Scaling is Hard, Case Study: TripAdvisor
Seeing Both Sides
AUGUST 16, 2012
I remember last year settling into the booth of a café deep in the rainforest in Costa Rica and looking up to see a placard on the table begging for a positive TripAdvisor review. After some searching, TripAdvisor found a magical business model, representing social media and user-generated content at its best.
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