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The Latest Questions Small Businesses Are Asking

Up and Running

Listen with an open mind to employees, suppliers, customers, the media and members of the community. What is being said about the company in public, on social media and in the hallways of the business? Do I need to hire a Certified Public Accountant (CPA) for my small business? Are sales growing or shrinking?

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What a CFO Can Do For Your Agency

Duct Tape Marketing

Jason is a Co-founder of Thriveal, a firm that helps entrepreneurial CPA firms connect, learn and grow. He’s also the CEO of Blumer CPAs where they serve as an advisory firm for the design marketing and creative agency services niches. Blumer CPAs. I think it used to be the social media would odd.

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Monetizing Social Networks: The Four Dominant Business Models and How You Should Implement Them in 2010

venturedig.com

The business models within the social media realm are much different than traditional businesses. In social networking, they’re ever-changing, backed by eye-opening revenue and have very little documentation. The two major forms of this are CPC (cost per click) and CPA (cost per action or acquisition).

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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. It goes without saying, this is exactly how I would prove causality if I was running social media campaigns on Twitter, Ren Ren or vKontakte. What matters is: 1.

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Fracking Your Customer Base

crowdSPRING Blog

The first important data-set to extract is the acquisition cost. Every customer comes to you via some form of marketing, whether that is paid advertising or social media marketing or word-of-mouth. And there is an expense associated with each and every marketing tactic performed.

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6 Business Idea Validation Tactics to Improve Your Business Planning

Up and Running

Startup validation tactic 2: Social media surveys. The beauty of social media surveys (for all of the founders who either have their own following, or are somehow able to garner enough support to hijack other channels or groups for a serious social gauging) is that they’re quick and easy to execute.

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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

This form of advertising is know at CPA (cost per action). This no doubt led to the acquisition of AdMob by Google and Quattro by Apple. But more broadly I believe that you’ll see a lot more tools for helping marketers more effectively run, monitor and manage social media campaigns.