Startup Professionals Musings
AUGUST 24, 2022
As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Of course, you need work with partners and channel to quantity their costs and contributions and normalize total results. You have to determine how to share these costs and credit.
Steve Blank
DECEMBER 9, 2020
Today’s topic was Acquisition and Sustainment and Modern War. Some of the readings for this week included How the DOD Acquires Weapons Systems , The Planning, Programming and Budgeting Process , Acquisition Reform in the NDAA , Defense Primer on DOD Contractors , and on the Defense Industrial Base.
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ReadWriteStart
OCTOBER 17, 2023
With the rapid shift in the digital space, there has been a high demand for skilled software developers. Interestingly, the traditional hiring model is no longer the only option to get your team, as the emergence of remote work has ushered in a new era of talent acquisition, where geographical boundaries no longer limit your choices.
ConversionXL
OCTOBER 16, 2022
There’s more to ecommerce customer acquisition than increasing checkout conversion rates. The key is ongoing measurement and testing to understand which acquisition strategies work for your ecommerce business. In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. Image source ).
The Startup Magazine
JUNE 29, 2023
This is where lead identification software comes into play. In this article, we will explore the importance of lead identification software and how it can help businesses streamline their lead generation efforts. Lead identification software offers a powerful solution to this challenge. Let’s dive in!
ReadWriteStart
MAY 26, 2022
The creation of a hit software is an impressive feat — especially because 21.5% Achieving longevity, it seems, is not as simple as creating one successful software product. A prosperous future for your company might look very different from that of other software companies. That number jumps to 70% in year 10.
Both Sides of the Table
APRIL 26, 2016
The key to being able to run a business that isn’t yet profitable (on operating margin) is availability of capital to finance losses and preferably at a cost that isn’t too punitive to the founders and employees. CAC is often measured incorrectly and doesn’t often doesn’t capture the true costs of acquisition.
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