Occam's Razor

MARCH 25, 2014

In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. In this post I want to share that one-page list of the best metrics for digital content, marketing and business success with you. Best Digital Metrics: Own Existences/Strategies. It would not surprise me.

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Metrics Marketing Analytics Channel 155

Occam's Razor

DECEMBER 9, 2013

Bonus: Facebook Marketing: Best Metrics, ROI, Business Value ]. If you open your copy of Google/Adobe Analytics or CoreMetrics or Webtrekk you'll notice that every single report has a gigantic number of metrics in it. Focus on optimizing your Cost per Acquisition (CPA). Entertain Me 2. Inform Me. Provide Utility.

Analytics 165

Analytics Marketing Channel Metrics 165

crowdSPRING Blog

APRIL 6, 2015

But when it comes to measurement, many managers struggle with developing and tracking the metrics specific to their strategy. An important step is to figure out which metrics are the ones that are important to your business. Customer Acquisition Cost. The second half of CPA is known as CLTV, or Customer Lifetime Value.

Metrics 48

Metrics CPA Lean Marketing 48

Occam's Razor

AUGUST 9, 2016

Along the way I'll share some of my favourite metrics and analytics best practices that should accelerate your path to becoming a true Analysis Ninja. At this point you'll be a little confused about some metric or the other. Go, read one of the best pages in the Analytics help center: Understanding Dimensions and Metrics.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

AUGUST 12, 2013

And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155? Apply the right model and you will not only distribute conversions across multiple touch points, but you can also look at the impact on the CPA (this really is OMG, I peed in my pants a little cool). That is so cool.

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

SEPTEMBER 28, 2017

It’s easy to get lost down the rabbit hole of metrics for your business. When it comes to getting the most out of your website performance, only certain metrics are what you can consider key performance indicators. For websites, this can include “sales volume,” “number of visits,” “average cart value,” and a variety of other metrics.

Metrics 121

Metrics Acquisition Conversion Revenue 121

www.readwriteweb.com

SEPTEMBER 7, 2010

Along those lines, last week, Ryan Carson, co-founder of Carsonified offered a list of six key metrics for your web app and how to track them. CACR Definition : CACR is "Customer Acquisition Cost Ratio." CPA Definition : CPA is "Cost per Acquisition." If its too low, then youre not making enough profit.

Metrics 58

Metrics CPA Illinois Acquisition 58

www.readwriteweb.com

SEPTEMBER 7, 2010

Along those lines, last week, Ryan Carson, co-founder of Carsonified offered a list of six key metrics for your web app and how to track them. CACR Definition : CACR is "Customer Acquisition Cost Ratio." CPA Definition : CPA is "Cost per Acquisition." If its too low, then youre not making enough profit.

Metrics 58

Metrics CPA Acquisition Illinois 58

ConversionXL

SEPTEMBER 17, 2019

But, until recently, many of the purported benefits—especially in paid acquisition—have been discussed but remain largely unrealized. Google’s machine learning–based metrics, for example, give you access to insights and audience segments you can put to work immediately in your campaigns. This is where this technology shines.

Artificial Inteligence 131

Artificial Inteligence CPA Campaign Metrics 131

Up and Running

DECEMBER 9, 2014

Maybe you are wondering which metrics to track, or whether or not you should take out a loan for your business. Three, I’m a book keeper, accountant or CPA and other. Three, I’m a bookkeeper, accountant or CPA or other. Which metrics do you most rely on to understand your business itself. This is number one.

Small Business 95

Small Business Finance Forecast Metrics 95

Startup Lessons Learned

DECEMBER 14, 2009

A business that strives for something like this should absolutely be charging money from day one, in order to establish baselines for their two key metrics: CPA (the cost to acquire a new customer) and LTV (the lifetime value of each acquired customer). Why vanity metrics are dangerous What is Lean about the Lean Startup?

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Customer San Francisco Viral Lean 156

Occam's Razor

APRIL 5, 2010

Some Marketers / Analysts use Click-thru Rate (CTR) to measure success of their acquisition campaigns. In this post David covers: Why Life Time Value is important (especially in context of Acquisition). There is a better way to analyze your acquisition strategy than simply using Conversion Rates or Cost Per Acquisition (CPA).

Analytics 135

Analytics Customer CPA Acquisition 135

Occam's Razor

MARCH 22, 2011

Compute Actual Cost Per Acquisition Post-Facto Including Micro-Conversions. Today when we measure our Cost Per Acquisition (CPA) for our campaigns (Search, Email, Affiliate, whatever), we just think of the macro-conversion and, perhaps worse, we think only of that session / visit. What was the acquisition cost of each sign-up?

Web 87

Web CPA Analytics Affiliate 87

ConversionXL

MARCH 13, 2013

Traffic volume is a vanity metric. So I was a bit too caught up in vanity metrics like traffic volume and I was happy to say I was getting 10-15K visits a month but is that even good? Look I’m not going to tell you that vanity metrics are useless and you shouldn’t look at your traffic stats. What are vanity metrics?

Metrics 111

Metrics Analytics Aggregator CPA 111

Software By Rob

JULY 21, 2011

A Look at One Acquisition Approach – Google AdWords. If you can convert 1% of your visitors to customers this means you need 100 clicks for each purchase, making your cost per acquisition (CPA) $400. your CPA jumps to $800. 40, your CPA will be $40. The reason is that the answer is pretty scary in most cases.

CPA 73

CPA Churn Rate Customer Acquisition 73

andrewchenblog.com

JANUARY 28, 2010

Comments Click to download Freemium spreadsheet Background on this discussion Last year, the stupendous Daniel James co-hosted a talk with me on Lifetime Value metrics for subscription and virtual goods-based items. CPM/CPA/CPC) What do the intermediate metrics look like? impressions/CTR/etc) How does your signup funnel perform?

CPA 51

CPA Retention Viral Acquisition 51

Up and Running

MARCH 14, 2017

This validation tactic helps you shed a glaringly honest light on your client acquisition cost, distilling from CPC (cost-per-click), to CPA (cost-per-action), and the various other conversion steps. Do not chase vanity metrics and warm fuzzy feelings when setting out on your quest for ultimate validation.

Business Plan 94

Business Plan PPC Lean Campaign 94

Occam's Razor

MARCH 7, 2016

Of course, measure that using the four best social media metrics !) Here's the very first newsletter I'd sent, two weeks ago, and it touched on a confusion I find common, and frustrating… TMAI #1: Metric or KPI, how do you decide? People tend to use the terms metrics and KPIs interchangeably. A good one.

Analytics 60

Analytics Marketing Metrics Audience 60

Aymeric Gaurat-Apelli

JUNE 9, 2010

Raw CPC is not a good enough metric. When you run an ad campaign, you don’t want to minimize the cost per click, you want to minimize the cost per acquisition. by Aymeric on June 9th, 2010 What does cheap mean? How do you find subreddits that have sufficient traffic?

Norway 46

Norway South Africa Finland Ruby 46

Aymeric Gaurat-Apelli

JUNE 9, 2010

Raw CPC is not a good enough metric. When you run an ad campaign, you don’t want to minimize the cost per click, you want to minimize the cost per acquisition. by Aymeric on June 9th, 2010 What does cheap mean? How do you find subreddits that have sufficient traffic?

Norway 28

Norway South Africa Finland Ruby 28

Occam's Razor

FEBRUARY 26, 2008

Be it for in vogue metrics like Conversion Rates or for metrics that should be in vogue like Abandonment Rates. But recently I have been learning a lot about changes to the site's acquisition strategy, we are also having trouble getting support to make the site better and execute on our multichannel strategy.

Management 68

Management Analytics San Diego Web 68

Duct Tape Marketing

NOVEMBER 26, 2015

The 5 Top Customer Metrics You Need To Track written by Guest Post read more at Duct Tape Marketing. Metrics are the lifeblood of almost every successful business. Fortunately, the Internet makes collecting metrics remarkably simple. Fortunately, the Internet makes collecting metrics remarkably simple. The Funnel.

Metrics 28

Metrics Customer Acquisition CPA 28

ConversionXL

MARCH 21, 2017

Treat it like any other acquisition growth experiment. So micro-influencers, if super relevant to your audience, could be your best bet when it comes to cheap acquisition. As Mavrck outlined , there are 5 metrics used to track the ROI of influencer marketing: Cost per Impression. Cost per Acquisition. Image Source.

Marketing 78

Marketing B2C Social Media Channel 78

ConversionXL

SEPTEMBER 30, 2020

You can test this via “model evaluation ,” which uses ROC/AUC metrics. The goal of predictive attribution is to improve the overall CPA/ROAS of the whole marketing mix, not a specific channel or campaign. At first glance, this looks like a much more credible distribution of value—if, of course, you’ve got an accurate model.

Artificial Inteligence 121

Artificial Inteligence Channel eCommerce Conversion 121

ConversionXL

OCTOBER 30, 2021

You can do this by tracking metrics and user behavior. Cost per acquisition (CPA). Total spent to acquire new customers via a specific channel or campaign / New customers acquired via the same channel or campaign = CPA. Total media spend / new customers acquired via media = CPA. Lifetime value (LTV).

Customer 140

Customer Marketing Social Media CPA 140

ConversionXL

APRIL 6, 2016

Claire Vo: CRO Metrics for Performance and Insight. Wrong Success Metric (OEC). Revenue is usually a good metric to use to evaluate effectiveness of test. Stephen Pavlovich: SaaS Optimization – Effective Metrics, Process and Hacks. Fix churn before acquisition – it will flatline growth. Welcome mat.

Retention 48

Retention Algorithm Software Review Conversion 48