue Forecast 73

View from Seed

SEPTEMBER 14, 2021

The three-question framework goes as such: Q: How much tech-related market cap will be created in the next 10-20 years? Q: What is going to happen to the cost of capital? Q: What is the opportunity cost of not being in tech? Will Quist did a great job of explaining this market rhetoric in this thread.

Valuation 319

Valuation Pre-Money Valuation Distribution Early Stage 319

David Teten

JULY 25, 2017

the “TOPSCAN” framework from my research study on value creation by VCs ): T eam-Building – We aggregate openings across our portfolio on our jobs page. – A database of accurate costs for financial models: salary, rent, IT, etc. I’m very interested in additional ways to use technology to extend each of these!

Portfolio 60

Portfolio Technical Review Private Equity Database 60

View from Seed

SEPTEMBER 14, 2021

The three-question framework goes as such: Q: How much tech-related market cap will be created in the next 10-20 years? Q: What is going to happen to the cost of capital? Q: What is the opportunity cost of not being in tech? Will Quist did a great job of explaining this market rhetoric in this thread.

Valuation 295

Valuation Pre-Money Valuation Distribution Early Stage 295

Reid Hoffman

MARCH 23, 2021

Those experiences led me to refine my decision-making framework. For example, if you haven’t achieved product-market fit, instrumenting every aspect of customer acquisition is overkill. The researchers there worked to catalog the various decision-making biases that can trip you up, like the sunk cost bias or confirmation bias.

Venture Capital 46

Venture Capital Metrics Investment Bankers Framework 46

ConversionXL

DECEMBER 17, 2018

But there is an opportunity cost to waiting for greater certainty. You’re likely familiar with different growth frameworks, like AARRR (Acquisition, Activation, Retention, Referral, Revenue). It all starts with Acquisition, and one of the biggest acquisition channels is organic search. The Role of SEO in Growth.

Artificial Inteligence 111

Artificial Inteligence eCommerce Acquisition Analytics 111

Seeing Both Sides

FEBRUARY 25, 2016

The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. For instance, should resources go to user acquisition or to combatting churn? Cost to execute the test.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. For instance, should resources go to user acquisition or to combatting churn? Cost to execute the test.

Management 20

Management Analytics Technical Review Framework 20

Duct Tape Marketing

NOVEMBER 23, 2016

The individual behaviors recorded and data points assessed will differ from company to company and industry to industry – but the result is a consistent, data-driven framework for prioritizing and segmenting all of those leads generated by your content and marketing initiatives. Drop him a note here.

Lead Generation 28

Lead Generation Baltimore Programming Framework 28

Startup Professionals Musings

APRIL 1, 2017

The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work. This can be customer acquisition cost, revenue growth, profit, or whatever other parameters are key to your success.

Social Media 157

Social Media Media Conversion Ratio Lead Generation 157

OnlyOnce

JULY 9, 2013

Chapter 2: Defining and Testing the Story…Start Out By Admitting You’re Wrong, A Lean Business Plan Template, Problem, Solution, Key Metrics, Unique Value Proposition and Unfair Advantages, Channels, Customer Segments, Cost Structure and Revenue Streams. Chapter 3: Telling the Story to Your Investors…The Business Plan is Dead.

Startup 95

Startup Advisory Board Elevator Pitch Forecast 95

ConversionXL

JANUARY 18, 2022

It’s why sustainable fashion brand Another Tomorrow can charge $590 for a sweater that costs $30 from fast fashion brand The Gap. The creators employed a “what if” framework to unsettle viewers and tap into the warning of complacency. Use brand marketing strategies to build brand equity: Understand what customers want (i.e.

Marketing 110

Marketing Product Audience Equity 110